Creative Pick: 2016 Muse Creative Awards Gold Winner: Mandarina Studio Rebrand by Refinery 43, United States

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

Muse Awards - Interior Design Rebranding

Muse Awards - Mandarina Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

Amanda Reid’s bold, eclectic style and daring use of color was not accurately portrayed in the studio’s previous, outdated visual identity, so it was time to hit the refresh button.

Muse Awards - Interior Design Rebranding

Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition and duly relate to high-end clientele in need of a unique, personalized and inspiring new look.

Muse Awards - Interior Design Rebranding

Meet the client :: Based in Boston, Massachusetts, with clients across the country, Mandarina Studio specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

Muse Awards - Interior Design Rebranding

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

Muse-Awards-Passion-Film

Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

Watch Muse Award Winning Video.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: EDSA Design Matters by helium creative, United States

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Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

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EDSA is one of the leading global landscape architecture firms and we are proud to design their yearly magazine, Design Matters, along with some of their other marketing collateral. For the 2015 issue of Design Matters, we made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional, while also allowing our creative muscles to flex from cover to cover.

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Muse-Awards-EDSA-helium

Muse-Awards-EDSA-helium

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Menguin Brand Bible by Menguin Tuxedos, United States

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Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related.

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Muse-Awards-Menguin

Muse-Awards-Menguin

Muse-Awards-Menguin

Muse-Awards-Menguin

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Creative Pick: Nike ~ Air Max 2017

Nike-Air-Max

Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

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Nike-Air

Nike-Air

See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

Continue reading “Creative Pick: Nike ~ Air Max 2017” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Muse-Awards-Brand-Identity

Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States” »

Creative Pick: 2016 Muse Creative Awards Gold Winner: Visit Sarasota, Chicago Train Takeover by ChappellRoberts, United States

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Company : ChappellRoberts

Project Title : Visit Sarasota, Chicago Train Takeover

Category : Transit / Airport / Kiosk

Country : United States

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We wanted to bring a little batch of Florida sunshine to the Chicago commuters during the throes of winter, in hopes it got them thinking about their next vacation and keep Sarasota in their minds.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia

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Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

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Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

Muse-Awards-Logo-Design

The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

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Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.

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Company : helium creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

Muse-Awards-Bijou-Brand-Identity-Campaign

Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

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Muse-Awards-Bijou-Brand-Identity-Campaign

Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.” »

5 reasons why entering awards is good for business

Why-Muse-Awards

It’s not just the winning that counts!

No matter what the size of your business you can enter a creative award. There are a huge variety of awards around from local to national.You can find out about awards through your local chamber of commerce, local and business press or simply searching the internet for relevant awards.

Deciding what awards to enter could be challenging but it’s important to weigh up the time and effort it would take to enter against the potential gains.

However it’s not just the winning that counts!

With resources often stretched putting yourself forward for creative awards is not always the top of the agenda. Here are five reasons why simply entering an award could be good for your business.

 

  1. FREE MARKETING
    Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email and sales material. Awards celebrate hard work and success and are great PR opportunities. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels and breaking into new markets.
  2. BENCHMARKING
    The application process for entering a business award can often force you to look at your business from a different perspective and compare yourself to your competitors. You’ll need to make sure that you stand out from the competition whether that’s through innovation, diversity, growth, customer service, investment in people and strategic thinking. This will help you think about ways you could be doing things better and identify areas for improvement and is one of the ways your business could benefit that could be more valuable than the prize itself.
  3. INCREASED CREDIBILITY
    A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It can also help with relationships with suppliers. It’s a great way of differentiating your company from competitors and will send out positive signals to customers.
  4. ATTRACT TALENT
    Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees are focused on what’s great about the company they work for and can feel proud to be a part of it. This can be maximised by making sure staff feel they get the recognition they deserve by holding a staff meeting to celebrate your victory. Staff could be invited to a glitzy awards ceremony or dinner which can yield networking opportunities as well as being a great night out.
  5. EMPLOYEE MOTIVATION
    Business awards validate your hiring stature among new recruits. By pitching yourself as the best you can attract the talent you need to push your business forward. Increased employee morale will also help attract and retain new recruits.

Honor Your Creative Works Today

Muse-Awards-Statuette

 

Muse Creative Awards celebrate the year’s very best, most effective, as well as the most innovative and creative marketing campaigns around the world.

From the professional to the personal, if you are creating the best experiences, services or creative content on your artwork, this is the place for your work to distinguish itself among the leaders in the world.

See Muse Awards Categories & Enter Today!

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India

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Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

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Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading “Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India” »

Creative Pick: 2016 Muse Creative Awards Gold Winner: Winter Campaign 2015 – Get High With Your Clients by Kapow, United States

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Company : Kapow

Project Title : Winter Campaign 2015 – Get High With Your Clients

Category : Outdoor Campaign

Country : United States

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Kapow is an online marketplace that connects companies with venues to book unique client events online. The campaign was inspired by our tagline, “Love Your Clients” and was designed to pair stunning lifestyle images with venue-specific, cheeky copy. The campaign features seven venues, each with a headline highlighting the unique aspects of the venue’s event. Headlines are all listed below.

Gaming event at Headquarters Beercade: “Score With Your Clients”, Oyster and champagne tasting event at Pearl Tavern: “Shuck With Your Clients”, Cocktail event at Virgin Hotels Chicago: “Get Dirty With Your Clients”, Beer tasting event at Beermiscuous: “Tap Your Clients”, Pizza-tossing event at Bar Toma: “Get Sauced With Your Clients”, Rooftop dinner event at Sixteen at Trump Tower: “Get High With Your Clients”, Table tennis event at Killerspin: “Stroke Your Clients”

Continue reading “Creative Pick: 2016 Muse Creative Awards Gold Winner: Winter Campaign 2015 – Get High With Your Clients by Kapow, United States” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Holiday Gift Guide by elGrafiko, Canada

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Company : elGrafiko

Project Title : Holiday Gift Guide

Category : Advertising Campaign

Country : Canada

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The Roots Canada Gift Guide: the international company published a comprehensive Holiday Gift Guide in association with the Travel & Tourism board of Alberta. With a national circulation three times the size of every major publication in the country, the Gift Guide was a team effort that showcased The Roots Canada Holiday Collection in the wilderness of Banff National Park.

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