Muse Creative Awards | Social Media Campaign by PS Communication

Discover Scandinavian’s Nature

#inspiredbyscandinavia social media campaign by PS Communication, Denmark is a Platinum Winner in the 2017 Muse Creative Awards.

Company : PS Communication

Client : Gorenje Nordic Group A/S (Brand: ASKO)

Project Title : #inspiredbyscandinavia

Category : Social Media | Social Media Campaign

Country : Denmark

The Concept

ASKO was facing a challenge of limited brand awareness in Scandinavia. As such, a new campaign should increase the consumer awareness of ASKO and position it as a premium Nordic brand. As a contrast to a conservative white goods sector, PS Communication created a branding campaign called #inspiredbyscandinavia. Instead of the usual focus on the product that is normal in the sector, the products are toned down, directing focus instead on the Scandinavian countryside as the inspiration for ASKO’s product design.

The Execution

Ads were placed in home and lifestyle magazines across the Nordics. The feature headlines referenced aspects of nature that consumers would recognize in the exclusive qualities, features, and design of ASKO products: Stones are forever. Skies are limitless. Trees are life. The ads encouraged consumers to visit the ASKO website, which had been transformed into an inspiring online magazine focusing on Scandinavian lifestyle, nature, and culture.

A core element of the campaign was an Instagram competition. The competition encouraged everyone to share photos of the many beautiful and hidden natural resorts of Scandinavia. Everyone using the hashtag #inspiredbyscandinavia would automatically participate in the contest to have their photo be part of the next ASKO campaign. A jury of professional Scandinavian photographers, select a winner from each country. The competition revealed just how much Scandinavians love nature. More than 8,000 people participated, and within a few weeks, the hashtag went viral. The hashtag has reached 3.400.000 people, and the number is still rising!

The Outcome

During the campaign period, the website traffic increased by 93 % in all four countries. And, most importantly, ASKO managed to differentiate itself from the competitors. Sales improved by 7 % during the first half of 2016. Besides, ASKO’s Nordic market share has increased by no less than 10 %. A different kind of campaign and an unstoppable hashtag became the starting point of a new era for ASKO – with the philosophy, values, and inspirational qualities of the brand as the focal point.

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Muse Creative Awards | How on Earth Commercial Video by Studio River

Platinum Award Recipient

How on Earth is a commercial video by Studio River, France. This film receives the Platinum Award in the 2017 Muse Creative Awards.

Muse Creative Awards | How on Earth Commercial Video by Studio River

Company : Studio River

Client : Triforce

Project Title : How on Earth

Category : VIDEO | Motion Graphics

Country : France

Triforce is a company that offers innovative solutions oriented around energy transition and ecological issues. As part of its development it has entrusted us with the production of an original film to promote its commercial offers to its collaborators. Given genuine carte blanche, we opted for a grandiloquent tone and plenty of off-beat humor. A big thanks to the Triforce team that gave us absolute freedom to create and interpret their needs. We had a blast and we hope you will enjoy it!

Muse Creative Awards | How on Earth Commercial Video by Studio River

How on Earth by Studio River, France

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Facebook Marketing Video by Clim Wins 2017 Muse Creative Awards

Promoting New Features with How-to Video

Facebook marketing video by Clim is a Platinum Winner in the 2017 Muse Creative Awards.

Facebook Marketing Video by Clim Wins 2017 Muse Creative Awards

Company : Clim

Client : Facebook at Work

Project Title : Facebook at Work

Category : VIDEO | Marketing Product & Services

Country : United Kingdom

Facebook needed a how-to video to promote the brand’s newest extension, Facebook at Work. This how-to explains the services and possibilities of the new collaborative and professional platform. The 60 second spot mixes live/action for 3D, with various at work backgrounds.

Facebook at Work by Clim, United Kingdom

Facebook at Work by Clim, United Kingdom

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Blandy’s Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

A Whole-New Premium Packaging

Blandy’s wine packaging design rebranding by Omdesign is a Platinum Winner recipient in the 2017 Muse Creative Awards. With a history of over two centuries, Blandy is a world leader in the production of the more superior categories of Madeira wine.

