IAA to Roll Out GlobalTrend Video Awards

FOR IMMEDIATE RELEASE

April 25, 2017

IAA to Roll Out GlobalTrend Video Awards

GlobalTrend Video Awards Call for Entries

International Awards Associates Inc. (IAA) is excited to announce its new awards competition, the 2017 GlobalTrend Video Awards, in recognition of the highest achievements of small and medium-sized online video, film, television and video game production companies, and the creative professionals who are the foundation of future of the industry. The competition is open to the entire video production community, from videographers, directors, writers, composers, editors, visual designers and freelance professionals, to video and audio production companies, game designers/producers, interactive agencies, television/radio stations and nonprofit organizations. Deadline for entry is August 25, 2017.

GlobalTrend Video Awards Call for Entries

“Small businesses and freelancers are just vital as larger entities to the health of the video industry, but often get overlooked,” Kenjo Ong, President for the International Awards Associates (IAA) said. “IAA wants to search out, recognize and reward this great talent. We hope to encourage and reward the strong concepts and high-quality emerging in the world of video production.”

“The GlobalTrend Awards is fresh and new,” Ong added. “We drew its inspiration from the imagery of strength and success, and this is reflected in the levels of awards our talented participants can win. We want to see talent at every level of the video industry succeed and be recognized in a big way.”

GlobalTrend Video Awards Call for Entries

The GlobalTrend Video Awards is the third IAA-created competition. IAA, which is composed of award-winning design and communication professionals, also stands for ‘Inspire, Acknowledge, Achieve.’ “In a global marketplace, recognition of small business achievement is vital to the health of communities, and the economy as a whole,” Ong concluded. “By giving these exceptionally creative ‘stars’ the recognition they deserve, we can help move the whole industry forward.”

Deadline for entries is August 25, 2017. For competition rules and entry forms, go to http://globaltrendawards.com

END

2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

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Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

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A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

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2016 Vega Digital Awards Canopus Winner: Alice Through The Looking Glass “Wonder Mirror” by Part IV, United States

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Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

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‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And create a cool shareable takeaway from the experience.’

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‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

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‘We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects for a true first-to-market experience, and a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

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2016 Vega Digital Awards Canopus Winner: La Mer Part 2 by Psyop, United States

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Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

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“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

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Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

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Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

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2016 Vega Digital Awards Canopus Winner: Wynyard Quarter Smart by Method, New Zealand

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Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

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Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

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Credits

Creative Director : Eugene Eastlake

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2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile App by International Technological University, United States

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Company : International Technological University

Project Title : Origin Plate Mobile App

Category : Mobile Apps/Sites | Food & Drink

Country : United States

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The app serves as a marketplace for chefs and foodies to share their ethnicity and culture through a chef’s home cooked delicacies.

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Members

Wei Jia Tan

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2016 Vega Digital Awards Canopus Winner: Born Fighters by Method, New Zealand

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Company : Method

Project Title : Born Fighters

Category : Website | Charitable

Country : New Zealand

To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.

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Credits

Creative Director: Eugene Eastlake

Account Executive: Rhian Bedford-Palmer

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2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Canopus Winner: Creations Namale by Phoenix The Creative Studio, Canada

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Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

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Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

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2017 Muse Creative Awards Grand Jury Panel Announced!

2017 Muse Creative Awards Grand Jury Panel Announced!

Each year we take the opportunity to celebrate the great creativity worldwide by running the Muse Creative Awards where all creatives are invited to submit their best work from the past 2 years.

We are extremely excited about this year’s panel of judges. 

It is with great gratitude and admiration that we celebrate the 2017 Jury Members. This year we were fortunate to have 47 individual Jury Members across 19 countries, dedicated to each of our 183 categories. From the Creative Art Director, Marketing Director, Executive Producers at Internatinal Agencies to Well-known lecturers at International Colleges – we have experts from every part of the industry and the globe donating their time to review your entries. Without their commitment, expertise, and enthusiasm for creative design, our program would not be possible.

Our expert Grand Jury Panel is standing by as the 2017 Muse Creative Awards judging period starts next Wednesday, on March 8, 2017 and the process requires approximately 1-2 weeks before the results are announced on March 22, 2017.

For Full details, visit: http://museaward.com/newjudge

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2016 Vega Digital Awards Centauri Winner: Mix Master Mike’s Magma Chamber 360 VR by Copeland Entertainment, United States

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Company : Copeland Entertainment

Project Title : Mix Master Mike’s Magma Chamber 360 VR

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Magma Chamber VR is a 360 VR + Live DJ Experience like no other. After the hit release full length album Magma Chamber, from Mix Master Mike, Mike wanted to take the album to the next level and combined his audio arsenal with the visual onslaught.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Centauri Winner: KOBO AURA ONE – 3D Launch Video by Asterisk Media Group LTD., Canada

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Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

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Credits

Director: Peter Julian Lee
Art Director: Jeff Briant
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