2016 Vega Digital Awards: Don’t Eat Me Sealife Awareness Campaign

Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United States

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

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Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Canopus Winner: Billy Blue College of Design with Negative Mass-Main Titles

The 2016 Vega Digital Awards presents Billy Blue College of Design with the Canopus Award for their video animation Negative Mass- Main Titles.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Class Brief

The project brief for class was very open, and basically students need to conceptualize and produce a title sequence, TVC, or music video.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

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Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Frame.dk Receives Canopus Award for Jaguar I-Pace Video

The journey audiences embark on in the video is hypnotic and relentless. It evokes feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar.  A tinge of visual effects in the Jaguar I-Pace motion graphic video brings out more life in the vehicle.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Forwards. That’s where the answers lie. It all begins here. Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward. It takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted to create an “infinite zoom” effect where the entire film becomes one smooth trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

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3D Animation by Jumbla Wins 2016 Vega Digital Awards

The University of Melbourne Welcomes New Students with 3D Animation Video!

The University of Melbourne Open Day 3D animation video by Jumbla, Australia wins the Triumph Award at the 2016 Vega Digital Awards.

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

Vega Digital Awards | The University of Melbourne Open Day 3D Animation

About Jumbla

Jumbla are visual storytellers who use stunning animation and motion graphics techniques to help brands and agencies connect with customers. They work for production houses, advertising agencies and direct clients. Their areas of expertise include 2D & 3D Animation, Web Videos, Motion Graphics, Corporate Video Production, TVCs, Visual Effects & Compositing, Logo & Title Animations, Post Production, Web Video Infographics, Copywriting & Script Writing, Event Graphics, Broadcast Design, Film Production and Cinematics.

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Innovative Movie Promo Wins 2016 Vega Digital Awards

Part IV promotes the movie, Alice through the Looking Glass “Wonder Mirror” in an innovative and interactive way. This movie promo is the Canopus Winner at the 2016 Vega Digital Awards. 

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

The Challenge

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

The Idea

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And of course, to create a cool shareable takeaway from the experience.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

The Execution

‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects. Overall, this creates a true first-to-market experience. It is a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

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2016 Vega Digital Awards | Corporate Video by Black Rabbit International

Trend Micro Presents a Global Corporate Action

A corporate video about Trend Micro by Black Rabbit International is a Canopus Winner at the 2016 Vega Digital Awards.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

Company : Black Rabbit International

Project Title : About Trend Micro

Client: Black Trend Micro

Category : Online Video | Technology / Science

Country : Poland

Black Rabbit International produces an image film for IT company, Trend Micro. The customer wanted to share the attractive presentation of rebranding. The company’s activities were not confined to revise the logo and strategy, but the change of paradigm approach to the products offered.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

Overall, it is a film showing the holistic customer service, Trend Micro’s global corporate action.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

 

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La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

An Imaginative Film for Estee Lauder Grabs Canopus Award

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

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Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Method Receives Canopus Award for Website Design

A 2016 Vega Digital Awards Canopus Winner, Wynyard Quarter Smart’s interactive website by Method brings visitors into a whole-new 3D journey of exploration.

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Credits

Creative Director : Eugene Eastlake

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Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Heart Kids NZ Website Campaign Receives Canopus Award

Born Fighters is a website campaign initiated for Heart Kids Nz. This campaign is a Canopus Winner at the 2016 Vega Digital Awards.

 

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Company : Method

Project Title : Born Fighters

Category : Website | Charitable

Country : New Zealand

To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Credits

Creative Director: Eugene Eastlake

Account Executive: Rhian Bedford-Palmer

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Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Creations Namale fashion website design by Phoenix The Creative Studio is a Canopus Winner at the 2016 Vega Digital Awards.

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

About Phoenix the Creative Studio

Phoenix the Creative Studio is a marketing agency that specializes in branding, interactive solutions and visual communication in all its forms. They don’t change the world. They change perceptions. And perceptions form reality. So you could say they are actually changing the world after all. Imagine that.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

Vega Awards - Imaginovation 08

Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

Vega Awards - Imaginovation 01

Vega Awards - Imaginovation 03

Vega Awards - Imaginovation 05

Vega Awards - Imaginovation 07

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Vega Awards  |  Digital Awards  |  Website Awards  | Video Awards

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

A product branding video by Tendril, Canada for Nike Lunar Epic Flyknit Reveal wins the Canopus Award at 2016 Vega Digital Awards.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Canopus Winner: The Deckhouses at Grand Cayman by GRAFF3D, United States

Vega Awards - Ritz-Carlton Residences

Company : GRAFF3D

Client: The Ritz-Carlton Residences Grand Cayman

Project Title : The Deckhouses at Grand Cayman

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Vega Awards - Ritz-Carlton Residences

Vega Awards - Ritz-Carlton Residences

Vega Awards - Ritz-Carlton Residences

Credits

Art Director: Juan Luque
Executive Producer: Pablo Luna
Creative Coordinator: Diego Esterlizi

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2016 Vega Digital Awards Canopus Winner: The Future Waits For No One! by FILMUNIQUE Medienproduktion GmbH, Germany

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Company : FILMUNIQUE Medienproduktion GmbH

Project Title : The Future Waits For No One!

Category : Miscellaneous

Country : Germany

Vega Awards The Future Waits For No One 01

Vega Awards The Future Waits For No One 02

Vega Awards The Future Waits For No One 03

Director : Patrivk Schlosser

Executive Producer : Martin Burkert

Director : Daniel Moeller

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2016 Vega Digital Awards Canopus Winner: Sheep View by Sansir and Liquidminds, Faroe Islands

Vega Awards - Google Sheep View

Company : Sansir and Liquidminds

Project Title : Sheep View

Category : Digital Marketing

Country : Faroe Islands

Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

Vega Awards - Google Sheep View

Vega Awards - Google Sheep View

Vega Awards - Google Sheep View

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