Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Raising Awareness on Sexually Transmitted Infections and HIV

Be Sexy, Be Smart is a video by PlusOne for Soa Aids Nederland digital campaign. This marketing tool is a Platinum Winner in the 2016 Muse Creative Awards.

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Company : PlusOne

Project Title : Be Sexy, Be Smart

Category : Motion Graphics

Country : Netherlands

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

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5 Reasons Why Entering Awards is Good for Business

Why Entering Awards is Good for Business

It’s not just the winning that counts!

No matter what the size of your business you can enter a creative award. There are a huge variety of awards around from local to national.You can find out about awards through your local chamber of commerce, local and business press or simply searching the internet for relevant awards.

Deciding what awards to enter could be challenging. But, it’s important to weigh up the time and effort it would take to enter against the potential gains.

However it’s not just the winning that counts!

With resources often stretched putting yourself forward for creative awards is not always the top of the agenda. Here are five reasons why simply entering an award could be good for your business.

 

1. FREE MARKETING

Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure. Update your marketing materials with the award logo including business cards, website, literature, email and sales material. Awards celebrate hard work and success and are great PR opportunities. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels and breaking into new markets.

 

2. BENCHMARKING

The application process for entering a business award can often force you to look at your business from a different perspective and compare yourself to your competitors. You’ll need to make sure that you stand out from the competition whether that’s through innovation, diversity, growth, customer service, investment in people and strategic thinking. This will help you think about ways you could be doing things better and identify areas for improvement. Besides, it is one of the ways your business could benefit and that could be more valuable than the prize itself.

 

3. INCREASED CREDIBILITY

A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities. A sign of quality for potential customers, it can form as part of your sales pitch. It can also help with relationships with suppliers. Overall, it’s a great way of differentiating your company from competitors as it will send out positive signals to customers.

 

4. ATTRACT TALENT

Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees focus on what’s great about the company they work for and can feel proud to be a part of it. This can be maximised by making sure staff feel they get the recognition they deserve by holding a staff meeting to celebrate your victory. Staff could be invited to a glitzy awards ceremony or dinner which can yield networking opportunities as well as being a great night out.

5. EMPLOYEE MOTIVATION

Business awards validate your hiring stature among new recruits. By pitching yourself as the best you can attract the talent you need to push your business forward. Increased employee morale will also help attract and retain new recruits.

Honor Your Creative Works Today

Why Entering Awards is Good for Business- Muse Awards Statuette

 

Muse Creative Awards celebrate the year’s very best, most effective, as well as the most innovative and creative marketing campaigns around the world.

From the professional to the personal, if you are creating the best experiences, services or creative content on your artwork, this is the place for your work to distinguish itself among the leaders in the world.

See Muse Awards Categories & Enter Today!

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Portrait Photography Awards | Neon Wins 2016 Muse Creative Awards

Neon by Twentyfourone Motionpicture GmbH is the Gold Winner

Neon by Twentyfourone Motionpicture GmbH, Germany wins the portrait photography awards in the 2016 Muse Creative Awards. This collection of photographs is a Gold Award recipient.

Portrait Photography Awards | Neon Wins 2016 Muse Creative Awards

Company : twentyfourone // motionpicture GmbH

Project Title : Neon

Category : Photography (People / Portrait)

Country : Germany

Photos shot by Claudio Di Lucia with neon accessories and different style elements.

Portrait Photography Awards | Neon Wins 2016 Muse Creative Awards

About the Photographer

Claudio Di Lucia is specialized in beauty and fashion photography, therefore he realized miscellaneous works in Berlin, Miami, India or Bangkok. But also individual portraits of known and unknown characters, expanded with astoundingly stylistic features that are expressing the capacity and inspiration of the prevailing person is one specialty of the photographer.

Visit Muse Creative Awards Winner Page for more great works.

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2016 Muse Creative Awards | Park Avenue Deodorant Packaging

The Must Have ‘Femme Panache’

Deodorant packaging design by WOW Design is a Gold Winner in the 2016 Muse Creative Awards.

