Creative Pick: 2017 Muse Creative Awards Platinum Winner: CUTOUT MAGAZINE by TSUBAKI, Malaysia

Creative Pick: 2017 Muse Creative Awards Platinum Winner: CUTOUT MAGAZINE by TSUBAKI, Malaysia

Company : TSUBAKI

Client : RED VELVET MEDIA LAB

Project Title : CUTOUT MAGAZINE

Category : PUBLICATION | Magazine

Country : Malaysia

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Having been around for seven years, CUTOUT has often been the chief publication in the design community. Other than fulfilling its responsibilities as a media, CUTOUT uplifts the local design community by encouraging exchange of thoughts and ideas amongst designers, and supporting their talents by showcasing their works in the publication.Creative Pick: 2017 Muse Creative Awards Platinum Winner: CUTOUT MAGAZINE by TSUBAKI, Malaysia

We are engaged in the development of the creative direction of each issue of CUTOUT, maximizing the full potential of design as a creative tool that makes CUTOUT not just for good reading, but as a collectable, too. CUTOUT’s scope crosses a wide spectrum within three fields – graphic design, pop culture and everything in between.

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The contents are mostly infographics-based and delivered in English, being the preferred language for communication. Presumably, this is due to the unique characteristic that defines what is Malaysian: the cultural mix – varied and colourful, yet essentially adaptive to change in the environment.

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The team behind CUTOUT has high regards to design and the local cultures of Malaysia. It is one of those rare projects that we took upon that has become a major lifelong contribution on our end to see this publication make an impact in the design community in Malaysia.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: CUTOUT MAGAZINE by TSUBAKI, Malaysia

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Credits

Creative Director: Jay Lim
Editor: Vivian Toh
Designer: Jiun Pheng
Designer: Deryin Teh

 

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

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Company : Rita Rivotti, Wine branding & Design

Client : João Miguel Rosado

Project Title : Amor e Cego

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Portugal

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

Love knows no reason A small olive grove near evora has been passed down from generation to generation, like a family heirloom, despite the great difficulty to maintain it. The desire to continue to preserve it for the future led the current generation to consider packaging and selling the olive oil it produces. Because it is a small production, with the inherent limitations for competitiveness, we advised our clients to maximise on the tourism that visits the city each year and focus only on selling locally in tourist spots, with packaging that targets this public.

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

The sentiment behind this project and the target in question merged in our minds immediately to a unique example of the region’s folk art; the statue “Amor e Cego” (Love is blind). This doll is part of a set of decorative figurines (Figurado de Estremoz) made from clay for centuries by artisans in the Alentejo to portray feelings, local trades and sacred figures. The “Amor e Cego” figure, blindfolded and adorned in festive attire, symbolises the irrationality of love. That is the common sentiment in the project, the same irrationality that led the family to maintain the olive grove until today.

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

For love! Thus, aside from being a package for an extra virgin olive oil produced by a dedicated family, using traditional cultivation methods, it is also a decorative piece, a memento of the region and a true icon of popular culture that will be a must-have for any tourist visiting the city. The transport packaging is a simple, ecological and affordable solution that also serves to showcase this charming little bottle. This project was a bestseller and sold out in the first months, leading the family to expand its production to other olive groves.

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: VistaBlue Singer Island // Brand + Brochure + Website by helium creative, United States

VistaBlue Singer Island // Brand + Brochure + Website by helium creative, United States

Company : helium creative

Client : VistaBlue Singer Island

Project Title : VistaBlue Singer Island // Brand + Brochure + Website

Category : INTEGRATED MARKETING | Company Branding

Country : United States

VistaBlue Singer Island // Brand + Brochure + Website by helium creative, United States

helium creative was referred to the development team at VistaBlue Singer Island, a boutique luxury real estate project right on the water and already under construction, to tackle their branding needs. The task at hand was to take the existing marketing collateral and elevate them to match the caliber of their location in the Palm Beaches, Florida.

VistaBlue Singer Island // Brand + Brochure + Website by helium creative, United States

In evaluating the existing brand, we decided a full overhaul was needed to truly communicate the uniqueness of the project and all it has to offer. We also designed + developed their website www.vistabluesingerisland.com

VistaBlue Singer Island // Brand + Brochure + Website by helium creative, United States

VistaBlue Singer Island // Brand + Brochure + Website by helium creative, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beyond. Way beyond! by OMI Media House, Poland

Beyond. Way beyond! by OMI Media House 2

Company : OMI Media House

Client: beyond.pl

Project Title : Beyond. Way beyond!

Category : Video | Corporate Image

Country : Poland

Data is more than just countless lines of code – the place where they are stored is a true fortress. We made a production for Beyond.pl at its new Poznan customer data centre. Working under the watchful eye of heavily armed commandos resulted in an impressive film of a monumental character – from images through to sound.

Beyond. Way beyond! by OMI Media House 2

Beyond. Way beyond! by OMI Media House 3

Beyond. Way beyond! by OMI Media House 2

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beyond. Way beyond! by OMI Media House, Poland

Beyond. Way beyond! by OMI Media House 2

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: A Private Screening Invitation by Rottet Studio, United States

A Private Screening Invitation by Rottet Studio, United States

Company : Rottet Studio

Client : Rottet Studio

Project Title : A Private Screening Invitation

Category : MARKETING BRANDING & DESIGN | Invitation / Greeting Card

Country : United States

A Private Screening Invitation by Rottet Studio, United States

Inspired by the classic 1950’s 3D glasses that are instantly recognizable to moviegoers, this invitation for a private screening event combines both nostalgic and futuristic design elements to entice its recipients. Hosted at the United Talent Agency offices in Beverly Hills, designed by Rottet Studio, the purpose of the event was two-fold: to showcase what the Los Angeles Times dubbed as “the best screening room that exists” with unrivaled 3D projection capabilities, and to connect with design industry professionals in a relaxed, convivial setting.

