2017 Muse Creative Awards | St. Marien-Krankenhaus Corporate Design

Healthcare Corporate Branding by Arndtteunissen

St. Marien-Krankenhaus corporate design by arndtteunissen GmbH, Germany is a Platinum Winner in the 2017 Muse Creative Awards. The St. Marien-Krankenhaus GmbH is a regional healthcare company in the German city of Ratingen.

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

Company : arndtteunissen GmbH

Client : St. Marien-Krankenhaus GmbH

Project Title : St. Marien-Krankenhaus Corporate Design

Category : MARKETING BRANDING & DESIGN | Corporate Identity

Country : Germany

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

The Concept

In addition to the primary and secondary care hospital, the GmbH (limited liability company) also provides comprehensive inpatient care for the elderly in its retirement home and center. The company’s offering of services also includes outpatient facilities in the associated health clinic. The company requires a clear brand architecture to transparently communicate its structures – both internally and to the outside – that have grown over time. Its appearance should therefore also convey a positive feeling to the often anxious patients, visitors or residents, as well as to radiate warmth and confidence. All of St. Marien-Krankenhaus GmbH’s institutions represent a place of assistance and provide a sense of security – they are places of refuge. In this context, the “Haus” (hospital and home) represents all these descriptions. Consequently, it becomes the central concept in the wording.

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

The institutes have the brand names “Sankt Marien Krankenhaus” [St. Mary Hospital], “Sankt Marien Seniorenhaus” [St. Mary Senior Citizen Home] and “Sankt Marien Ärztehaus” [St. Mary Health Clinic]. On the other hand, GmbH (limited liability company) is the umbrella brand parent superordinate to the sub-brands. The appearance is based on a soft, round form language. Such elements extend across the entire design from the company typeface and the icon all the way to the rounded corners in its printed media. The usage of a friendly palette of colors itself helps to communicate the brand’s warmth. The umbrella brand has a warm gray palette. A separate color palette in yellow, apricot and blue is assigned to each of the sub-brands. All these features ultimately contribute to the sympathetic character of the brand. Not to mention, it ensures a high degree of recognition in the competitive field.

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards |  Video Awards

Leave a Reply

Your email address will not be published. Required fields are marked *