Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

A Story on Erasing Discomfort with Courage

A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards

Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

A Short Clip on the Revolution of Nike Running Shoes

A product branding video by Tendril, Canada for Nike Lunar Epic Flyknit Reveal wins the Canopus Award at 2016 Vega Digital Awards.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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Kobo Aura One Product Launch Video Wins 2016 Vega Digital Awards

Dive into Adventure with Kobo 3D Launch Video

Kobo Aura One product launch video by Asterisk Media Group LTD. receives the Centauri Award at the 2016 Vega Digital Awards.

Kobo Aura One Product Launch Video Wins 2016 Vega Digital Awards

Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

Kobo Aura One Product Launch Video Wins 2016 Vega Digital Awards

Kobo Aura One Product Launch Video Wins 2016 Vega Digital Awards

Kobo Aura One Product Launch Video Wins 2016 Vega Digital Awards

Kobo Aura One Product Launch Video Wins 2016 Vega Digital Awards

Kobo Aura One Product Launch Video Wins 2016 Vega Digital Awards

Credits

Director: Peter Julian Lee

Art Director: Jeff Briant

 

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Portrait Photography by ACC Wins 2016 Muse Creative Awards

A Journey from Cuba to Myanmar portrait photography by ACC, France is a selection of portraits around the world. This project is a Gold Award recipient at the 2016 Muse Creative Awards. 

Company : ACC

Project Title : A Journey From Cuba To Myanmar

Category : People / Portrait

Country : France

The expression. The action. The colors. When all these elements come together, it forms into a distinctive image. All in all, each portrait in this collection withholds a unique story on its own.

Portrait Photography by ACC Wins 2016 Muse Creative Awards

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Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Bold New Look for a Bold New Client

Refinery 43 receives the Rebranding Awards in the 2016 Muse Creative Awards. They rebranded Mandarina Studio with a new logo, brand identity and website.

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

The studio’s previous, outdated visual identity did not portray Amanda Reid’s bold, eclectic style and daring use of color, so it was time to hit the refresh button.

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition. Their strategy duly helps the brand by relating it to high-end clientele in need of a unique, personalized and inspiring new look.

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

Meet the client :: Mandarina Studio is based in Boston, Massachusetts, with clients across the country. They specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

Rebranding Awards | Refinery 43 Wins 2016 Muse Creative Awards

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Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

Using Stamps to Tell a Story

Shakti Bhog Brand Film: Celebrating The Spirit Of Philately is a corporate image video by Passion Film. This video wins the Platinum Award in the 2016 Muse Creative Awards.

Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

Building on this historical and cultural legacy, Shakti Bhog’s story adopts the usage of Postage Stamps in this film. It tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

Watch Muse Award Winning Video.

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Photography- Portrait | Through The Decades Wins Muse Creative Awards

Beauty Transcends Decades in Photography- Portrait

Through the Decades by Motion Picture GMBH, Germany wins the 2016 Muse Creative Awards in the Photography- Portrait category. Check out the aesthetically beautiful pictures which received the Gold Award.

Photography- Portrait | Through The Decades Wins Muse Creative Awards

Company :  twentyfourone // motion picture gmbh

Project Title : Through The Decades

Category : Photography –  People / Portrait

Country : Germany

Through the Decades is a set of photographs of one woman whose style and look is performed in different decades. It is a beautiful collection by photographer Claudio Di Lucia.

Photography- Portrait | Through The Decades Wins Muse Creative Awards

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Magazine Design by Helium Creative Wins 2016 Muse Creative Awards

EDSA Design Matters Yearly Magazine | Gold Award

The magazine design by Helium Creative for EDSA Design Matters is a Gold Award recipient in the 2016 Muse Creative Awards.