 Blandy's Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

Company : Omdesign

Client : Blandy’s

Project Title : Rebranding Blandy’s

Category : MARKETING BRANDING & DESIGN | Packaging Series / Campaign

Country : Portugal

 Blandy's Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

Recently, Omdesign restyles and renews the identity of the whole Blandy’s range. The new look of Blandy aims to reinforce its positioning and the premium nature of the brand and its wines. Thus, the new design is more up-to-date with a differentiating identity. No to mention, the design is an inspiration of the strong tradition of the company. One that has been run by seven generations.

Blandy adapts a new image into their entire range. Additional features include the family crest, which reinforces the establishment date of the company. This includes the symbol of casks which is a reference to the aging of Blandy’s wines in oak casks. Oak aging, an ancient technique still used today in the production of these unique nectars are known worldwide.

 Blandy's Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

The Portuguese advertising agency also developed new premium packaging for the more superior categories, in oak and cardboard. All of the colours and materials associates with Madeira wine. The Frasqueira packaging has a new logo. Besides, heat engraving forms the Blandy family crest on top of the wooden box. Inside, there is a certificate of quality and origin of these wines, as well as a brochure.

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2017 Muse Creative Awards | St. Marien-Krankenhaus Corporate Design

Healthcare Corporate Branding by Arndtteunissen

St. Marien-Krankenhaus corporate design by arndtteunissen GmbH, Germany is a Platinum Winner in the 2017 Muse Creative Awards. The St. Marien-Krankenhaus GmbH is a regional healthcare company in the German city of Ratingen.

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

Company : arndtteunissen GmbH

Client : St. Marien-Krankenhaus GmbH

Project Title : St. Marien-Krankenhaus Corporate Design

Category : MARKETING BRANDING & DESIGN | Corporate Identity

Country : Germany

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

The Concept

In addition to the primary and secondary care hospital, the GmbH (limited liability company) also provides comprehensive inpatient care for the elderly in its retirement home and center. The company’s offering of services also includes outpatient facilities in the associated health clinic. The company requires a clear brand architecture to transparently communicate its structures – both internally and to the outside – that have grown over time. Its appearance should therefore also convey a positive feeling to the often anxious patients, visitors or residents, as well as to radiate warmth and confidence. All of St. Marien-Krankenhaus GmbH’s institutions represent a place of assistance and provide a sense of security – they are places of refuge. In this context, the “Haus” (hospital and home) represents all these descriptions. Consequently, it becomes the central concept in the wording.

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

The institutes have the brand names “Sankt Marien Krankenhaus” [St. Mary Hospital], “Sankt Marien Seniorenhaus” [St. Mary Senior Citizen Home] and “Sankt Marien Ärztehaus” [St. Mary Health Clinic]. On the other hand, GmbH (limited liability company) is the umbrella brand parent superordinate to the sub-brands. The appearance is based on a soft, round form language. Such elements extend across the entire design from the company typeface and the icon all the way to the rounded corners in its printed media. The usage of a friendly palette of colors itself helps to communicate the brand’s warmth. The umbrella brand has a warm gray palette. A separate color palette in yellow, apricot and blue is assigned to each of the sub-brands. All these features ultimately contribute to the sympathetic character of the brand. Not to mention, it ensures a high degree of recognition in the competitive field.

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Self Portraits | Mickey Strider Photography Wins Muse Creative Awards

Final Repose: Self-Portraits by Mickey Strider Photography, United States is a Platinum Winner in the 2017 Muse Creative Awards.

Self Portraits | Mickey Strider Photography Wins Muse Creative Awards

Company : Mickey Strider Photography

Client: Self

Project Title : Final Repose: Self-Portraits

Category : PHOTOGRAPHY (5 Photos) | People / Portrait

Country : United States

Artist Statement:

I have always believed that one day I would end my life. It wasn’t a romantic notion or to prove a point. It was just a reality set aside for another, more appropriate time. As someone who has battled depression for most of their life, many times years have passed by without the feeling of knowing what it felt like to truly be happy. Like so many who struggle with this, I have relied on a sense of humor, dark for sure, to keep those near me both entertained and none the wiser of my own brain chemistry’s plot to do me in. This dark humor led me to think about all of the ways in which my life might come to an end. It didn’t matter if it was by my own hand, by someone else’s, or some other accidental occurrence.

