Creative Pick: 2017 Muse Creative Awards Platinum Winner: A Private Screening Invitation by Rottet Studio, United States

A Private Screening Invitation by Rottet Studio, United States

Company : Rottet Studio

Client : Rottet Studio

Project Title : A Private Screening Invitation

Category : MARKETING BRANDING & DESIGN | Invitation / Greeting Card

Country : United States

A Private Screening Invitation by Rottet Studio, United States

Inspired by the classic 1950’s 3D glasses that are instantly recognizable to moviegoers, this invitation for a private screening event combines both nostalgic and futuristic design elements to entice its recipients. Hosted at the United Talent Agency offices in Beverly Hills, designed by Rottet Studio, the purpose of the event was two-fold: to showcase what the Los Angeles Times dubbed as “the best screening room that exists” with unrivaled 3D projection capabilities, and to connect with design industry professionals in a relaxed, convivial setting.

A Private Screening Invitation by Rottet Studio, United States

The white matte textured card stock balances out the bold letterforms and vibrant color palette of red and cyan, preserving the restraint of the Rottet Studio brand while paying homage to dynamism of both UTA’s corporate headquarters and client roster. Mirroring the minimal and crisp architecture of the space, the invitation conveys the event details in a concise and clear manner while playfully revealing hidden messages the more one looks at it.

A Private Screening Invitation by Rottet Studio, United States

With typography serving as the primary graphic element, enlarged letterforms tease the viewer through 3D glasses as they toggle back and forth between red and blue lenses. The shifting visual features in the design create an energetic yet relatable tension, promoting the spirit of discovery and innovation inherent in the movie-going experience.

A Private Screening Invitation by Rottet Studio, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Votec – Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

Company : Friends & Fellows

Client: Votec

Project Title : Votec – Worth It

Category : VIDEO | Sports

Country : Germany

We produced a film for the launch of the new gravel bike model (VRX) by german bike manufacturer “Votec”.

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

The film focusses on the passion behind the sport, pushing yourself to the limit and the capabilities of the gravel bike to both manage road- and gravel demands.

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2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

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2016 Vega Digital Awards Canopus Winner: Minique by International Technological University, United States

Minique by International Technological University, United States

School : International Technological University

Project Title : Minique

Category : Digital Marketing | Branding / CI

Country : United States

Minique by International Technological University, United States

Minique helps make life easier for all ladies on the go. Travel light with the mini monthly beauty set that fits almost any bag. Personalized from a variety of beauty brands delivered right to your door each month.

Minique by International Technological University, United States

Minique by International Technological University, United States

Minique by International Technological University, United States

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2016 Vega Digital Awards Centauri Winner: SUE by University of South Dakota, United States

SUE by University of South Dakota, United States

Company : University of South Dakota

Project Title : SUE

Category : Website | Education

Country : United States

SUE by University of South Dakota, United States

This one page narrative gives a first hand perspective of the influence technology has on today’s youth. The audience can scroll or click through different scenes which portray different social situations. Parallax scroll effects and animated graphics entertain the users while providing educational information.

SUE by University of South Dakota, United States

SUE by University of South Dakota, United States

SUE by University of South Dakota, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Company : Minamotion

Client : UNICEF

Project Title : Child Labour

Category : VIDEO | Nonprofit / Religious

Country : United States

Children of Labor is a stop-motion PSA geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam to match the cold, winter mood with added high contrast lighting.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

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2016 Vega Digital Awards Canopus Winner: Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

Company : Billy Blue College of Design

Project Title : Adaptation Pictures

Category : Online Video | Animation

Country : Australia

To play on the aspect of adaptation, which is the main theme of the production company, I visualised it by having a shape morph into different primitives to progress through a path of obstacles.

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

As the logo consists of two triangles, one leaned against the other, I baked this into the animation by ending the piece with the shape morphing into a pyramid and merging with another.

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

Company : Creative Click Media

Client : I Am Organic

Project Title : I AM Organic

Category : WEBSITE | Consumer

Country : United States

I AM Organic by Creative Click Media, United States

I AM Organic offers a naturally luxurious line of skin care products. Not only will they make your skin it’s beautiful best, they provide you with peace of mind, knowing that you are not putting anything synthetic or unnatural on your skin. They feel good going on. Infused with a variety of different natural scents, I AM Organic products can relax and calm while caring for your skin. Your favorite scents can often invigorate, energize or take you to a place of serenity. You will feel good from the inside out.

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

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2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Copenhell by TBM, Denmark

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Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark’s greatest rock and metal festival, which has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell by TBM, Denmark

In the opening scene “The Scavenger” is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

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Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Vega Jaguar 01

Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Vega Jaguar 02

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Vega Jaguar 04

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

Muse Panthella Mini 01

Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

Muse Panthella Mini 05

The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

Muse Panthella Mini 03

In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Muse Panthella Mini 02

Muse Panthella Mini 04

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

Muse Beaufort Bar 01

Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

Muse Beaufort Bar 00

Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

Muse Beaufort Bar 02

The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Muse Beaufort Bar 03

Availability: Exclusively at the Beaufort Bar in London

Muse Beaufort Bar 04

Muse Beaufort Bar 05

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

Vega Melbourne University 04

Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

Vega Melbourne University 01

A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

Vega Melbourne University 02

Vega Melbourne University 03

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: League of Legends by Jumbla, Australia

Company : Jumbla

Project Title : League of Legends

Client: Riot Games

Category : Video

Country : Australia

An amazing piece of work in collaboration with the Riot Games team for the character reveal of League of Legends character Ivern.

Muse League of Legends 01

Muse League of Legends 02Muse League of Legends 02

Muse League of Legends 04

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