2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Canopus Winner: Creations Namale by Phoenix The Creative Studio, Canada

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Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

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Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Mandarina Studio Rebrand by Refinery 43, United States

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Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

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With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

Amanda Reid’s bold, eclectic style and daring use of color was not accurately portrayed in the studio’s previous, outdated visual identity, so it was time to hit the refresh button.

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Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition and duly relate to high-end clientele in need of a unique, personalized and inspiring new look.

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Meet the client :: Based in Boston, Massachusetts, with clients across the country, Mandarina Studio specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

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Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

Watch Muse Award Winning Video.

Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India” »

Creative Pick: 2016 Muse Creative Awards Gold Winner: EDSA Design Matters by helium creative, United States

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Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

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EDSA is one of the leading global landscape architecture firms and we are proud to design their yearly magazine, Design Matters, along with some of their other marketing collateral. For the 2015 issue of Design Matters, we made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional, while also allowing our creative muscles to flex from cover to cover.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: The Human Rights Zoetrope by Sophia Kyriacou, United Kingdom

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Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

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I was commissioned by Noon Visual Creatives to design a television programme brand on the various aspects of human rights, simply called, Human Rights.

To express the various aspects of human rights I turned to the concept of the Zoetrope. The Greek word, Zoe, means life and tropos, wheel, so created a “wheel of life” scenario with a Ying and Yang approach.

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The Zoetrope is grounded by water, without it; there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope and is contrasted by a young girl oblivious, happily playing with a spinning top.

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories and deliver both English and Arabic end frame typographical versions but with identical visuals.

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Watch Winning Video Here: https://vimeo.com/164599931

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Menguin Brand Bible by Menguin Tuxedos, United States

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Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related.

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Creative Pick: Nike ~ Air Max 2017

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Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

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See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

Continue reading “Creative Pick: Nike ~ Air Max 2017” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia

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Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

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Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

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The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

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Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.

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Company : helium creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

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Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

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Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.” »

Muse Creative Awards Expanding in 2017

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International Awards Associates, Inc. (IAA) will expand its Muse Creative Awards competition in 2017. The Muse Awards seeks to find and recognize the inspiring achievements of small and medium-sized design and advertising companies, and the creative professionals who are the foundation of the global marketing communications industry. Deadline for entry is February 28, 2017.

The premier edition of the Muse was a sleek statuette of a crowned woman, with levels of win represented by a platinum, gold or rose-gold finish on the crown. Each year, in keeping with the fluidity of industry trends, the award was intended to be redesigned by a different award-winning artist.

“We’re keeping our promise to the international creative community,” Kenjo CK, President of IAA Awards said. “Last year’s competition received more than 1,200 entries. We recognized and rewarded tremendous creative work from 33 countries on six continents, and 2017 will be even better.

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Kenjo noted that the February 2017 deadline offers a special advantage for the ultimate winners of the Muse Award. “Winning so early in the year leaves plenty of time to promote this prestigious award among peers and clients.”

The breadth and depth of entries has inspired expanding the number of categories for entry, from 128 in 2016 to 183 in 2017. In addition, new subcategories for websites, video and mobile apps will help align with the burst of creativity occuring in advanced technology. Entries in all categories will compete for a sleek statuette with Platinum, Gold or Rose Gold finish, depending on the level of win determined by a panel of judges.

The Muse Creative Awards is open to small and medium-sized firms, and freelancers. In addition to the award, small grants may be given to firms who personify social responsibility and community service in their communities.

All marketing and communications professionals involved in the concept, writing and design of marketing and communication collateral are eligible, whether they work in print, visual, online or audio materials. A small fee is required per entry, and is used to produce, administer and judge the competition.

Deadline for entry in the 2017 Muse Creative Awards competition is February 28, 2017.