I realized it kind of amused me. Thus, I let my mind indulge them all. I found myself wondering what kind of scene someone might stumble upon, what my final image might be. The artist in me finally decided to start depicting these scenarios as self-portraits. Some are considered for a while and some come to me very quickly. Others are driven by location and some are not. Some images are pretty clear what has occurred. For the others, I leave up to the viewer’s interpretation.

Not all are suicides, but they all show me in my state of final repose. The project has helped me to keep some of my darker thoughts of death at bay. It almost become a game. Viewing these for me is seeing myself as an outsider at their final moment. That has given the internal thoughts of my demise a context and reality that I didn’t possess previously. The only thing I don\’t know is what exactly I have planned for me next.

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Interactive Brand Experience by Omdesign Wins Muse Creative Awards

Unique & Unforgettable Beer Experience

Super Bock House of Beer interactive brand experience by Omdesign, Portugal is a Platinum Winner in the 2017 Muse Creative Awards.

Muse Creative Awards | Super Bock House of Beer Interactive Brand Experience

Company : Omdesign

Client : Super Bock House of Beer (Unicer)

Project Title : Super Bock House of Beer

Category : STRATEGIC PROGRAMS (New) | Interactive Brand Experience

Country : Portugal

Muse Creative Awards | Super Bock House of Beer Interactive Brand Experience

Brimming with tradition and authenticity, Super Bock House of Beer is a new visitors centre and a tourist attraction in the city of Porto. It is located in Unicer’s Production Plant, the largest Portuguese company producing beverages, which belongs to the Carlsberg company. This space is an authentic and fully operational ‘living house’. Here, you can watch the entire beer brewing process, learn about the raw materials used to make beer. One can also observe important moments, stories and curiosities of the Super Bock brand.

Muse Creative Awards | Super Bock House of Beer Interactive Brand Experience

All contents and spaces of this dynamic and interactive place have solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock. Aimed at drawing the consumers closer to the brand, the involvement with visitors is a constant feature. It offers a unique and unforgettable experience, through visits to various rooms with films.  Additionally, there is the on-going interactivite static and dynamic contents. All of those contents address the history of the company, people and the brand, passing on to the current production line of this emblematic beer.

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Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

Bold, Bright & Intriguing

Biota Aquariums brand identity design by Helium Creative, United States wins the Platinum Award in the 2017 Muse Creative Awards

Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

Company : Helium Creative

Client : Biota Aquariums

Project Title : Biota Aquariums // Brand Identity

Category : Integrated Marketing | Company Branding

Country : United States

Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

Biota Aquariums is the only provider of a complete, sustainable saltwater aquarium ecosystem. The passionate startup company came to helium creative for full brand development prior to product launch to ensure they were putting their best foot forward in a highly competitive landscape. We were excited to work with a passionate company whose underlying purpose is to share a lifelong love + fascination with the ocean and marine life.

Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

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Human Biology Video | Echo Bridge Pictures Wins Vega Digital Awards

The Beauty of Biological Asymmetry

A human biology video, Why are human bodies asymmetrical? – Leo Q. Wan by Echo Bridge Pictures is the Centauri Winner in the 2016 Vega Digital Awards.

Human Biology Video | Echo Bridge Pictures Wins Vega Digital Awards

Company : Echo Bridge Pictures, LLC.

Client : Ted ED

Project Title : Why are human bodies asymmetrical? – Leo Q. Wan

Category : Online Video | Animation

Country : United States

Symmetry is everywhere in nature. And we usually associate it with beauty: a perfectly shaped leaf or a butterfly with intricate patterns mirrored on each wing. But it turns out that asymmetry is pretty important and more common than you might think. Leo Q. Wan takes us into the human body to show how biological asymmetry can be quite beautiful.

