Frame.dk Receives Platinum Award at 2017 Muse Creative Awards
Verner Panton Panthella Mini product advertising video by Frame.dk, Denmark incorporates bright colors and abstract shapes.
Company : Frame.dk
Client: Louis Poulsen
Project Title : Verner Panton Panthella Mini
Category : Video
Country : Denmark
Louis Poulsen requests Frame.dk to create a spot for Verner Panton’s lamp design. “We couldn’t contain our excitement!”, indicates Frame.dk. They are big fans of Panton’s style, so it was a great pleasure for them to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. It features a metal shade and comes in 11 delicious colours.
The legendary Danish designer Verner Panton uses powerful colours, organic shapes and uncommon materials. He designs everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s.
As a starting point, Frame.dk investigates on Panton’s aesthetic universe. Then, they commence designing a tour de force of lamps, eye popping colours and abstract shapes. All of those is an inspiration by the man himself. Louis Poulsen also encourages them to give it their own personal touch. Thus, they had the freedom to interpret the unique style of Verner Panton. They did it with a unique twist. Besides, the video establishes a lighter, more contemporary tone!
In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.
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