Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

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Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

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The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

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In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

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Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

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The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

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Availability: Exclusively at the Beaufort Bar in London

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: League of Legends by Jumbla, Australia

Company : Jumbla

Project Title : League of Legends

Client: Riot Games

Category : Video

Country : Australia

An amazing piece of work in collaboration with the Riot Games team for the character reveal of League of Legends character Ivern.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Quinta da Mariposa by M&A Creative Agency, Portugal

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

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Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

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Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

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2016 Vega Digital Awards Canopus Winner: Creations Namale by Phoenix The Creative Studio, Canada

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Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

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Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Centauri Winner: KOBO AURA ONE – 3D Launch Video by Asterisk Media Group LTD., Canada

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Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

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Credits

Director: Peter Julian Lee
Art Director: Jeff Briant
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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Silence by twentyfourone // motion picture gmbh, Germany

Company : twentyfourone // motion picture gmbh

Project Title : Silence

Category : People / Portrait

Country : Germany

Photographer Claudio Di Lucia shows YouTuber in a completely different way: SILENT. Every picture another impression, another style, another look.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: A Journey From Cuba To Myanmar by ACC, France

Company : ACC

Project Title : A Journey From Cuba To Myanmar

Category : People / Portrait

Country : France

A selection of portraits around the world.

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2016 Vega Digital Awards Centauri Winner: Talking to Kids About Cancer by Scarlett Street Creative Agency, Canada

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Company : Scarlett Street Creative Agency

Project Title : Talking To Kids About Cancer

Category : Writing / Story

Country : Canada

The MISSION: Recovery series aims to provide support for speaking to children about breast cancer, and ultimately help kids cope. This video helps kids conceptualize what cancer is and what it does in the body.

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2016 Vega Digital Awards Canopus Winner: Sheep View by Sansir and Liquidminds, Faroe Islands

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Company : Sansir and Liquidminds

Project Title : Sheep View

Category : Digital Marketing

Country : Faroe Islands

Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

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Vega Awards - Google Sheep View

Vega Awards - Google Sheep View

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Falling Paris by DDiArte, Portugal

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Company : DDiArte

Project Title : Falling Paris

Category : Digital Enhance

Country : Portugal

This image is 180m2 and was made for a restaurant celing that is a French palace in centre Lisbon. It is about the French revolution, Marie Antoinette.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Star Wars Flat Design Characters by Filipe de Carvalho, Portugal

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Company : Filipe de Carvalho

Project Title :  Star Wars Flat Design Characters

Category : Infographic / Icon / Pattern

Country : Portugal

In 2014, “May The Flat Be With You” was published, a flat design personal project depicting 12 classic Star Wars characters. In 2015, I was asked by Vanity Fair to develop some of the new characters from Disney’s next blockbuster “Star Wars: The Force Awakens”. The idea was to use some of the classic characters illustrated previously, & mix them with some new ones using the same flat design visual style.

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The idea behind these illustrations is to strip down the characters to their most basic details, giving them a minimalistic look. Long shadows, strong contrasting colours & simple structuring lines helped the project maintain its clean visual style, while illustrating the characters in a very recognizable way.

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Muse Awards - Star Wars Flat Character Design

Star Wars Flat Character Design

Star Wars Flat Character Design

Muse Awards - Star Wars Flat Character Design

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

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Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

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