Innovative Billboard Kills Mosquito at Brazil Streets
The Mosquito Killer Billboard is a design by NBS for a Zika virus awareness campaign. This outdoor advertising is the 2017 Muse Creative Awards Platinum Winner.
Company : NBS
Client : Posterscope Brasil
Project Title : The Mosquito Killer Billboard
Category : OUTDOOR ADVERTISING | Billboard
Country : Brazil
Zika virus is no longer a local Brazilian issue. It is a now a global threat. The main objective of this campaign was to raise awareness around the cause locally. It hopes to offer the people a new option to fight the Aedes Aegypti mosquito that carries this disease. Brazil has been bombarded with headlines against the Zika virus for the past few months. All major TV channels, radios, magazines and newspapers were talking about it.
But the organized society, in an overall point of view, were not doing much to fight the mosquito. In fact, the population in general relies on the government to win this inglorious battle. The big idea was to use the only media that is on the streets side by side with the population. Thus, out of home media promotes the cause. Most importantly, it is actually effective to kill mosquitos on the way. After some studies we discovered that the totems installed almost in every sidewalk of the city could be adapted and transformed in the perfect media to release the project.
Director : Otto Frossard
Art Director : Rodrigo Santos
Production Manager : Paulo Farias
Writer : Bob Ferraz
Art Director : Augusto Correia
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