Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Menu Design with “Reverse” Tunnel Book Concept Receives Platinum Award

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests from secret wartime speakeasies, rooftop tap-dancing to extravagant gondola parties.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

One could also gaze upon luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones. Overall, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

The “reverse” tunnel book format means that as one turns into each page, the following page will reveal another “layer” or historic Savoy narrative. Readers would ultimately end on a sweet little reveal right at the last page. Here, the book presents the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Readers are also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Availability: Exclusively at the Beaufort Bar in London

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M&A Creative Agency | Branding Design Wins 2017 Muse Creative Awards

A Timeless Logo with a Stylized Moth

Quinta da Mariposa Branding Design by M&A Creative Agency is a Platinum Winner at the 2017 Muse Creative Awards.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

M&A Creative Agency | Branding Design Wins 2017 Muse Creative Awards

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Vega Digital Awards: Lena Gercke Master Strobing Stick Make Up Tutorial

A make up tutorial featuring German supermodel, Lena Gecke by twentyfourone, Germany wins the Centauri Award at 2016 Vega Digital Awards.

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

The Idea

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

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Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Creations Namale fashion website design by Phoenix The Creative Studio is a Canopus Winner at the 2016 Vega Digital Awards.

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

About Phoenix the Creative Studio

Phoenix the Creative Studio is a marketing agency that specializes in branding, interactive solutions and visual communication in all its forms. They don’t change the world. They change perceptions. And perceptions form reality. So you could say they are actually changing the world after all. Imagine that.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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Vega Awards - Imaginovation 03

Vega Awards - Imaginovation 05

Vega Awards - Imaginovation 07

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Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

A Story on Erasing Discomfort with Courage

A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

A product branding video by Tendril, Canada for Nike Lunar Epic Flyknit Reveal wins the Canopus Award at 2016 Vega Digital Awards.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Mandarina Studio Rebrand by Refinery 43, United States

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

Muse Awards - Interior Design Rebranding

Muse Awards - Mandarina Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

Amanda Reid’s bold, eclectic style and daring use of color was not accurately portrayed in the studio’s previous, outdated visual identity, so it was time to hit the refresh button.

Muse Awards - Interior Design Rebranding

Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition and duly relate to high-end clientele in need of a unique, personalized and inspiring new look.

Muse Awards - Interior Design Rebranding

Meet the client :: Based in Boston, Massachusetts, with clients across the country, Mandarina Studio specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

Muse Awards - Interior Design Rebranding

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

Muse-Awards-Passion-Film-India

Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

Muse-Awards-Passion-Fruit

POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

Muse-Awards-Passion-Film

Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

Watch Muse Award Winning Video.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: EDSA Design Matters by helium creative, United States

Muse-Awards-EDSA-helium

Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

Muse-Awards-EDSA-helium

EDSA is one of the leading global landscape architecture firms and we are proud to design their yearly magazine, Design Matters, along with some of their other marketing collateral. For the 2015 issue of Design Matters, we made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional, while also allowing our creative muscles to flex from cover to cover.

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Muse-Awards-EDSA-helium

Muse-Awards-EDSA-helium

Muse-Awards-helium-creative

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Creative Pick: 2016 Muse Creative Awards Gold Winner: The Human Rights Zoetrope by Sophia Kyriacou, United Kingdom

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Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

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I was commissioned by Noon Visual Creatives to design a television programme brand on the various aspects of human rights, simply called, Human Rights.

To express the various aspects of human rights I turned to the concept of the Zoetrope. The Greek word, Zoe, means life and tropos, wheel, so created a “wheel of life” scenario with a Ying and Yang approach.

Muse-Awards-Sophia

The Zoetrope is grounded by water, without it; there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope and is contrasted by a young girl oblivious, happily playing with a spinning top.

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories and deliver both English and Arabic end frame typographical versions but with identical visuals.

Muse-Awards-Sophia-Kyriacou

Muse-Awards-Sophia-Kyriacou

Watch Winning Video Here: https://vimeo.com/164599931

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Menguin Brand Bible by Menguin Tuxedos, United States

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Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related.

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Muse-Awards-Menguin

Muse-Awards-Menguin

Muse-Awards-Menguin

Muse-Awards-Menguin

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Creative Pick: Nike ~ Air Max 2017

Nike-Air-Max

Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

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Nike-Air

Nike-Air

See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

Muse-Awards-Brand-Identity

Muse-Awards-Brand-Identity

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia

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Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

Muse-Awards-Logo-Design

Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

Muse-Awards-Logo-Design

The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

Muse-Awards-Logo-Design

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