Human Biology Video | Echo Bridge Pictures Wins Vega Digital Awards

Human Biology Video | Echo Bridge Pictures Wins Vega Digital Awards

Human Biology Video | Echo Bridge Pictures Wins Vega Digital Awards

Human Biology Video | Echo Bridge Pictures Wins Vega Digital Awards

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Unibox Company Branding by Upp B2B Wins 2017 Muse Creative Awards

Platinum Winner: Redefining Brand Postioning

Unibox company branding by Upp B2B, United Kingdom wins the 2017 Muse Creative Awards in the integrated marketing category.

2017 Muse Creative Awards | Unibox Company Branding by Upp B2B

Company : Upp B2B

Client : Unibox

Project Title : Unibox

Category : INTEGRATED MARKETING | Company Branding

Country : United Kingdom

2017 Muse Creative Awards | Unibox Company Branding by Upp B2B

Upp B2B have grown. They used to be manufacturers of in-store retail display systems, frameworks, lighting and graphics. They are very good at this, but over time they have grown to be very good at the the concept and design element of this. Nevertheless,they don’t want to change who they are, though as Up B2B thinks that they have something special”. Over 3 months of market, business and customer research they unearthed that they do have something special, and that special something is helping creative agencies bring life and dynamism to their creative work.

2017 Muse Creative Awards | Unibox Company Branding by Upp B2B

Adding the third dimension to Unibox ideas, they redefined the brand positioning as a result of their insight. Unibox is now – the manufacturer with the agency brain’. This means they have a very new, very different audience. A renewed sense of purpose and a keen eye on the target. The rollout is ongoing. To date, they have redeveloped Unibox website, DM lookbooks, event stands, stationery, product catalogues, RFP and quoting documents, signage as well as hallmarking all of their physical, manufactured display systems.

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Muse Creative Awards | ‘Quinta do Vallado’ Book Design by Omdesign

A Book Rich in History

‘Quinta do Vallado’ book design by Omdesign is a Platinum Winner in the 2017 Muse Creative Awards.

Muse Creative Awards | 'Quinta do Vallado' Book Design by Omdesign

Company : Omdesign

Client : Quinta do Vallado

Project Title : Book ‘Quinta do Vallado’

Category : Publication | Book

Country : Portugal

Muse Creative Awards | 'Quinta do Vallado' Book Design by Omdesign

The book ‘Quinta do Vallado’ marks the three centuries of the history of one of the oldest and most famous estates in the Douro Valley: Quinta do Vallado. It is a representation of 300 years in the heart of the Douro. All design, layout and production are by a Portuguese advertising agency. The history of this centuries-old estate, which is known all over the world for the quality of its wines, is told in 224 pages.

Muse Creative Awards | 'Quinta do Vallado' Book Design by Omdesign

This easy-to-read book also contains emblematic pictures illustrating the past and the present and pointing the way to the future. The bilingual book, guarding and eternalising the 300 years of Quinta do Vallado, has an appealing design and extremely distinctive finishes. The material and textures used awaken the sensory side; nobody leafing through this book will remain in different.

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Web Awards | Inferno Website by Part IV Wins 2016 Vega Digital Awards

“Inferno”, a visually stunning website by Part IV is a Canopus Winner for the Web Awards category in the 2016 Vega Digital Awards.

Web Awards | Inferno Website by Part IV Wins 2016 Vega Digital Awards

Company : Part IV

Client : Sony Pictures

Project Title : “Inferno” Journey Through Hell

Category : Website | User Experience

Country : United States

Part IV’s Concept for Inferno

For the film “Inferno” we created a visually stunning website that sends users on a challenging puzzle chase through the Nine Circles of Hell. For a unique interface, we modeled our own 3D map of Dante’s Hell with custom atmospheric sound effects. The site was created in partnership with Dan Brown and Google, and features many of the Google platforms in the puzzle design.