Magazine Design by Helium Creative Wins 2016 Muse Creative Awards

Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

Magazine Design by Helium Creative Wins 2016 Muse Creative Awards

EDSA is one of the leading global landscape architecture firms. Helium Creative is proud to design their yearly magazine, Design Matters as well as other marketing collateral. For the 2015 issue of Design Matters, they made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional. At the same time, they let their creative muscles to flex from cover to cover.

Magazine Design by Helium Creative Wins 2016 Muse Creative Awards

Magazine Design by Helium Creative Wins 2016 Muse Creative Awards

Magazine Design by Helium Creative Wins 2016 Muse Creative Awards

Muse-Awards-helium-creative

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Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

The Human Rights Zoetrope

A human rights video by Sophia Kyriacou, United Kingdom is a Gold Winner in the 2016 Muse Creative Awards.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Noon Visual Creatives commissions Sophia Kyriacou to design a television programme brand on the various aspects of human rights, simply called, Human Rights. To express the various aspects of human rights Sophia Kyriacou turns the concept of the Zoetrope. The Greek word, Zoe, means life and tropos. Literally translating to the “wheel of life”, the video portrays this scenario with a Ying and Yang approach.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Zoetrope establishes with water; without it, there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope. In contrast of this scene, there is a young girl oblivious, happily playing with a spinning top.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories. Besides, it have to be able to deliver both English and Arabic end frame typographical versions with identical visuals.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Watch the winning video here.

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Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Simple, Modern & Stylish Corporate Identity Book Guide

Menguin Brand Bible wins the corporate identity awards category in the 2016 Muse Creative Awards. A Gold Winner recipient, the book is a compilation of Menguin’s brand guidelines.

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related. It is the foundation for building trust with our customers, investors and internally.

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

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Nike Campaign | Air Max 2017 “Go Lighter, Go Longer”

The 2017 Nike Campaign “Go Lighter, Go Longer” for Air Max by D & AD aim was to create a campaign with the maximum visual impact. A campaign that leaves you breathless. One that makes you look twice.

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Go Lighter, Go Longer.

The concept behind go lighter, go longer is in fact a metaphorical exploration of air and the negative space it occupies.

A series of visual metaphors portrays the Air Max 2017’s ultralight support and maximum comfort. The scenarios are in fact inspirations from everyday run encounters.

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

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Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Backpacks.com corporate identity campaign by Helium Creative, United States is a Platinum Winner in the 2016 Muse Creative Awards.

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch. At the same time, they designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success. The e-commerce website will launch in the spring of 2016 with hundreds of backpacks for sale.

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

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Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

Gold Award Recipient | Visit Sarasota, Chicago Train Takeover

Visit Sarasota, Chicago Train Takeover, a train advertising by ChappellRoberts wins the 2016 Gold Muse Creative Awards.

Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

Company : ChappellRoberts

Project Title : Visit Sarasota, Chicago Train Takeover

Category : Transit / Airport / Kiosk

Country : United States

Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

We wanted to bring a little batch of Florida sunshine to the Chicago commuters during the throes of winter, in hopes it got them thinking about their next vacation and keep Sarasota in their minds.

Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

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Muse Creative Awards | The Play Revolution Business Logo Design

Meccano-Inspired Logo by Julius Cruickshank

The Play Revolution business logo design by Julius Cruickshank, Australia is a 2016 Muse Creative Awards Platinum Winner.

Muse Creative Awards | The Play Revolution Business Logo Design

Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

Muse Creative Awards | The Play Revolution Business Logo Design

Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team. They are trained to go into any workplace that is suffering from disconnection and staff friction. It is their responsibility to help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

Muse Creative Awards | The Play Revolution Business Logo Design

The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

Muse Creative Awards | The Play Revolution Business Logo Design

Muse Creative Awards | The Play Revolution Business Logo Design

Muse Creative Awards | The Play Revolution Business Logo Design

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Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Where Elegance Meets Casual Island Living

Helium Creative corporate branding strategy for Bijou Bay Harbor identity campaign is a Platinum Winner in the 2016 Muse Creative Awards.

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Company : Helium Creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

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