Happy Mother’s Day from International Awards Associates (IAA) Team!

“Moms are like buttons–they hold everything together.”

Happy Mother’s Day from International Awards Associates (IAA) Team!

Happy Mother's Day

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2016 Vega Digital Awards: Don’t Eat Me Sealife Awareness Campaign

Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United States

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

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5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

Festive Product Packaging Design: A Gift with Style and Convenience

A Gold Winner at the 2017 Muse Creative Awards, this Malaysian Festive Packaging Collection design is by 5s8 Studio. The product packaging design illustrates the tradition of the festival on the packaging of the gift itself.

5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

Company : 5s8 studio

Client: Mika Premium Gift Shop Sdn. Bhd

Project Title : Malaysian Festive Packaging Collection

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Malaysia

Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”. It refers to the hometown to many Malays in Malaysia. The box is main made up of two parts. It has the outer package casing and an inner container box. The foldable and boxy package casing intends to demonstrate the scenic view of the festival. With attachment of strings  to the top of the box, it enables one to carry it around and give it as a gift.

5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

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2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

Centauri Winner: Snapdeal Logo Rebranding Film

Rocketscience Lab produces a quirky animation to introduce the rebranding of Snapdeal’s new logo. This funny-animated video manage to capture the heart of audiences in its own way. It is indeed a great concept to introduce the new look of a brand!

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

Company : Rocketscience Lab

Project Title : Snapdeal logo Film

Client : Snapdeal

Category : Online Video | Animation

Country : India

Snapdeal is an online shopping platform. The film is a production for the rebranding of the new Snapdeal logo launch. Products representing few key products range, all in Snapdeal red was animated in stop motion style to bring about a unique looking humorous film celebrating the new red logo.

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

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Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

TBM Receives Platinum Award

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017!

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

COPENHELL is Denmark’s greatest rock and metal festival. It has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth. The raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is  “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

In the opening scene “The Scavenger” is getting a signal on his device. Then, he sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

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Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Canopus Winner: Billy Blue College of Design with Negative Mass-Main Titles

The 2016 Vega Digital Awards presents Billy Blue College of Design with the Canopus Award for their video animation Negative Mass- Main Titles.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Class Brief

The project brief for class was very open, and basically students need to conceptualize and produce a title sequence, TVC, or music video.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

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Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Frame.dk Receives Canopus Award for Jaguar I-Pace Video

The journey audiences embark on in the video is hypnotic and relentless. It evokes feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar.  A tinge of visual effects in the Jaguar I-Pace motion graphic video brings out more life in the vehicle.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Forwards. That’s where the answers lie. It all begins here. Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward. It takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted to create an “infinite zoom” effect where the entire film becomes one smooth trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

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IAA to Roll Out GlobalTrend Video Awards

FOR IMMEDIATE RELEASE

April 25, 2017

IAA to Roll Out GlobalTrend Video Awards

GlobalTrend Video Awards Call for Entries

International Awards Associates Inc. (IAA) is excited to announce its new awards competition, the 2017 GlobalTrend Video Awards, in recognition of the highest achievements of small and medium-sized online video, film, television and video game production companies, and the creative professionals who are the foundation of future of the industry. The competition is open to the entire video production community, from videographers, directors, writers, composers, editors, visual designers and freelance professionals, to video and audio production companies, game designers/producers, interactive agencies, television/radio stations and nonprofit organizations. Deadline for entry is July 20, 2017.

GlobalTrend Video Awards Call for Entries

“Small businesses and freelancers are just vital as larger entities to the health of the video industry, but often get overlooked,” Kenjo Ong, President for the International Awards Associates (IAA) said. “IAA wants to search out, recognize and reward this great talent. We hope to encourage and reward the strong concepts and high-quality emerging in the world of video production.”

“The GlobalTrend Awards is fresh and new,” Ong added. “We drew its inspiration from the imagery of strength and success, and this is reflected in the levels of awards our talented participants can win. We want to see talent at every level of the video industry succeed and be recognized in a big way.”

GlobalTrend Video Awards Call for Entries

The GlobalTrend Video Awards is the third IAA-created competition. IAA, which is composed of award-winning design and communication professionals, also stands for ‘Inspire, Acknowledge, Achieve.’ “In a global marketplace, recognition of small business achievement is vital to the health of communities, and the economy as a whole,” Ong concluded. “By giving these exceptionally creative ‘stars’ the recognition they deserve, we can help move the whole industry forward.”

