2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

Company : Vancouver Film School

Project Title : 188 Days

Category : Online Video | Animation

Country : Canada

A man faces the mundane routines of daily life in the city, empowered by his desire to get more out of life he spontaneously quits his job to travel the world. The title sequence was inspired by “The Dolphin’s Tooth”, written by a very captivating author, adventurer and motivational speaker – Bruce Kirkby.

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

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2016 Vega Digital Awards Canopus Winner: Negative Mass – Main Titles by Billy Blue College of Design, Australia

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Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space. Class Brief: The project brief for class was very open, and basically said to conceptualize and produce a title sequence, TVC, or music video.

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

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Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

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Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

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Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

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The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

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In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

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Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

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A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: League of Legends by Jumbla, Australia

Company : Jumbla

Project Title : League of Legends

Client: Riot Games

Category : Video

Country : Australia

An amazing piece of work in collaboration with the Riot Games team for the character reveal of League of Legends character Ivern.

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2016 Vega Digital Awards Canopus Winner: Alice Through The Looking Glass “Wonder Mirror” by Part IV, United States

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Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

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‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And create a cool shareable takeaway from the experience.’

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‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

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‘We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects for a true first-to-market experience, and a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

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2016 Vega Digital Awards Canopus Winner: About Trend Micro by Black Rabbit International, Poland

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Company : Black Rabbit International

Project Title : About Trend Micro

Client: Black Trend Micro

Category : Online Video | Technology / Science

Country : Poland

 

Image film for an IT company Trend Micro. The customer wanted to share the attractive presentation of rebranding. The company’s activities were not confined to revise the logo and strategy, but the change of paradigm approach to the products offered.

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A film showing the holistic customer service, Trend Micro’s global corporate action.

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2016 Vega Digital Awards Canopus Winner: La Mer Part 2 by Psyop, United States

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Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

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“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

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Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

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Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

Lamer Muse Awards

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2016 Vega Digital Awards Canopus Winner: Wynyard Quarter Smart by Method, New Zealand

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Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

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Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

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Credits

Creative Director : Eugene Eastlake

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2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile App by International Technological University, United States

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Company : International Technological University

Project Title : Origin Plate Mobile App

Category : Mobile Apps/Sites | Food & Drink

Country : United States

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The app serves as a marketplace for chefs and foodies to share their ethnicity and culture through a chef’s home cooked delicacies.

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Members

Wei Jia Tan

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2016 Vega Digital Awards Canopus Winner: Born Fighters by Method, New Zealand

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Company : Method

Project Title : Born Fighters

Category : Website | Charitable

Country : New Zealand

To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.

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Credits

Creative Director: Eugene Eastlake

Account Executive: Rhian Bedford-Palmer

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2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Canopus Winner: Creations Namale by Phoenix The Creative Studio, Canada

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Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

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Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

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