Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

A Story on Erasing Discomfort with Courage

A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

A Short Clip on the Revolution of Nike Running Shoes

A product branding video by Tendril, Canada for Nike Lunar Epic Flyknit Reveal wins the Canopus Award at 2016 Vega Digital Awards.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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Filmunique Corporate Promotional Video | 2016 Vega Digital Awards

Canopus Award Recipient- The Future Waits for No One!

Filmunique Medienproduktion GmbH receives the Canopus Award at the 2016 Vega Digital Awards for their corporate promotional video, “The Future Waits for No One!”.

Filmunique Corporate Promotional Video | 2016 Vega Digital Awards

Company : FILMUNIQUE Medienproduktion GmbH

Project Title : The Future Waits For No One!

Category : Miscellaneous

Country : Germany

The film is an unconventional promotional corporate video by using a single-take approach.

Filmunique Corporate Promotional Video | 2016 Vega Digital Awards

They also employ humour and an unusual presentation format to convey the message of the company: “You have to shape the future. It won’t wait for us”.

Filmunique Corporate Promotional Video | 2016 Vega Digital Awards

Filmunique Corporate Promotional Video | 2016 Vega Digital Awards

Director : Patrivk Schlosser

Executive Producer : Martin Burkert

Director : Daniel Moeller

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