Deadline for entries is July 20, 2017. For competition rules and entry forms, go to http://globaltrendawards.com

END

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

Frame.dk Receives Platinum Award at 2017 Muse Creative Awards

Verner Panton Panthella Mini product advertising video by Frame.dk, Denmark incorporates bright colors and abstract shapes. 

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

Louis Poulsen requests Frame.dk to create a spot for Verner Panton’s lamp design. “We couldn’t contain our excitement!”, indicates Frame.dk. They are big fans of Panton’s style, so it was a great pleasure for them to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. It features a metal shade and comes in 11 delicious colours.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

The legendary Danish designer Verner Panton uses powerful colours, organic shapes and uncommon materials. He designs everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

As a starting point, Frame.dk investigates on Panton’s aesthetic universe. Then, they commence designing a tour de force of lamps, eye popping colours and abstract shapes. All of those is an inspiration by the man himself. Louis Poulsen also encourages them to give it their own personal touch. Thus, they had the freedom to interpret the unique style of Verner Panton. They did it with a unique twist. Besides, the video establishes a lighter, more contemporary tone!

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

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Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Menu Design with “Reverse” Tunnel Book Concept Receives Platinum Award

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests from secret wartime speakeasies, rooftop tap-dancing to extravagant gondola parties.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

One could also gaze upon luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones. Overall, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

The “reverse” tunnel book format means that as one turns into each page, the following page will reveal another “layer” or historic Savoy narrative. Readers would ultimately end on a sweet little reveal right at the last page. Here, the book presents the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Readers are also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Availability: Exclusively at the Beaufort Bar in London

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3D Animation by Jumbla Wins 2016 Vega Digital Awards

The University of Melbourne Welcomes New Students with 3D Animation Video!

The University of Melbourne Open Day 3D animation video by Jumbla, Australia wins the Triumph Award at the 2016 Vega Digital Awards.

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

About Jumbla

Jumbla are visual storytellers who use stunning animation and motion graphics techniques to help brands and agencies connect with customers. They work for production houses, advertising agencies and direct clients. Their areas of expertise include 2D & 3D Animation, Web Videos, Motion Graphics, Corporate Video Production, TVCs, Visual Effects & Compositing, Logo & Title Animations, Post Production, Web Video Infographics, Copywriting & Script Writing, Event Graphics, Broadcast Design, Film Production and Cinematics.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: League of Legends by Jumbla

Company : Jumbla

Project Title : League of Legends

Client: Riot Games

Category : Video

Country : Australia

An amazing piece of work in collaboration with the Riot Games team for the character reveal of League of Legends character Ivern.

Muse League of Legends 01

Muse League of Legends 02Muse League of Legends 02

Muse League of Legends 04

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Innovative Movie Promo Wins 2016 Vega Digital Awards

Part IV promotes the movie, Alice through the Looking Glass “Wonder Mirror” in an innovative and interactive way. This movie promo is the Canopus Winner at the 2016 Vega Digital Awards. 

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

The Challenge

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

The Idea

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And of course, to create a cool shareable takeaway from the experience.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

The Execution

‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects. Overall, this creates a true first-to-market experience. It is a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

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M&A Creative Agency | Branding Design Wins 2017 Muse Creative Awards

A Timeless Logo with a Stylized Moth

Quinta da Mariposa Branding Design by M&A Creative Agency is a Platinum Winner at the 2017 Muse Creative Awards.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

M&A Creative Agency | Branding Design Wins 2017 Muse Creative Awards

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2016 Vega Digital Awards | Corporate Video by Black Rabbit International

Trend Micro Presents a Global Corporate Action

A corporate video about Trend Micro by Black Rabbit International is a Canopus Winner at the 2016 Vega Digital Awards.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

Company : Black Rabbit International

Project Title : About Trend Micro

Client: Black Trend Micro

Category : Online Video | Technology / Science

Country : Poland

Black Rabbit International produces an image film for IT company, Trend Micro. The customer wanted to share the attractive presentation of rebranding. The company’s activities were not confined to revise the logo and strategy, but the change of paradigm approach to the products offered.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

Overall, it is a film showing the holistic customer service, Trend Micro’s global corporate action.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

 

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