Waterloo Vintage 1815 – Packaging Design Wins 2017 Muse Creative Awards

2017 Muse Creative Awards Platinum Winner, Porto Ferreira – Waterloo Vintage 1815’ Packaging Design by Omdesign, Portugal.

Omdesign, a Portuguese advertising agency, creates and produces all of the packaging for the famous “Waterloo Vintage”. Waterloo Vintage has around two centuries of history in the Porto Ferreira cellars in Vila Nova de Gaia.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Company : Omdesign

Client : Porto Ferreira (Sogrape Vinhos)

Project Title : Porto Ferreira ‘Luxury of Time – Waterloo Vintage 1815’

Category : MARKETING BRANDING & DESIGN | Packaging Design

Country : Portugal

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

The packaging design is unique, exclusive and highly luxurious, with silver, exotic wood and natural leather.

Inside this totally handcrafted packaging is a bottle of Porto Ferreira Vintage 1815. Accompanying it is a book and a certificate of authenticity for this rarity.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Sotheby’s auctions this special edition in London last May. It is the most expensive Vintage ever auctioned in history. APELA (the Portuguese amyotrophic lateral sclerosis association) receives all of the proceeds. In fact, this auction confirms the solidarity of Sogrape Vinhos. It is the company that owns the Porto Ferreira brand, in line with the values and essence of the brand. Also, it shows deep social and charitable concerns since its origin, causes which the founder, Dona Antónia Adelaide Ferreira always advocates.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

The “Waterloo Vintage”, thus named by English connoisseurs, is an extraordinary Port and one of the oldest. It was produced in the same year that the 1st Duke of Wellington defeated Napoleon’s army at the Battle of Waterloo.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

This entire design of this Port is by Omdesign. Marketing the Port under the “Luxury of Time” concept and identity, it reflects the new and exclusive luxury positioning that Porto Ferreira took its inspiration from- having the patience to wait until now to launch it on the market!

Credits

Creative Director : Diogo Gama Rocha

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2017 Muse Creative Awards | Amor e Cego Packaging by Rita Rivotti

Platinum Winner: Packaging Design by Rita Rivotti

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

Company : Rita Rivotti, Wine branding & Design

Client : João Miguel Rosado

Project Title : Amor e Cego

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Portugal

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

Background of Product

Love knows no reason. A small olive grove near evora has been passed down from generation to generation, like a family heirloom, despite the great difficulty to maintain it. The desire to continue to preserve it for the future led the current generation to consider packaging and selling the olive oil it produces. Because it is a small production, with the inherent limitations for competitiveness, Rita Rivotti advised their clients to maximise on the tourists that visits the city each year and focus only on selling locally in tourist spots, with packaging that targets this public.

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

Meaning Behind the Design

The sentiment behind this project and the target in question merged in our minds immediately to a unique example of the region’s folk art; the statue “Amor e Cego” (Love is blind). This doll is part of a set of decorative figurines (Figurado de Estremoz). Made from clay for centuries by artisans in the Alentejo, it portray feelings, local trades and sacred figures. Besides, the “Amor e Cego” figure, blindfolded and adorned in festive attire, symbolises the irrationality of love. All together, that is the common sentiment in the project. It is the same irrationality that led the family to maintain the olive grove until today.

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

For love! Thus, aside from being a package for an extra virgin olive oil produced by a dedicated family, using traditional cultivation methods, it is also a decorative piece, a memento of the region. It is indeed a true icon of popular culture that will be a must-have for any tourist visiting the city. The transport packaging is a simple, ecological and affordable solution that also serves to showcase this charming little bottle. In fact, this project was a bestseller and sold out in the first months, leading the family to expand its production to other olive groves.

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

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