2016 Vega Digital Awards: Don’t Eat Me Sealife Awareness Campaign

Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United States

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

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2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

Centauri Winner: Snapdeal Logo Rebranding Film

Rocketscience Lab produces a quirky animation to introduce the rebranding of Snapdeal’s new logo. This funny-animated video manage to capture the heart of audiences in its own way. It is indeed a great concept to introduce the new look of a brand!

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

Company : Rocketscience Lab

Project Title : Snapdeal logo Film

Client : Snapdeal

Category : Online Video | Animation

Country : India

Snapdeal is an online shopping platform. The film is a production for the rebranding of the new Snapdeal logo launch. Products representing few key products range, all in Snapdeal red was animated in stop motion style to bring about a unique looking humorous film celebrating the new red logo.

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

2016 Vega Digital Awards | Logo Rebranding Film by Rocketscience Lab

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Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Canopus Winner: Billy Blue College of Design with Negative Mass-Main Titles

The 2016 Vega Digital Awards presents Billy Blue College of Design with the Canopus Award for their video animation Negative Mass- Main Titles.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

Class Brief

The project brief for class was very open, and basically students need to conceptualize and produce a title sequence, TVC, or music video.

Video Animation | Negative Mass- Main Titles Wins Vega Digital Awards

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Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Frame.dk Receives Canopus Award for Jaguar I-Pace Video

The journey audiences embark on in the video is hypnotic and relentless. It evokes feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar.  A tinge of visual effects in the Jaguar I-Pace motion graphic video brings out more life in the vehicle.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Forwards. That’s where the answers lie. It all begins here. Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward. It takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted to create an “infinite zoom” effect where the entire film becomes one smooth trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

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Innovative Movie Promo Wins 2016 Vega Digital Awards

Part IV promotes the movie, Alice through the Looking Glass “Wonder Mirror” in an innovative and interactive way. This movie promo is the Canopus Winner at the 2016 Vega Digital Awards. 

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

The Challenge

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

The Idea

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And of course, to create a cool shareable takeaway from the experience.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

The Execution

‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects. Overall, this creates a true first-to-market experience. It is a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

Innovative | Alice through the Looking Glass "Wonder Mirror" Wins 2016 Vega Digital Awards

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2016 Vega Digital Awards | Corporate Video by Black Rabbit International

Trend Micro Presents a Global Corporate Action

A corporate video about Trend Micro by Black Rabbit International is a Canopus Winner at the 2016 Vega Digital Awards.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

Company : Black Rabbit International

Project Title : About Trend Micro

Client: Black Trend Micro

Category : Online Video | Technology / Science

Country : Poland

Black Rabbit International produces an image film for IT company, Trend Micro. The customer wanted to share the attractive presentation of rebranding. The company’s activities were not confined to revise the logo and strategy, but the change of paradigm approach to the products offered.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

Overall, it is a film showing the holistic customer service, Trend Micro’s global corporate action.

Corporate Video | Trend Micro Video Wins 2016 Vega Digital Awards

 

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La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

An Imaginative Film for Estee Lauder Grabs Canopus Award

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards

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Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Method Receives Canopus Award for Website Design

A 2016 Vega Digital Awards Canopus Winner, Wynyard Quarter Smart’s interactive website by Method brings visitors into a whole-new 3D journey of exploration.

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Wynyard Quarter Smart Interactive Website Wins Vega Digital Awards

Credits

Creative Director : Eugene Eastlake

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2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile Application

Home-Cooked Food in a “Pocket”!

Origin Plate is a mobile application bringing people with the love for home-cooked food together. This concept by students from the International Technological University receives the Centauri Award at the 2016 Vega Digital Awards.

2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile Application

Company : International Technological University

Project Title : Origin Plate Mobile App

Category : Mobile Apps/Sites | Food & Drink

Country : United States

2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile Application

The app serves as a marketplace for chefs and foodies to share their ethnicity and culture through a chef’s home cooked delicacies.

2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile Application

2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile Application

2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile Application

2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile Application

Members

Wei Jia Tan

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Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Heart Kids NZ Website Campaign Receives Canopus Award

Born Fighters is a website campaign initiated for Heart Kids Nz. This campaign is a Canopus Winner at the 2016 Vega Digital Awards.

 

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Company : Method

Project Title : Born Fighters

Category : Website | Charitable

Country : New Zealand

To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Charitable Category | Born Fighters Wins 2016 Vega Digital Awards

Credits

Creative Director: Eugene Eastlake

Account Executive: Rhian Bedford-Palmer

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Vega Digital Awards: Lena Gercke Master Strobing Stick Make Up Tutorial

A make up tutorial featuring German supermodel, Lena Gecke by twentyfourone, Germany wins the Centauri Award at 2016 Vega Digital Awards.

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

The Idea

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

Vega Digital Awards: Lena Gercke Make Up Tutorial- Master Strobing Stick

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Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Creations Namale fashion website design by Phoenix The Creative Studio is a Canopus Winner at the 2016 Vega Digital Awards.

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

Fashion Website | Creations Namale Wins 2016 Vega Digital Awards

About Phoenix the Creative Studio

Phoenix the Creative Studio is a marketing agency that specializes in branding, interactive solutions and visual communication in all its forms. They don’t change the world. They change perceptions. And perceptions form reality. So you could say they are actually changing the world after all. Imagine that.

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2016 Vega Digital Awards: Mix Master Mike’s Magma Chamber 360 VR

Magma Chamber 360 VR + Live DJ Experience Like No Other

A production by Copeland Entertainment, United States this video is a Centauri Award winner at the 2016 Vega Digital Awards.

2016 Vega Digital Awards: Mix Master Mike's Magma Chamber 360 VR

Company : Copeland Entertainment

Project Title : Mix Master Mike’s Magma Chamber 360 VR

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

After the hit release full length album Magma Chamber, from Mix Master Mike, Mike wanted to take the album to the next level and combined his audio arsenal with the visual onslaught.

2016 Vega Digital Awards: Mix Master Mike's Magma Chamber 360 VR

2016 Vega Digital Awards: Mix Master Mike's Magma Chamber 360 VR

2016 Vega Digital Awards: Mix Master Mike's Magma Chamber 360 VR

2016 Vega Digital Awards: Mix Master Mike's Magma Chamber 360 VR

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation

Website with Eye-Catching Design

Imaginovation Homepage is a Canopus Winner for the 2016 Vega Digital Awards. This web service receives the prize for the web design awards category.

Web Design Awards Category | Imaginovation Wins Vega Digital Awards

Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows. The combination of these elements tells visitors about their full-service digital offerings.

Web Design Awards Category | Imaginovation Wins Vega Digital Awards

With user-friendly interface, it enables users to easily explore the features and information available on its website.

Web Design Awards Category | Imaginovation Wins Vega Digital Awards

Web Design Awards Category | Imaginovation Wins Vega Digital Awards

Web Design Awards Category | Imaginovation Wins Vega Digital Awards

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Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

A Story on Erasing Discomfort with Courage

A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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