Taste It With Your Ears Advertisement Wins 2017 GlobalTrend Awards

Taste It With Your Ears Advertisement by FCB Seoul Tingles Your Hunger Desires!

This advertisement is a Triumph Winner at 2017 GlobalTrend Awards. Find out what Taste It With Your Ears is all about.

Taste It With Your Ears Advertisement Wins 2017 GlobalTrend Awards

Company : FCB Seoul

Client : Mondelez International / Dongsuh Foods

Project Title : Taste It With Your Ears

Category : Video Production (Individual Episode) | Advertisement

Country : South Korea

The Idea

People are most prone to snacking in the evening.  They tend to have snacks especially when they are spending their time on media entertainment. Korea’s top night time content recently was ASMR. However, all the pre-roll ads were loud and distracting. The idea is to stimulate the senses through innovative audio technology in late hours. In fact, this video turns out to be highly effective. It made the audiences hungry. This video reaches an approximate total of 6M views and Ritz Crackers product sales increase 33% after the release of the video.

Taste It With Your Ears Advertisement Wins 2017 GlobalTrend Awards

Watch Taste It With Your Ears here!

Credits

Creative Director: Taejay Lee

Art Director: Eunhea Kim

Art Director: Fachrulrizal Anang

Writer: Seonghyeong Lee

 About GlobalTrend Video Awards

The GlobalTrend Awards is dedicated to promoting and supporting the video art form. Our program is designed to inspire by welcoming and celebrating diversity and achievement at all levels, everywhere we find it. Once a year, the GlobalTrend go forth in the search for the very best in video.

The GlobalTrend Awards is an annual competition. Each year, we invite outstanding digital and creative professionals, cinematographers, videographers, game designers, interactive agencies, video and film production companies around the world to submit entries. We also honor the experience of veterans, and we encourage the young people who are the industry’s future.

Visit GlobalTrend Awards winner page for more great works!

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