2016 Vega Digital Awards Canopus Winner: Musician Mind-Reading by Twomanycreatives, United Kingdom

Musician Mind-Reading by Twomanycreatives, United Kingdom

Company : Twomanycreatives

Project Title : Musician Mind-Reading

Client : Ligeti Quartet

Category : Online Video | Innovative / Experimental

Country : United Kingdom

What goes through the mind of a musician? With no budget, no agency support but plenty of ideas, we made it our mission to find out.

Musician Mind-Reading by Twomanycreatives, United Kingdom

Musician Mind-Reading by Twomanycreatives, United Kingdom

First, we invited the Ligeti Quartet to a special recording session. Each musician was fitted with a mindwave headset. Then, we converted their brainwaves into CVS data, that we used to visualise their thought patterns as they played.

Musician Mind-Reading by Twomanycreatives, United Kingdom

Musician Mind-Reading by Twomanycreatives, United Kingdom

Credits

Creative, Copywriter : Alessandro Miasi

Creative, Art Director : Andrea Foresi

 

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2016 Vega Digital Awards Canopus Winner: Hexagon Safety and Infrastructure by Deep Sky, United States

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Company: Deep Sky

Project Title: Hexagon Safety and Infrastructure

Client: Etage inc.

Category: Online Video | Visual Effects / Motion Graphics

Country: United States

Deep Sky collaborated with Etage Creative to produce an animated corporate video for Hexagon Safety and Infrastructure.

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The challenge was taking ideas that were very complex and distilling them into simplified visuals that elegantly flowed with a poetic script.

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We used basic shapes as a theme to reflect the Hexagon mission of shaping smart change.

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Credits

Writer : Chris Fitzgerald
Creative Director : Jared Hobbs
Animator : Milan Erceg
Animator : Nolan Lorch
Composer : Darren Goldberg
Voice Over : Ulf Bjorklund

 

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2016 Vega Digital Awards Canopus Winner: Jim Beam Devil’s Cut – Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : Jim Beam Devil’s Cut – Alaska

Client: Jim Beam

Category : Online Video | Editing

Country : United States

For one of its most epic campaigns of the year, EVO worked with Jim Beam to create bold and memorable content for the Devil’s Cut brand. Three fans were given a once in a lifetime adventure in Alaska, New York City and Maui.

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

EVO’s task was to capture the thrills and excitement of each experience and produce three 30″ spots as well as 15″ versions for social media roll out.

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

Jim Beam Devil's Cut - Alaska by EVO FILMS USA, United States

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2016 Vega Digital Awards Canopus Winner: Game Of Thrones – Sword Experience by Red Paper Heart, United States

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

Company : Red Paper Heart

Client : Civic / HBO

Project Title : Game Of Thrones – Sword Experience

Category : Digital Marketing | Innovative / Experimental

Country : United States

Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection.

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

They then swing a replica of Arya’s training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

They then swing a replica of Arya's training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

2016 Vega Digital Awards Canopus Winner: Game Of Thrones - Sword Experience by Red Paper Heart, United States

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2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

Company : DynamiX

Project Title : Media Brokers

Client : Media Brokers

Category : Website | Self Promotion

Country : United States

2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

We are Media Brokers International (MBI), a full-service media planning and buying company. Now in our 25th year, we have an unmatched knowledge of the media landscape. And every day, we put that insight to work for you. Let us show you how.

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2016 Vega Digital Awards Canopus Winner: Media Brokers by DynamiX, United States

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2016 Vega Digital Awards Canopus Winner: Minique by International Technological University, United States

Minique by International Technological University, United States

School : International Technological University

Project Title : Minique

Category : Digital Marketing | Branding / CI

Country : United States

Minique by International Technological University, United States

Minique helps make life easier for all ladies on the go. Travel light with the mini monthly beauty set that fits almost any bag. Personalized from a variety of beauty brands delivered right to your door each month.

Minique by International Technological University, United States

Minique by International Technological University, United States

Minique by International Technological University, United States

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2016 Vega Digital Awards Canopus Winner: Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

Company : Billy Blue College of Design

Project Title : Adaptation Pictures

Category : Online Video | Animation

Country : Australia

To play on the aspect of adaptation, which is the main theme of the production company, I visualised it by having a shape morph into different primitives to progress through a path of obstacles.

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

As the logo consists of two triangles, one leaned against the other, I baked this into the animation by ending the piece with the shape morphing into a pyramid and merging with another.

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

Adaptation Pictures by Billy Blue College of Design, Australia

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2016 Vega Digital Awards Canopus Winner: The Boat by PEDRO PACHECO photography, Portugal

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Company : PEDRO PACHECO photography

Project Title : The Boat

Category : Online Video | Videography / Cinematography

Country : Portugal

Film: PAULO GOMES and PEDRO PACHECO | Starring: RICARDO PAZ | Music: “this place was a shelter” by OLAFUR ARNALDS

t by PEDRO PACHECO photography, Portugal

t by PEDRO PACHECO photography, Portugal

t by PEDRO PACHECO photography, Portugal

t by PEDRO PACHECO photography, Portugal

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2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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2016 Vega Digital Awards Canopus Winner: Negative Mass – Main Titles by Billy Blue College of Design, Australia

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Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space. Class Brief: The project brief for class was very open, and basically said to conceptualize and produce a title sequence, TVC, or music video.

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

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Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

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A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

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2016 Vega Digital Awards Canopus Winner: Alice Through The Looking Glass “Wonder Mirror” by Part IV, United States

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Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

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‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And create a cool shareable takeaway from the experience.’

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‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

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‘We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects for a true first-to-market experience, and a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

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2016 Vega Digital Awards Canopus Winner: La Mer Part 2 by Psyop, United States

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Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

Lamer Muse Awards

“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

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Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

Lamer Muse Awards

Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

Lamer Muse Awards

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2016 Vega Digital Awards Canopus Winner: Wynyard Quarter Smart by Method, New Zealand

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Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

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Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

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Credits

Creative Director : Eugene Eastlake

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2016 Vega Digital Awards Canopus Winner: Creations Namale by Phoenix The Creative Studio, Canada

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Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

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Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

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