Twomanycreatives sweeps 2016 Vega Digital Awards under Online Video Category

What goes through the mind of a musician? With no budget, no agency support but plenty of ideas, we made it our mission to find out. Watch our Online Video here.

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Company : Twomanycreatives

Project Title : Musician Mind-Reading

Client : Ligeti Quartet

Category : Online Video | Innovative / Experimental

Country : United Kingdom

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Introducing award-winning online video – Musician Mind-Reading produced by Twomanycreatives.

First, we invited the Ligeti Quartet to a special recording session. Each musician was fitted with a mindwave headset. Then, we converted their brainwaves into CVS data, that we used to visualise their thought patterns as they played.

The Brief

The Ligeti Quartet is probably the less classic classical quartet ever. The music they play (from György Ligeti) is quintessentially experimental and extremely complicated to perform.

The Idea

We made a music clip where we showed exactly how their music feels. By using simple off-the-shelf brainwave monitors, we’ve been able to read the brainwaves of the quartet as they play the track. We used those data and treated them as a beautiful visualisation of the performance.

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Credits

Creative, Copywriter : Alessandro Miasi

Creative, Art Director : Andrea Foresi

Visit Vega Digital Awards Winner Page for more great works.

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