2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Canopus Winner: The Future Waits For No One! by FILMUNIQUE Medienproduktion GmbH, Germany

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Company : FILMUNIQUE Medienproduktion GmbH

Project Title : The Future Waits For No One!

Category : Miscellaneous

Country : Germany

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Director : Patrivk Schlosser

Executive Producer : Martin Burkert

Director : Daniel Moeller

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2016 Vega Digital Awards Centauri Winner: Talking to Kids About Cancer by Scarlett Street Creative Agency, Canada

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Company : Scarlett Street Creative Agency

Project Title : Talking To Kids About Cancer

Category : Writing / Story

Country : Canada

The MISSION: Recovery series aims to provide support for speaking to children about breast cancer, and ultimately help kids cope. This video helps kids conceptualize what cancer is and what it does in the body.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Falling Paris by DDiArte, Portugal

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Company : DDiArte

Project Title : Falling Paris

Category : Digital Enhance

Country : Portugal

This image is 180m2 and was made for a restaurant celing that is a French palace in centre Lisbon. It is about the French revolution, Marie Antoinette.

Visit Muse Creative Awards Winner Page for more great works.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Star Wars Flat Design Characters by Filipe de Carvalho, Portugal

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Company : Filipe de Carvalho

Project Title :  Star Wars Flat Design Characters

Category : Infographic / Icon / Pattern

Country : Portugal

In 2014, “May The Flat Be With You” was published, a flat design personal project depicting 12 classic Star Wars characters. In 2015, I was asked by Vanity Fair to develop some of the new characters from Disney’s next blockbuster “Star Wars: The Force Awakens”. The idea was to use some of the classic characters illustrated previously, & mix them with some new ones using the same flat design visual style.

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The idea behind these illustrations is to strip down the characters to their most basic details, giving them a minimalistic look. Long shadows, strong contrasting colours & simple structuring lines helped the project maintain its clean visual style, while illustrating the characters in a very recognizable way.

Star Wars Flat Character Design

Muse Awards - Star Wars Flat Character Design

Star Wars Flat Character Design

Star Wars Flat Character Design

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Visit Muse Creative Awards Winner Page for more great works.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Mandarina Studio Rebrand by Refinery 43, United States

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Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

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Muse Awards - Mandarina Interior Design Rebranding

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With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

Amanda Reid’s bold, eclectic style and daring use of color was not accurately portrayed in the studio’s previous, outdated visual identity, so it was time to hit the refresh button.

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Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition and duly relate to high-end clientele in need of a unique, personalized and inspiring new look.

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Meet the client :: Based in Boston, Massachusetts, with clients across the country, Mandarina Studio specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

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Meet Our Esteemed 2016 Vega Digital Awards Jury

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Vega Digital Awards judging panel is comprised of some of the most experienced, respected, and qualified professionals in the digital industry from across the globe. Through the generosity of time and talent, they volunteer their skills, knowledge, and interests to adjudicate the 2016 Vega Digital Awards. Serving on an award jury is a challenging labor of love and we would like to extend a huge thank you to our distinguished panel of expert judges who provide their time and expertise to evaluate our entrants.

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2016 Vega Digital Awards Jury List:

