Leveraging Upon Online Video in Restaurant Marketing
Black Bar and Grill is a promotional restaurant video by Benchmark Media for The Star. This video is the 2017 Vega Digital Awards Canopus Winner.
Company : Benchmark Media
Client : The Star
Project Title : Black Bar and Grill
Category : Online Video | Food & Beverage / Restaurant (New)
Country : Australia
The Star aims to increase awareness of their F&B offering. As it gains greater recognition, it would help them in driving conversion and increase average spend per visit amongst existing customers on-property (via on-property channels). The marketing of their restaurant through video could encourage trial and future brand advocacy amongst a new customer base (via digital channels). Besides, it could help to drive engagement across social channels by seeding engaging video content.
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