2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

Company : DynamiX

Project Title : Media Brokers

Client : Media Brokers

Category : Website | Self Promotion

Country : United States

2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

We are Media Brokers International (MBI), a full-service media planning and buying company. Now in our 25th year, we have an unmatched knowledge of the media landscape. And every day, we put that insight to work for you. Let us show you how.

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2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Copenhell by TBM, Denmark

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Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark’s greatest rock and metal festival, which has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is “The Apocalypse” and therefore a natural set off for the commercial.

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In the opening scene “The Scavenger” is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

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2016 Vega Digital Awards Canopus Winner: Negative Mass – Main Titles by Billy Blue College of Design, Australia

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Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space. Class Brief: The project brief for class was very open, and basically said to conceptualize and produce a title sequence, TVC, or music video.

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

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Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

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Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

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Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

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The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

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Availability: Exclusively at the Beaufort Bar in London

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

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Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

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A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: League of Legends by Jumbla, Australia

Company : Jumbla

Project Title : League of Legends

Client: Riot Games

Category : Video

Country : Australia

An amazing piece of work in collaboration with the Riot Games team for the character reveal of League of Legends character Ivern.

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2016 Vega Digital Awards Canopus Winner: Alice Through The Looking Glass “Wonder Mirror” by Part IV, United States

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Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

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‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And create a cool shareable takeaway from the experience.’

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‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

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‘We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects for a true first-to-market experience, and a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Quinta da Mariposa by M&A Creative Agency, Portugal

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

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Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

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Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

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2016 Vega Digital Awards Canopus Winner: Wynyard Quarter Smart by Method, New Zealand

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Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

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Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

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Credits

Creative Director : Eugene Eastlake

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2016 Vega Digital Awards Canopus Winner: Born Fighters by Method, New Zealand

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Company : Method

Project Title : Born Fighters

Category : Website | Charitable

Country : New Zealand

To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.

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Credits

Creative Director: Eugene Eastlake

Account Executive: Rhian Bedford-Palmer

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2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Canopus Winner: Creations Namale by Phoenix The Creative Studio, Canada

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Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

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Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

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2016 Vega Digital Awards Centauri Winner: Mix Master Mike’s Magma Chamber 360 VR by Copeland Entertainment, United States

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Company : Copeland Entertainment

Project Title : Mix Master Mike’s Magma Chamber 360 VR

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Magma Chamber VR is a 360 VR + Live DJ Experience like no other. After the hit release full length album Magma Chamber, from Mix Master Mike, Mike wanted to take the album to the next level and combined his audio arsenal with the visual onslaught.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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