Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Company : Drezier Communications

Client : Drezier Communications

Project Title : Still the Planet matters

Category : MARKETING BRANDING & DESIGN | Business Card

Country : Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Drezier Communications was founded in 2005. Ever since founding, we have been always engaging in fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in our storage.

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As in all design business, though designers create, we also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way. After a decade, Drezier Communications determined to update our vision and thus revamp our own brand image accordingly: “We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain”. All in all, we would like to fabricate our image through a distinctive name card in the first place. Inevitably, a proclamatory business card speaks by itself.

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Drezier Communications decided to make our own business card in a do-it-yourself approach with our original tagline suffixing “Still the Planet matters”. First of all, decent fabric stocks and wet-proofs was selected. Details were silk-screen printed on chosen fragments.

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Finally, parts were sewn together. To personalize, designers could choose to use from our collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards. Drezier Communications revamped our own brand image through a proclamatory DIY business card which speaks “tailor brands dressier; still the Planet matters” in an intellectual tone yet a chic manner.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Credits

Creative Director : So, Tat Fai

Designer : So, Tat Fai

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Votec – Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

Company : Friends & Fellows

Client: Votec

Project Title : Votec – Worth It

Category : VIDEO | Sports

Country : Germany

We produced a film for the launch of the new gravel bike model (VRX) by german bike manufacturer “Votec”.

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

The film focusses on the passion behind the sport, pushing yourself to the limit and the capabilities of the gravel bike to both manage road- and gravel demands.

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2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

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Company : NBS

Client : Posterscope Brasil

Project Title : The Mosquito Killer Billboard

Category : OUTDOOR ADVERTISING | Billboard

Country : Brazil

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Zika virus is no longer a local Brazilian issue, is a now a global threat. The main objective of this campaign was to raise awareness around the cause locally and offer freely a new option to fight the Aedes Aegypti mosquito that carries this disease. Brazil has been bombarded with headlines against the Zika virus for the past few months. All major TV channels, radios, magazines and newspapers were talking about it.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

But the organized society, in an overall point of view, were not doing much to fight the mosquito and the population in general relies on the government to win this inglorious battle. The big idea was to use the only media that is on the streets side by side with the population, the out of home media, promote the cause and actually be effective to kill mosquitos on the way. After some studies we discovered that the totems installed almost in every sidewalk of the city could be adapted and transformed in the perfect media to release the project. Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Credits

Director : Otto Frossard

Art Director : Rodrigo Santos

Production Manager : Paulo Farias

Writer : Bob Ferraz

Art Director : Augusto Correia

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Company : Minamotion

Client : UNICEF

Project Title : Child Labour

Category : VIDEO | Nonprofit / Religious

Country : United States

Children of Labor is a stop-motion PSA geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam to match the cold, winter mood with added high contrast lighting.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

Company : Creative Click Media

Client : I Am Organic

Project Title : I AM Organic

Category : WEBSITE | Consumer

Country : United States

I AM Organic by Creative Click Media, United States

I AM Organic offers a naturally luxurious line of skin care products. Not only will they make your skin it’s beautiful best, they provide you with peace of mind, knowing that you are not putting anything synthetic or unnatural on your skin. They feel good going on. Infused with a variety of different natural scents, I AM Organic products can relax and calm while caring for your skin. Your favorite scents can often invigorate, energize or take you to a place of serenity. You will feel good from the inside out.

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Company : Academy of Art University

Client : Minorities Kitchen

Project Title : Minorities Kitchen

Category : STUDENT SUBMISSIONS | Student Branding Campaign

Country : United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen is a concept restaurant will open in New York as a modern fusion cuisine restaurant hidden within Williamburg Brooklyn. Cultural influence of Chinese Han culture and other 55 ethnic groups. Minorities Kitchen’s menu authentically uplifts its inspirations while offering guests the additional delight of family-style dining – food comes continuously throughout the meal and is placed at the center of table for all to share. With every new dishes, diners to the ideal market stall in Guangxi or Sichuan.

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

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2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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2016 Vega Digital Awards Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University, United States

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School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United State

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

Don't Eat Me Sealife Awareness Campaign 01

Don't Eat Me Sealife Awareness Campaign 02

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Creative Pick: 2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

Company : 5s8 studio

Client: Mika Premium Gift Shop Sdn. Bhd

Project Title : Malaysian Festive Packaging Collection

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Malaysia

Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the year Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”, as the hometown to many Malays in Malaysia. Box is main made up of two parts; the outer package casing and the inner container box. The foldable and boxy package casing intends to demonstrate the scenic view of the festival, with strings attached to the top of the box, enabling it to be carried Around and given as a gift.

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

Malaysian Festive Packaging Collection 01

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Copenhell by TBM, Denmark

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Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark’s greatest rock and metal festival, which has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell by TBM, Denmark

In the opening scene “The Scavenger” is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

Vega Jaguar 03

Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Vega Jaguar 01

Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Vega Jaguar 02

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Vega Jaguar 04

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IAA to Roll Out GlobalTrend Video Awards

FOR IMMEDIATE RELEASE

April 25, 2017

IAA to Roll Out GlobalTrend Video Awards

GlobalTrend Video Awards Call for Entries

International Awards Associates Inc. (IAA) is excited to announce its new awards competition, the 2017 GlobalTrend Video Awards, in recognition of the highest achievements of small and medium-sized online video, film, television and video game production companies, and the creative professionals who are the foundation of future of the industry. The competition is open to the entire video production community, from videographers, directors, writers, composers, editors, visual designers and freelance professionals, to video and audio production companies, game designers/producers, interactive agencies, television/radio stations and nonprofit organizations. Deadline for entry is July 20, 2017.

GlobalTrend Video Awards Call for Entries

“Small businesses and freelancers are just vital as larger entities to the health of the video industry, but often get overlooked,” Kenjo Ong, President for the International Awards Associates (IAA) said. “IAA wants to search out, recognize and reward this great talent. We hope to encourage and reward the strong concepts and high-quality emerging in the world of video production.”

“The GlobalTrend Awards is fresh and new,” Ong added. “We drew its inspiration from the imagery of strength and success, and this is reflected in the levels of awards our talented participants can win. We want to see talent at every level of the video industry succeed and be recognized in a big way.”

GlobalTrend Video Awards Call for Entries

The GlobalTrend Video Awards is the third IAA-created competition. IAA, which is composed of award-winning design and communication professionals, also stands for ‘Inspire, Acknowledge, Achieve.’ “In a global marketplace, recognition of small business achievement is vital to the health of communities, and the economy as a whole,” Ong concluded. “By giving these exceptionally creative ‘stars’ the recognition they deserve, we can help move the whole industry forward.”

Deadline for entries is July 20, 2017. For competition rules and entry forms, go to http://globaltrendawards.com

END

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

Muse Panthella Mini 01

Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

Muse Panthella Mini 05

The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

Muse Panthella Mini 03

In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Muse Panthella Mini 02

Muse Panthella Mini 04

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

Vega Melbourne University 04

Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

Vega Melbourne University 01

A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

Vega Melbourne University 02

Vega Melbourne University 03

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