Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

A Story on Erasing Discomfort with Courage

A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

A product branding video by Tendril, Canada for Nike Lunar Epic Flyknit Reveal wins the Canopus Award at 2016 Vega Digital Awards.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Centauri Winner: KOBO AURA ONE – 3D Launch Video by Asterisk Media Group LTD., Canada

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Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

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Credits

Director: Peter Julian Lee
Art Director: Jeff Briant
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Creative Pick: 2016 Muse Creative Awards Gold Winner: A Journey From Cuba To Myanmar by ACC, France

Company : ACC

Project Title : A Journey From Cuba To Myanmar

Category : People / Portrait

Country : France

A selection of portraits around the world.

Muse Awards - Portrait-people

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2016 Vega Digital Awards Centauri Winner: Talking to Kids About Cancer by Scarlett Street Creative Agency, Canada

Talking About Cancer 01

Company : Scarlett Street Creative Agency

Project Title : Talking To Kids About Cancer

Category : Writing / Story

Country : Canada

The MISSION: Recovery series aims to provide support for speaking to children about breast cancer, and ultimately help kids cope. This video helps kids conceptualize what cancer is and what it does in the body.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Falling Paris by DDiArte, Portugal

Muse Awards Photography Falling Paris

Company : DDiArte

Project Title : Falling Paris

Category : Digital Enhance

Country : Portugal

This image is 180m2 and was made for a restaurant celing that is a French palace in centre Lisbon. It is about the French revolution, Marie Antoinette.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Star Wars Flat Design Characters by Filipe de Carvalho, Portugal

Star Wars Flat Design Characters

Company : Filipe de Carvalho

Project Title :  Star Wars Flat Design Characters

Category : Infographic / Icon / Pattern

Country : Portugal

In 2014, “May The Flat Be With You” was published, a flat design personal project depicting 12 classic Star Wars characters. In 2015, I was asked by Vanity Fair to develop some of the new characters from Disney’s next blockbuster “Star Wars: The Force Awakens”. The idea was to use some of the classic characters illustrated previously, & mix them with some new ones using the same flat design visual style.

Muse Awards - Star Wars Flat Character Design

The idea behind these illustrations is to strip down the characters to their most basic details, giving them a minimalistic look. Long shadows, strong contrasting colours & simple structuring lines helped the project maintain its clean visual style, while illustrating the characters in a very recognizable way.

Star Wars Flat Character Design

Muse Awards - Star Wars Flat Character Design

Star Wars Flat Character Design

Star Wars Flat Character Design

Muse Awards - Star Wars Flat Character Design

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Mandarina Studio Rebrand by Refinery 43, United States

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

Muse Awards - Interior Design Rebranding

Muse Awards - Mandarina Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

Amanda Reid’s bold, eclectic style and daring use of color was not accurately portrayed in the studio’s previous, outdated visual identity, so it was time to hit the refresh button.

Muse Awards - Interior Design Rebranding

Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition and duly relate to high-end clientele in need of a unique, personalized and inspiring new look.

Muse Awards - Interior Design Rebranding

Meet the client :: Based in Boston, Massachusetts, with clients across the country, Mandarina Studio specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

Muse Awards - Interior Design Rebranding

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

Muse-Awards-Passion-Fruit

POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

Muse-Awards-Passion-Film

Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

Watch Muse Award Winning Video.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Through The Decades by twentyfourone // motion picture gmbh, Germany

Muse-Awards-Photography

Company :  twentyfourone // motion picture gmbh

Project Title : Through The Decades

Category : Photography –  People / Portrait

Country : Germany

Photographs of one woman, by styling and look performed in different decades. Made by photographer Claudio Di Lucia.

Muse-Awards-Photography

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Creative Pick: 2016 Muse Creative Awards Gold Winner: EDSA Design Matters by helium creative, United States

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Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

Muse-Awards-EDSA-helium

EDSA is one of the leading global landscape architecture firms and we are proud to design their yearly magazine, Design Matters, along with some of their other marketing collateral. For the 2015 issue of Design Matters, we made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional, while also allowing our creative muscles to flex from cover to cover.

Muse-Awards-EDSA-helium

Muse-Awards-EDSA-helium

Muse-Awards-EDSA-helium

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Menguin Brand Bible by Menguin Tuxedos, United States

Muse-Awards-Menguin

Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related.

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Muse-Awards-Menguin

Muse-Awards-Menguin

Muse-Awards-Menguin

Muse-Awards-Menguin

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Creative Pick: Nike ~ Air Max 2017

Nike-Air-Max

Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

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Nike-Air

Nike-Air

See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

Muse-Awards-Brand-Identity

Muse-Awards-Brand-Identity

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Visit Sarasota, Chicago Train Takeover by ChappellRoberts, United States

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Company : ChappellRoberts

Project Title : Visit Sarasota, Chicago Train Takeover

Category : Transit / Airport / Kiosk

Country : United States

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We wanted to bring a little batch of Florida sunshine to the Chicago commuters during the throes of winter, in hopes it got them thinking about their next vacation and keep Sarasota in their minds.

Muse-Awards-Transit

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