Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Company : Drezier Communications

Client : Drezier Communications

Project Title : Still the Planet matters

Category : MARKETING BRANDING & DESIGN | Business Card

Country : Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Drezier Communications was founded in 2005. Ever since founding, we have been always engaging in fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in our storage.

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As in all design business, though designers create, we also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way. After a decade, Drezier Communications determined to update our vision and thus revamp our own brand image accordingly: “We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain”. All in all, we would like to fabricate our image through a distinctive name card in the first place. Inevitably, a proclamatory business card speaks by itself.

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Drezier Communications decided to make our own business card in a do-it-yourself approach with our original tagline suffixing “Still the Planet matters”. First of all, decent fabric stocks and wet-proofs was selected. Details were silk-screen printed on chosen fragments.

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Finally, parts were sewn together. To personalize, designers could choose to use from our collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards. Drezier Communications revamped our own brand image through a proclamatory DIY business card which speaks “tailor brands dressier; still the Planet matters” in an intellectual tone yet a chic manner.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Credits

Creative Director : So, Tat Fai

Designer : So, Tat Fai

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Votec – Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

Company : Friends & Fellows

Client: Votec

Project Title : Votec – Worth It

Category : VIDEO | Sports

Country : Germany

We produced a film for the launch of the new gravel bike model (VRX) by german bike manufacturer “Votec”.

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

The film focusses on the passion behind the sport, pushing yourself to the limit and the capabilities of the gravel bike to both manage road- and gravel demands.

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2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

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2016 Vega Digital Awards Canopus Winner: Minique by International Technological University, United States

Minique by International Technological University, United States

School : International Technological University

Project Title : Minique

Category : Digital Marketing | Branding / CI

Country : United States

Minique by International Technological University, United States

Minique helps make life easier for all ladies on the go. Travel light with the mini monthly beauty set that fits almost any bag. Personalized from a variety of beauty brands delivered right to your door each month.

Minique by International Technological University, United States

Minique by International Technological University, United States

Minique by International Technological University, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

Company : Creative Click Media

Client : I Am Organic

Project Title : I AM Organic

Category : WEBSITE | Consumer

Country : United States

I AM Organic by Creative Click Media, United States

I AM Organic offers a naturally luxurious line of skin care products. Not only will they make your skin it’s beautiful best, they provide you with peace of mind, knowing that you are not putting anything synthetic or unnatural on your skin. They feel good going on. Infused with a variety of different natural scents, I AM Organic products can relax and calm while caring for your skin. Your favorite scents can often invigorate, energize or take you to a place of serenity. You will feel good from the inside out.

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Company : Academy of Art University

Client : Minorities Kitchen

Project Title : Minorities Kitchen

Category : STUDENT SUBMISSIONS | Student Branding Campaign

Country : United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen is a concept restaurant will open in New York as a modern fusion cuisine restaurant hidden within Williamburg Brooklyn. Cultural influence of Chinese Han culture and other 55 ethnic groups. Minorities Kitchen’s menu authentically uplifts its inspirations while offering guests the additional delight of family-style dining – food comes continuously throughout the meal and is placed at the center of table for all to share. With every new dishes, diners to the ideal market stall in Guangxi or Sichuan.

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

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2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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2016 Vega Digital Awards Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University, United States

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School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United State

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

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Creative Pick: 2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

Company : 5s8 studio

Client: Mika Premium Gift Shop Sdn. Bhd

Project Title : Malaysian Festive Packaging Collection

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Malaysia

Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the year Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”, as the hometown to many Malays in Malaysia. Box is main made up of two parts; the outer package casing and the inner container box. The foldable and boxy package casing intends to demonstrate the scenic view of the festival, with strings attached to the top of the box, enabling it to be carried Around and given as a gift.

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Quinta da Mariposa by M&A Creative Agency, Portugal

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

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Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

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Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

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2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Centauri Winner: KOBO AURA ONE – 3D Launch Video by Asterisk Media Group LTD., Canada

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Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

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Credits

Director: Peter Julian Lee
Art Director: Jeff Briant
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