2016 Vega Digital Awards Canopus Winner: Illusion Fields by Billy Blue College of Design, Australia

Illusion Fields by Billy Blue College of Design, Australia

Company : Billy Blue College of Design

Project Title : Illusion Fields

Category : Online Video | Animation

Country : Australia

This was a passion project where I broke down the words “Illusion” and “Fields”, and tried to visualize my interpretation of them as a title sequence.

Illusion Fields by Billy Blue College of Design, Australia

Illusion Fields by Billy Blue College of Design, Australia

Illusion Fields by Billy Blue College of Design, Australia

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2016 Vega Digital Awards Canopus Winner: Jim Beam Devil’s Cut – Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : Jim Beam Devil’s Cut – Alaska

Client: Jim Beam

Category : Online Video | Editing

Country : United States

For one of its most epic campaigns of the year, EVO worked with Jim Beam to create bold and memorable content for the Devil’s Cut brand. Three fans were given a once in a lifetime adventure in Alaska, New York City and Maui.

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

EVO’s task was to capture the thrills and excitement of each experience and produce three 30″ spots as well as 15″ versions for social media roll out.

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

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2016 Vega Digital Awards Canopus Winner: Game Of Thrones – Sword Experience by Red Paper Heart, United States

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

Company : Red Paper Heart

Client : Civic / HBO

Project Title : Game Of Thrones – Sword Experience

Category : Digital Marketing | Innovative / Experimental

Country : United States

Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection.

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

They then swing a replica of Arya’s training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

They then swing a replica of Arya's training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

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2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

Company : DynamiX

Project Title : Media Brokers

Client : Media Brokers

Category : Website | Self Promotion

Country : United States

2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

We are Media Brokers International (MBI), a full-service media planning and buying company. Now in our 25th year, we have an unmatched knowledge of the media landscape. And every day, we put that insight to work for you. Let us show you how.

Media Brokers 04

2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

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2016 Vega Digital Awards Canopus Winner: Blackshore – Main Titles by Billy Blue College of Design, Australia

2016 Vega Digital Awards Canopus Winner: Blackshore - Main Titles by Billy Blue College of Design, Australia

Company : Billy Blue College of Design

Project Title : Blackshore – Main Titles

Category : Online Video | Editing

Country : Australia

Mysterious things are happening in the village of Blackshore. Plants are mutating in strange ways, pets are acting weird, and people are getting sick – they are slowly rendered emotionless.

2016 Vega Digital Awards Canopus Winner: Blackshore - Main Titles by Billy Blue College of Design, Australia

A government attached company, Ant, is rumored to undertake top secret experiments with unknown chemicals. How and why they do it is still a mystery.

2016 Vega Digital Awards Canopus Winner: Blackshore - Main Titles by Billy Blue College of Design, Australia

2016 Vega Digital Awards Canopus Winner: Blackshore - Main Titles by Billy Blue College of Design, Australia

2016 Vega Digital Awards Canopus Winner: Blackshore - Main Titles by Billy Blue College of Design, Australia

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2016 Vega Digital Awards Canopus Winner: The Wilderness Society – Save the Whales by Jumbla, Australia

2016 Vega Digital Awards Canopus Winner: The Wilderness Society - Save the Whales by Jumbla, Australia

Company : Jumbla

Project Title : The Wilderness Society – Save the Whales

Category : Online Video | Non-Profit

Country : Australia

The videos have been commissioned as part of the ‘Save Our Endangered Wildlife’ Campaign. Jumbla is thrilled to be working towards this cause, having dedicated extensive time and effort in this project.

2016 Vega Digital Awards Canopus Winner: The Wilderness Society - Save the Whales by Jumbla, Australia

2016 Vega Digital Awards Canopus Winner: The Wilderness Society - Save the Whales by Jumbla, Australia

Creative Director, Callan Woolcock, says, “The works are highly illustrative in nature – everything is hand drawn. Animation was the perfect medium for these messages, it gave us so much flexibility to breathe a human life into the plight of these animals, that are facing uncertain futures.”

2016 Vega Digital Awards Canopus Winner: The Wilderness Society - Save the Whales by Jumbla, Australia

2016 Vega Digital Awards Canopus Winner: The Wilderness Society - Save the Whales by Jumbla, Australia

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2016 Vega Digital Awards Canopus Winner: Minique by International Technological University, United States

Minique by International Technological University, United States

School : International Technological University

Project Title : Minique

Category : Digital Marketing | Branding / CI

Country : United States

Minique by International Technological University, United States

Minique helps make life easier for all ladies on the go. Travel light with the mini monthly beauty set that fits almost any bag. Personalized from a variety of beauty brands delivered right to your door each month.

Minique by International Technological University, United States

Minique by International Technological University, United States

Minique by International Technological University, United States

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2016 Vega Digital Awards Canopus Winner: Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

Company : Billy Blue College of Design

Project Title : Adaptation Pictures

Category : Online Video | Animation

Country : Australia

To play on the aspect of adaptation, which is the main theme of the production company, I visualised it by having a shape morph into different primitives to progress through a path of obstacles.

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

As the logo consists of two triangles, one leaned against the other, I baked this into the animation by ending the piece with the shape morphing into a pyramid and merging with another.

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

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2016 Vega Digital Awards Canopus Winner: The Boat by PEDRO PACHECO photography, Portugal

t by PEDRO PACHECO photography, Portugal

Company : PEDRO PACHECO photography

Project Title : The Boat

Category : Online Video | Videography / Cinematography

Country : Portugal

Film: PAULO GOMES and PEDRO PACHECO | Starring: RICARDO PAZ | Music: “this place was a shelter” by OLAFUR ARNALDS

t by PEDRO PACHECO photography, Portugal

t by PEDRO PACHECO photography, Portugal

t by PEDRO PACHECO photography, Portugal

t by PEDRO PACHECO photography, Portugal

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2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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2016 Vega Digital Awards Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University, United States

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School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United State

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

Don't Eat Me Sealife Awareness Campaign 01

Don't Eat Me Sealife Awareness Campaign 02

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2016 Vega Digital Awards Canopus Winner: Negative Mass – Main Titles by Billy Blue College of Design, Australia

Negative Mass 01

Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space. Class Brief: The project brief for class was very open, and basically said to conceptualize and produce a title sequence, TVC, or music video.

Negative Mass 04

Negative Mass 03

Negative Mass 02

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

Vega Jaguar 03

Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Vega Jaguar 01

Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Vega Jaguar 02

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Vega Jaguar 04

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

Vega Melbourne University 04

Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

Vega Melbourne University 01

A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

Vega Melbourne University 02

Vega Melbourne University 03

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2016 Vega Digital Awards Canopus Winner: Alice Through The Looking Glass “Wonder Mirror” by Part IV, United States

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Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

alice_feature_test

‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And create a cool shareable takeaway from the experience.’

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‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

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‘We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects for a true first-to-market experience, and a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

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