Creative Pick: 2017 Muse Creative Awards Platinum Winner: Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Company : Academy of Art University

Client : Minorities Kitchen

Project Title : Minorities Kitchen

Category : STUDENT SUBMISSIONS | Student Branding Campaign

Country : United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen is a concept restaurant will open in New York as a modern fusion cuisine restaurant hidden within Williamburg Brooklyn. Cultural influence of Chinese Han culture and other 55 ethnic groups. Minorities Kitchen’s menu authentically uplifts its inspirations while offering guests the additional delight of family-style dining – food comes continuously throughout the meal and is placed at the center of table for all to share. With every new dishes, diners to the ideal market stall in Guangxi or Sichuan.

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

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2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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2016 Vega Digital Awards Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University, United States

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School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United State

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

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Creative Pick: 2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

Company : 5s8 studio

Client: Mika Premium Gift Shop Sdn. Bhd

Project Title : Malaysian Festive Packaging Collection

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Malaysia

Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the year Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”, as the hometown to many Malays in Malaysia. Box is main made up of two parts; the outer package casing and the inner container box. The foldable and boxy package casing intends to demonstrate the scenic view of the festival, with strings attached to the top of the box, enabling it to be carried Around and given as a gift.

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Quinta da Mariposa by M&A Creative Agency, Portugal

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

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Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

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Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

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2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Centauri Winner: KOBO AURA ONE – 3D Launch Video by Asterisk Media Group LTD., Canada

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Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

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Credits

Director: Peter Julian Lee
Art Director: Jeff Briant
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Creative Pick: 2016 Muse Creative Awards Gold Winner: A Journey From Cuba To Myanmar by ACC, France

Company : ACC

Project Title : A Journey From Cuba To Myanmar

Category : People / Portrait

Country : France

A selection of portraits around the world.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Mandarina Studio Rebrand by Refinery 43, United States

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Muse Awards - Interior Design Rebranding

Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

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Muse Awards - Mandarina Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

Amanda Reid’s bold, eclectic style and daring use of color was not accurately portrayed in the studio’s previous, outdated visual identity, so it was time to hit the refresh button.

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Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition and duly relate to high-end clientele in need of a unique, personalized and inspiring new look.

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Meet the client :: Based in Boston, Massachusetts, with clients across the country, Mandarina Studio specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

Muse Awards - Interior Design Rebranding

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

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Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Through The Decades by twentyfourone // motion picture gmbh, Germany

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Company :  twentyfourone // motion picture gmbh

Project Title : Through The Decades

Category : Photography –  People / Portrait

Country : Germany

Photographs of one woman, by styling and look performed in different decades. Made by photographer Claudio Di Lucia.

Muse-Awards-Photography

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