Company : United Design Practice
Client : Yizheng Stationery
Project Title : Yizheng Brand Video
Category : Online Video | Writing / Story
Country : China
This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.
Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Director: Aspirin / Seenvision
Art Director: Young / Seenvision
Animator: Liff / Seenvision
Music Composer: Tze Toh
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