Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

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Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

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The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

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Availability: Exclusively at the Beaufort Bar in London

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Quinta da Mariposa by M&A Creative Agency, Portugal

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

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Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

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Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

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2016 Vega Digital Awards Canopus Winner: Wynyard Quarter Smart by Method, New Zealand

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Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

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Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

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Credits

Creative Director : Eugene Eastlake

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2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile App by International Technological University, United States

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Company : International Technological University

Project Title : Origin Plate Mobile App

Category : Mobile Apps/Sites | Food & Drink

Country : United States

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The app serves as a marketplace for chefs and foodies to share their ethnicity and culture through a chef’s home cooked delicacies.

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Members

Wei Jia Tan

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Star Wars Flat Design Characters by Filipe de Carvalho, Portugal

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Company : Filipe de Carvalho

Project Title :  Star Wars Flat Design Characters

Category : Infographic / Icon / Pattern

Country : Portugal

In 2014, “May The Flat Be With You” was published, a flat design personal project depicting 12 classic Star Wars characters. In 2015, I was asked by Vanity Fair to develop some of the new characters from Disney’s next blockbuster “Star Wars: The Force Awakens”. The idea was to use some of the classic characters illustrated previously, & mix them with some new ones using the same flat design visual style.

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The idea behind these illustrations is to strip down the characters to their most basic details, giving them a minimalistic look. Long shadows, strong contrasting colours & simple structuring lines helped the project maintain its clean visual style, while illustrating the characters in a very recognizable way.

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Star Wars Flat Character Design

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Creative Pick: 2016 Muse Creative Awards Gold Winner: EDSA Design Matters by helium creative, United States

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Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

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EDSA is one of the leading global landscape architecture firms and we are proud to design their yearly magazine, Design Matters, along with some of their other marketing collateral. For the 2015 issue of Design Matters, we made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional, while also allowing our creative muscles to flex from cover to cover.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia

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Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

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Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

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The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.

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Company : helium creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

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Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India

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Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

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Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading “Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Holiday Gift Guide by elGrafiko, Canada

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Company : elGrafiko

Project Title : Holiday Gift Guide

Category : Advertising Campaign

Country : Canada

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The Roots Canada Gift Guide: the international company published a comprehensive Holiday Gift Guide in association with the Travel & Tourism board of Alberta. With a national circulation three times the size of every major publication in the country, the Gift Guide was a team effort that showcased The Roots Canada Holiday Collection in the wilderness of Banff National Park.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Mushrooms by Sasha Vinogradova, United States

 

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Company : Sasha Vinogradova

Project Title : Mushrooms

Category : Illustration

Country : United States

3D based illustration. Combination of typography and nature. I wanted it to be very colorful and slightly surreal

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