2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS

Innovative Billboard Kills Mosquito at Brazil Streets

The Mosquito Killer Billboard is a design by NBS for a Zika virus awareness campaign. This outdoor advertising is the 2017 Muse Creative Awards Platinum Winner. 

2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS

Company : NBS

Client : Posterscope Brasil

Project Title : The Mosquito Killer Billboard

Category : OUTDOOR ADVERTISING | Billboard

Country : Brazil

2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS

Zika virus is no longer a local Brazilian issue. It is a now a global threat. The main objective of this campaign was to raise awareness around the cause locally. It hopes to offer the people a new option to fight the Aedes Aegypti mosquito that carries this disease. Brazil has been bombarded with headlines against the Zika virus for the past few months. All major TV channels, radios, magazines and newspapers were talking about it.

2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS

But the organized society, in an overall point of view, were not doing much to fight the mosquito. In fact, the population in general relies on the government to win this inglorious battle. The big idea was to use the only media that is on the streets side by side with the population. Thus, out of home media promotes the cause. Most importantly, it is actually effective to kill mosquitos on the way. After some studies we discovered that the totems installed almost in every sidewalk of the city could be adapted and transformed in the perfect media to release the project. 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS

2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS

2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS

Credits

Director : Otto Frossard

Art Director : Rodrigo Santos

Production Manager : Paulo Farias

Writer : Bob Ferraz

Art Director : Augusto Correia

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards | Video Awards

Leave a Reply

Your email address will not be published. Required fields are marked *