  1. Pier Lalonde, President, Creative Director, Pixel & Cie, Canada

  2. Birger Linke, Group Creative Director, Ogilvy & Mather, China

  3. Shakir Dzheyranov, Creative Director, Spinifex Group, United States

  4. Jurij Plavnik, Creative Director, F4F Creative Factory, Italy

  5. Maria Afroditi Patsi, Creative Director, Patsi® Art & Design, Greece

  6. Christine David, Chief Digital Marketing Director, Rieback & David Integrated Marketing & Advertising, United States

  7. Wojtek Jezowski, CEO and Creative Director, Black Rabbit, Poland

  8. Mark Goldstein, Creative Director, Nobody Studios, United States

  9. Luiis Franceschi, Managing Partner, LUI.IS LLC Interactive Boutique Agency, Switzerland

  10. Alex Tan, Creative Director, Nokua Design Sdn. Bhd, Malaysia

  11. Zhou WenJun, Founder & Design Director, 524 Studio, China

  12. Jules Mercado, Web/Graphic Designer, Mixtapepsd.com, United States

  13. Olivier Hero Dressen, Director / Photographer, www.studiosupreme.be, China

  14. Kishore Karumbaiah, Chief Creative Officer, Languor Digital, India

  15. Kumar Jha, CEO, Agency 42, Australia

  16. Matthew Smith, CEO, Modmacro, Inc., United States

  17. Joe Hui, Project Manager, Nokua Design Sdn. Bhd, Malaysia

  18. Shangning Wang, Freelance graphic designer & artist, United States

  19. Klaus Sommer Paulsen, CEO Creative Director, AdventureLAB, Denmark

  20. Aleksandr Tikhonov, Director, Contorra Family, Russia

  21. Nikolina Popovic, Creative Director, Grey MENA, Qatar

  22. Pavel Kozlov, Designer, Writer, Peopleofdesign, Russia

  23. Nicholas Jackson, Creative Director of Branded Content, The Washington Post, United States

  24. Alessandro Miasi, Senior Copywriter, A-Tono DMCS, Italy

  25. Andrea Foresi, Senior Art Director, TMP Worldwide UK, United Kingdom

  26. Greg Wixted, CEO, 58 broadwick st, United Kingdom

  27. Kyle Johnson, Principal/Creative Director, BlkMrkt. Cr8tiv Labs, United States

Visit Vega Digital Awards jury page for more information.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: EDSA Design Matters by helium creative, United States

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Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

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EDSA is one of the leading global landscape architecture firms and we are proud to design their yearly magazine, Design Matters, along with some of their other marketing collateral. For the 2015 issue of Design Matters, we made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional, while also allowing our creative muscles to flex from cover to cover.

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Visit Muse Creative Awards Winner Page for more great works.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: The Human Rights Zoetrope by Sophia Kyriacou, United Kingdom

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Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

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I was commissioned by Noon Visual Creatives to design a television programme brand on the various aspects of human rights, simply called, Human Rights.

To express the various aspects of human rights I turned to the concept of the Zoetrope. The Greek word, Zoe, means life and tropos, wheel, so created a “wheel of life” scenario with a Ying and Yang approach.

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The Zoetrope is grounded by water, without it; there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope and is contrasted by a young girl oblivious, happily playing with a spinning top.

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories and deliver both English and Arabic end frame typographical versions but with identical visuals.

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Watch Winning Video Here: https://vimeo.com/164599931

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Creative Pick: Nike ~ Air Max 2017

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Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

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See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

Continue reading “Creative Pick: Nike ~ Air Max 2017” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia

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Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

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Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

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The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

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Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia” »

Muse Creative Awards Expanding in 2017

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International Awards Associates, Inc. (IAA) will expand its Muse Creative Awards competition in 2017. The Muse Awards seeks to find and recognize the inspiring achievements of small and medium-sized design and advertising companies, and the creative professionals who are the foundation of the global marketing communications industry. Deadline for entry is February 28, 2017.

The premier edition of the Muse was a sleek statuette of a crowned woman, with levels of win represented by a platinum, gold or rose-gold finish on the crown. Each year, in keeping with the fluidity of industry trends, the award was intended to be redesigned by a different award-winning artist.

“We’re keeping our promise to the international creative community,” Kenjo CK, President of IAA Awards said. “Last year’s competition received more than 1,200 entries. We recognized and rewarded tremendous creative work from 33 countries on six continents, and 2017 will be even better.

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Kenjo noted that the February 2017 deadline offers a special advantage for the ultimate winners of the Muse Award. “Winning so early in the year leaves plenty of time to promote this prestigious award among peers and clients.”

The breadth and depth of entries has inspired expanding the number of categories for entry, from 128 in 2016 to 183 in 2017. In addition, new subcategories for websites, video and mobile apps will help align with the burst of creativity occuring in advanced technology. Entries in all categories will compete for a sleek statuette with Platinum, Gold or Rose Gold finish, depending on the level of win determined by a panel of judges.

The Muse Creative Awards is open to small and medium-sized firms, and freelancers. In addition to the award, small grants may be given to firms who personify social responsibility and community service in their communities.

All marketing and communications professionals involved in the concept, writing and design of marketing and communication collateral are eligible, whether they work in print, visual, online or audio materials. A small fee is required per entry, and is used to produce, administer and judge the competition.

Deadline for entry in the 2017 Muse Creative Awards competition is February 28, 2017.

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Be Sexy, Be Smart by PlusOne Amsterdam​, Netherlands.

Company : PlusOne

Project Title : Be Sexy, Be Smart

Category : Motion Graphics

Country : Netherlands

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

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