Campaign Highlights Unique Events at Different Venues
Winter Campaign 2015 – Get High With Your Clients by Kapow is a Gold Winner for the outdoor campaign category in the 2016 Muse Creative Awards.
Company : Kapow
Project Title : Winter Campaign 2015 – Get High With Your Clients
Category : Outdoor Campaign
Country : United States
Kapow is an online marketplace that connects companies with venues to book unique client events online. The campaign is an inspiration from their tagline, “Love Your Clients”. It was designed to pair stunning lifestyle images with venue-specific, cheeky copy. The campaign features seven venues, each with a headline highlighting the unique aspects of the venue’s event. Headlines are as follows.
First there is the gaming event at Headquarters Beercade: “Score With Your Clients”. Coming up is the oyster and champagne tasting event at Pearl Tavern: “Shuck With Your Clients”. Not forgetting the cocktail event at Virgin Hotels Chicago: “Get Dirty With Your Clients”. At Beermiscuous is the beer tasting event: “Tap Your Clients”. Moving on, there is a pizza-tossing event at Bar Toma: “Get Sauced With Your Clients”. The rooftop dinner event at Sixteen at Trump Tower: “Get High With Your Clients” is another exciting line-up. Finally, there is a table tennis event at Killerspin: “Stroke Your Clients”.
These ads appeared on Chicago bus shelters from October 27, 2015 through November 24 as well as in the entrance of Chicago’s Ogilvie Transportation Center from October 29, 2015 through November 26.