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Park Avenue, JKHC’s premium apparel brand exclusively offers in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence, WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading

Outdoor Campaign by Kapow Wins 2016 Muse Creative Awards

Campaign Highlights Unique Events at Different Venues

Winter Campaign 2015 – Get High With Your Clients by Kapow is a Gold Winner for the outdoor campaign category in the 2016 Muse Creative Awards.

Outdoor Campaign by Kapow Wins 2016 Muse Creative Awards

Company : Kapow

Project Title : Winter Campaign 2015 – Get High With Your Clients

Category : Outdoor Campaign

Country : United States

Outdoor Campaign by Kapow Wins 2016 Muse Creative Awards

Kapow is an online marketplace that connects companies with venues to book unique client events online. The campaign is an inspiration from their tagline, “Love Your Clients”. It was designed to pair stunning lifestyle images with venue-specific, cheeky copy. The campaign features seven venues, each with a headline highlighting the unique aspects of the venue’s event. Headlines are as follows.

First there is the gaming event at Headquarters Beercade: “Score With Your Clients”. Coming up is the oyster and champagne tasting event at Pearl Tavern: “Shuck With Your Clients”. Not forgetting the cocktail event at Virgin Hotels Chicago: “Get Dirty With Your Clients”. At Beermiscuous is the beer tasting event: “Tap Your Clients”. Moving on, there is a pizza-tossing event at Bar Toma: “Get Sauced With Your Clients”. The rooftop dinner event at Sixteen at Trump Tower: “Get High With Your Clients” is another exciting line-up. Finally, there is a table tennis event at Killerspin: “Stroke Your Clients”. Continue reading

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

The Roots Canada Holiday Collection

Holiday Gift Guide advertising campaign by elGrafiko, Canada is a Gold Winner recipient in the 2016 Muse Creative Awards.

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

Company : elGrafiko

Project Title : Holiday Gift Guide

Category : Advertising Campaign

Country : Canada

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

The Roots Canada Gift Guide: the international company published a comprehensive Holiday Gift Guide in association with the Travel & Tourism board of Alberta. With a national circulation three times the size of every major publication in the country, the Gift Guide was a team effort that showcased The Roots Canada Holiday Collection in the wilderness of Banff National Park.

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

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Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

Explore the Best Deals in an App

PointFinder mobile app design by PAGE Interactive is the Platinum Winner in the 2016 Muse Creative Awards.

Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

Company : PAGE Interactive

Project Title : PointFinder

Category : Corporate Consumer

Country : Poland

Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

PointFinder’s first mobile app encompasses a complete set of most important objects such as: Shopping Centres, Airports, Museums, Fair, Science Centers, Art Gallery.

PointFinder is an iOS app which allows user to explore shoping malls and find best promotions quick and easy. The app was created in co-operation with Leonis Apps. PAGE Interactive was responsible for the development of UI / UX.

Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

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Muse Creative Awards | Corporate Image Strategy by RocketScience Lab

Love, Party & Fresh!

The corporate image strategy by RocketScience Lab for Zoom TV – “Music Packaging. Love, Party & Fresh” video wins the 2016 Muse Creative Awards.

Muse Creative Awards | Corporate Image Strategy by RocketScience Lab

Company : Rocketscience Lab

Project Title : Zoom TV – Music Packaging. Love, Party & Fresh

Category : Corporate Image

Country : India

Muse Creative Awards | Corporate Image Strategy by RocketScience Lab

Mixed media funky, fun idents for Zoom TV music blocks exaggerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Muse Creative Awards | Corporate Image Strategy by RocketScience Lab

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Silence by twentyfourone // motionpicture GmbH, Germany

Muse-Awards-Photography

Company : twentyfourone // motion picture gmbh

Project Title : Silence

Category : People / Portrait

Country : Germany

Photographer Claudio Di Lucia shows YouTuber in a completely different way: SILENT. Every picture another impression, another style, another look.

Muse-Awards-Photography

Muse-Awards-phtography

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Creative Typography by Sasha Vinogradova Wins Muse Creative Awards

Nature in Typography

Mushrooms, a creative typography illustration by Sasha Vinogradova, United States is a Platinum Winner in the 2016 Muse Creative Awards.

