Creative Pick: 2017 Muse Creative Awards Gold Winner: Black Mama Craft Beer by Think Bold Studio, Portugal

Creative Pick: 2017 Muse Creative Awards Gold Winner: Black Mama Craft Beer by Think Bold Studio, Portugal

Company : Think Bold Studio

Client: Original 1920

Project Title : Black Mama Craft Beer

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Portugal

Creative Pick: 2017 Muse Creative Awards Gold Winner: Black Mama Craft Beer by Think Bold Studio, Portugal

Black Mama is a special edition black IPA craft beer , created having in mind the holistic connection between the process of making the beer and the craft of designing the label for that beer, characterised by the belief that the parts are intimately interconnected and accounted only by reference to the whole. What\’s Unique? Most craft beer packaging has no soul, no craft, a poor image diminishes the laborious process of making the beer , the pride the brewer has when selling the beer is not reflected in the label, and a label can say a lot, and there´s always a lot to say, stories and passion that stop after the beer is made, a good label gives that passion and stories a visual impact.

Creative Pick: 2017 Muse Creative Awards Gold Winner: Black Mama Craft Beer by Think Bold Studio, Portugal

Credits

Account Executive : Hugo Marques

 

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