2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Copenhell by TBM, Denmark

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Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark’s greatest rock and metal festival, which has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell by TBM, Denmark

In the opening scene “The Scavenger” is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

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Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

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Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

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Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

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The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

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In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

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Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

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The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

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Availability: Exclusively at the Beaufort Bar in London

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

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Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

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A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: League of Legends by Jumbla, Australia

Company : Jumbla

Project Title : League of Legends

Client: Riot Games

Category : Video

Country : Australia

An amazing piece of work in collaboration with the Riot Games team for the character reveal of League of Legends character Ivern.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Quinta da Mariposa by M&A Creative Agency, Portugal

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

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Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

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Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

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2016 Vega Digital Awards Canopus Winner: About Trend Micro by Black Rabbit International, Poland

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Company : Black Rabbit International

Project Title : About Trend Micro

Client: Black Trend Micro

Category : Online Video | Technology / Science

Country : Poland

 

Image film for an IT company Trend Micro. The customer wanted to share the attractive presentation of rebranding. The company’s activities were not confined to revise the logo and strategy, but the change of paradigm approach to the products offered.

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A film showing the holistic customer service, Trend Micro’s global corporate action.

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2016 Vega Digital Awards Canopus Winner: Sheep View by Sansir and Liquidminds, Faroe Islands

Vega Awards - Google Sheep View

Company : Sansir and Liquidminds

Project Title : Sheep View

Category : Digital Marketing

Country : Faroe Islands

Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

Vega Awards - Google Sheep View

Vega Awards - Google Sheep View

Vega Awards - Google Sheep View

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Muse-Awards-Brand-Identity

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Visit Sarasota, Chicago Train Takeover by ChappellRoberts, United States

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Company : ChappellRoberts

Project Title : Visit Sarasota, Chicago Train Takeover

Category : Transit / Airport / Kiosk

Country : United States

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We wanted to bring a little batch of Florida sunshine to the Chicago commuters during the throes of winter, in hopes it got them thinking about their next vacation and keep Sarasota in their minds.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia

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Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

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Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

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The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.

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Company : helium creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

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Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

Muse-Awards-Bijou-Brand-Identity-Campaign

Muse-Awards-Bijou-Brand-Identity-Campaign

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