Creative Typography by Sasha Vinogradova Wins Muse Creative Awards

Company : Sasha Vinogradova

Project Title : Mushrooms

Category : Illustration

Country : United States

A 3D based illustration, mushrooms is a combination of typography and nature. The design has a very colorful and slightly surreal outlook.

Creative Typography by Sasha Vinogradova Wins Muse Creative Awards

Besides typography, Mushrooms is also available as prints on collectibles such as books.

Check out the full collection here!

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The Wildnerness Society | Wildlife Video Wins 2016 Muse Creative Awards

Plight of the Endangered Species

The Wilderness Society is a wildlife video by Jumbla, Australia. This video is a Platinum Winner at the 2016 Muse Creative Awards.

The Wildnerness Society | Wildlife Video Wins 2016 Muse Creative Awards

Company : Jumbla

Project Title : The Wildnerness Society

Category : Nonprofit

Country : Australia

Jumbla has produced seven animated clips for the environmental advocacy organisation. The videos are part of the “Save Our Endangered Wildlife” Campaign. edicating extensive time and effort in this project, Jumbla indicates that it is thrilling to be working towards this cause.

The Wildnerness Society | Wildlife Video Wins 2016 Muse Creative Awards

Creative Director, Callan Woolcock, says, “The works are highly illustrative in nature- everything is hand drawn. Animation was the perfect medium for these messages. It gave us so much flexibility to breathe a human life into the plight of these animals, that are facing uncertain futures.”

Watch the video here!

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Muse Creative Awards Announces Trophy Redesign for 2017

Finally! A Creative Award that Changes With the Industry

The Muse Creative Awards is distinctly different from other creative honors. Each year, in keeping with the fluidity of industry trends, the award freshly restyles with a different artist or designer. The status of possessing a full collection from year to year is substantial.

The 2017 Edition Muse has arrived, and it’s perfection. Collect it now! 

Introducing Muse Creative Awards Trophy Redesign for 2017

In 2017, the Muse Creative Awards return with a fresh new look to honor this year’s winners. The black nickel Ebony Muse signifies true depth of creative excellence. A platinum, gold or rose gold crown with crystals graces each level of Muse, signifying clarity of vision, concept and purpose.

Winners may opt to order the following custom-engraved statuettes as a lasting reminder of their achievement.

  1. First Place: Ebony Edition with Crystal Platinum Crown – Gleaming platinum signifies shining achievement at the highest level
  2. Second Place: Ebony Edition with Crystal Gold Crown  Glowing gold celebrates pride in artistic talent, ever-growing and changing
  3. Third Place: Ebony Edition with Crystal Rose Gold Crown – Rose-gold honors creativity with a promising future

About Muse Awards Statuette

Introducing Muse Creative Awards Trophy Redesign for 2017

In ancient times, the Muses were mythical goddesses inspiring artists, poets and sculptors to create their timeless masterpieces. Today, the Muse Creative Awards symbolize the achievements of world-class artists and designers.

Being a MUSE Platinum, Gold or Rose Gold Muse winner is a tremendous accomplishment. These distinctive, eye-catching statuettes grace the trophy cases of some of the top business and communication firms in the world and now this work of art can be yours.

Each Muse statuette is sculptured and cast by Society Awards, the internationally recognized designer and manufacturer of the coveted Emmy, Golden Globe, CLIO and Espy awards. Dancing with the Stars, MTV, the Academy of Country Music and the American Music Awards also present Society Awards-made trophies.

Each exquisite Muse statuette is exclusively crafted for each recipient, and personalized with an engraved nameplate on its base. It makes a stunning impression, standing 13.2 inches tall. Each Muse’s winged crown is finished in gleaming platinum, gold or rose gold, to signify the level of award. No detail is missed, right down to the satin-lined, Tiffany-style presentation case.

Early bird entries for the 2017 Muse Creative Awards is now open. Take advantage of the Early Bird Fees, in effect through December 2, 2016 (Friday). Early Bird Fee: $79 per Entry

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