Business Cards | Drezier Communications wins Muse Creative Awards

Still the Planet Matters

2017 Muse Creative Awards Platinum Winner

Business Cards | Drezier Communications wins Muse Creative Awards

Company : Drezier Communications

Client : Drezier Communications

Project Title : Still the Planet matters

Category : MARKETING BRANDING & DESIGN | Business Card

Country : Hong Kong

Business Cards | Drezier Communications wins Muse Creative Awards

Company Background

Drezier Communications was founded in 2005. Ever since their establishment, they have been always engaging in the fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in their storage.

Business Cards | Drezier Communications wins Muse Creative Awards

Design Process

As in all design business, though designers create, they also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way. After a decade, Drezier Communications is determined to update their vision and thus revamp their own brand image accordingly: “We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain”. All in all, they would like to fabricate threir image through a distinctive name card in the first place. Inevitably, a proclamatory business card speaks by itself.

Business Cards | Dezier Communications wins Muse Creative Awards

Drezier Communications decided to make their own business card in a do-it-yourself approach with their original tagline suffixing “Still the Planet Matters”. First of all, they select decent fabric stocks and wet-proofs before using silk-screen printing method to print the details on chosen fragments.

Business Cards | Dezier Communications wins Muse Creative Awards

Finally, they sew the parts together. To personalize, designers could choose to use from the collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards. Drezier Communications revamped their own brand image through a proclamatory DIY business card which speaks “tailor brands dressier; still the Planet matters” in an intellectual tone yet a chic manner.

Business Cards | Dezier Communications wins Muse Creative Awards

Credits

Creative Director : So, Tat Fai

Designer : So, Tat Fai

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