A Private Screening Invitation by Rottet Studio, United States

The white matte textured card stock balances out the bold letterforms and vibrant color palette of red and cyan, preserving the restraint of the Rottet Studio brand while paying homage to dynamism of both UTA’s corporate headquarters and client roster. Mirroring the minimal and crisp architecture of the space, the invitation conveys the event details in a concise and clear manner while playfully revealing hidden messages the more one looks at it.

A Private Screening Invitation by Rottet Studio, United States

With typography serving as the primary graphic element, enlarged letterforms tease the viewer through 3D glasses as they toggle back and forth between red and blue lenses. The shifting visual features in the design create an energetic yet relatable tension, promoting the spirit of discovery and innovation inherent in the movie-going experience.

A Private Screening Invitation by Rottet Studio, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Company : Drezier Communications

Client : Drezier Communications

Project Title : Still the Planet matters

Category : MARKETING BRANDING & DESIGN | Business Card

Country : Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Drezier Communications was founded in 2005. Ever since founding, we have been always engaging in fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in our storage.

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As in all design business, though designers create, we also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way. After a decade, Drezier Communications determined to update our vision and thus revamp our own brand image accordingly: “We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain”. All in all, we would like to fabricate our image through a distinctive name card in the first place. Inevitably, a proclamatory business card speaks by itself.

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Drezier Communications decided to make our own business card in a do-it-yourself approach with our original tagline suffixing “Still the Planet matters”. First of all, decent fabric stocks and wet-proofs was selected. Details were silk-screen printed on chosen fragments.

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Finally, parts were sewn together. To personalize, designers could choose to use from our collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards. Drezier Communications revamped our own brand image through a proclamatory DIY business card which speaks “tailor brands dressier; still the Planet matters” in an intellectual tone yet a chic manner.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Credits

Creative Director : So, Tat Fai

Designer : So, Tat Fai

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Votec – Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

Company : Friends & Fellows

Client: Votec

Project Title : Votec – Worth It

Category : VIDEO | Sports

Country : Germany

We produced a film for the launch of the new gravel bike model (VRX) by german bike manufacturer “Votec”.

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

The film focusses on the passion behind the sport, pushing yourself to the limit and the capabilities of the gravel bike to both manage road- and gravel demands.

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2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

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Company : NBS

Client : Posterscope Brasil

Project Title : The Mosquito Killer Billboard

Category : OUTDOOR ADVERTISING | Billboard

Country : Brazil

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Zika virus is no longer a local Brazilian issue, is a now a global threat. The main objective of this campaign was to raise awareness around the cause locally and offer freely a new option to fight the Aedes Aegypti mosquito that carries this disease. Brazil has been bombarded with headlines against the Zika virus for the past few months. All major TV channels, radios, magazines and newspapers were talking about it.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

But the organized society, in an overall point of view, were not doing much to fight the mosquito and the population in general relies on the government to win this inglorious battle. The big idea was to use the only media that is on the streets side by side with the population, the out of home media, promote the cause and actually be effective to kill mosquitos on the way. After some studies we discovered that the totems installed almost in every sidewalk of the city could be adapted and transformed in the perfect media to release the project. Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Credits

Director : Otto Frossard

Art Director : Rodrigo Santos

Production Manager : Paulo Farias

Writer : Bob Ferraz

Art Director : Augusto Correia

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Company : Minamotion

Client : UNICEF

Project Title : Child Labour

Category : VIDEO | Nonprofit / Religious

Country : United States

Children of Labor is a stop-motion PSA geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam to match the cold, winter mood with added high contrast lighting.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

Company : Creative Click Media

Client : I Am Organic

Project Title : I AM Organic

Category : WEBSITE | Consumer

Country : United States

I AM Organic by Creative Click Media, United States

I AM Organic offers a naturally luxurious line of skin care products. Not only will they make your skin it’s beautiful best, they provide you with peace of mind, knowing that you are not putting anything synthetic or unnatural on your skin. They feel good going on. Infused with a variety of different natural scents, I AM Organic products can relax and calm while caring for your skin. Your favorite scents can often invigorate, energize or take you to a place of serenity. You will feel good from the inside out.

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Company : Academy of Art University

Client : Minorities Kitchen

Project Title : Minorities Kitchen

Category : STUDENT SUBMISSIONS | Student Branding Campaign

Country : United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen is a concept restaurant will open in New York as a modern fusion cuisine restaurant hidden within Williamburg Brooklyn. Cultural influence of Chinese Han culture and other 55 ethnic groups. Minorities Kitchen’s menu authentically uplifts its inspirations while offering guests the additional delight of family-style dining – food comes continuously throughout the meal and is placed at the center of table for all to share. With every new dishes, diners to the ideal market stall in Guangxi or Sichuan.

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Copenhell by TBM, Denmark

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Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark’s greatest rock and metal festival, which has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell by TBM, Denmark

In the opening scene “The Scavenger” is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

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Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

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The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

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In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Muse Panthella Mini 02

Muse Panthella Mini 04

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

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Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

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The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

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Availability: Exclusively at the Beaufort Bar in London

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Muse Beaufort Bar 05

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