Web Awards | Inferno Website by Part IV Wins 2016 Vega Digital Awards Web Awards | Inferno Website by Part IV Wins 2016 Vega Digital Awards

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Corporate Identity | Bachoo Design Studio Wins 2017 Muse Creative Awards

Branding & Corporate Identity of Bachoo Design Studio wins 2017 Muse Creative Awards

Corporate Identity | Bachoo Design Studio wins Muse Creative Awards

Company : Bachoo Design Studio

Client : Bachoo Design Studio

Project Title : Branding & Corporate Identity of Bachoo Design Studio

Category : MARKETING BRANDING & DESIGN

Country : Ukraine

Corporate Identity | Bachoo Design Studio wins Muse Creative Awards

About Bachoo Design Studio’s Corporate Identity

Bachoo Design Studio was born in between Europe and Asia, right at the point where East meets West. Our headquarter is in Ukraine. We work with clients all over the world and have been long searching for a universal way to communicate. Bachoo Design Studio found it through the eyes of people, via the uniting language of visual forms and dynamism of design inspired by technology.

Corporate Identity | Bachoo Design Studio wins Muse Creative Awards

RESEARCH

User and Strategy research

We do market analysis, collect references and perform competitor and industry research.
This allows us to understand the core user of the product, his desires and needs. This gives us an idea how to build a product appealing to him.

STRUCTURE

Design the experience

We design the experience in 3 gradual steps, each time increasing in detail, from pen and paper sketches to wireframes to high-definition, interactive prototypes.

All our projects undergo a manual UX testing (“Mom test”) for increased product usability.

DESIGN

Add flavor

We have handpicked top designers and visual experts from Ukraine and USA.
Our shared culture allows us to achieve universal and globally recognized visual results.

DEVELOPMENT

Bring it to life

After a brilliant idea comes flawless execution. Developers work at full potential along with the most powerful platforms: iOS, Android

Front-end technologies: Backbone React, Angular, Redux, jQuery and others.

AVAILABLE SERVICES
  • Branding and Identity
  • Desktop, web and mobile apps design
  • Web design
  • MVP design
  • Promotional and printed materials
  • Motion Design
  • Custom design solutions
  • Development (Web, iOS, Android)

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Waterloo Vintage 1815 – Packaging Design Wins 2017 Muse Creative Awards

2017 Muse Creative Awards Platinum Winner, Porto Ferreira – Waterloo Vintage 1815’ Packaging Design by Omdesign, Portugal.

Omdesign, a Portuguese advertising agency, creates and produces all of the packaging for the famous “Waterloo Vintage”. Waterloo Vintage has around two centuries of history in the Porto Ferreira cellars in Vila Nova de Gaia.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Company : Omdesign

Client : Porto Ferreira (Sogrape Vinhos)

Project Title : Porto Ferreira ‘Luxury of Time – Waterloo Vintage 1815’

Category : MARKETING BRANDING & DESIGN | Packaging Design

Country : Portugal

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

The packaging design is unique, exclusive and highly luxurious, with silver, exotic wood and natural leather.

Inside this totally handcrafted packaging is a bottle of Porto Ferreira Vintage 1815. Accompanying it is a book and a certificate of authenticity for this rarity.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Sotheby’s auctions this special edition in London last May. It is the most expensive Vintage ever auctioned in history. APELA (the Portuguese amyotrophic lateral sclerosis association) receives all of the proceeds. In fact, this auction confirms the solidarity of Sogrape Vinhos. It is the company that owns the Porto Ferreira brand, in line with the values and essence of the brand. Also, it shows deep social and charitable concerns since its origin, causes which the founder, Dona Antónia Adelaide Ferreira always advocates.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

The “Waterloo Vintage”, thus named by English connoisseurs, is an extraordinary Port and one of the oldest. It was produced in the same year that the 1st Duke of Wellington defeated Napoleon’s army at the Battle of Waterloo.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

This entire design of this Port is by Omdesign. Marketing the Port under the “Luxury of Time” concept and identity, it reflects the new and exclusive luxury positioning that Porto Ferreira took its inspiration from- having the patience to wait until now to launch it on the market!

Credits

Creative Director : Diogo Gama Rocha

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Black Mama Craft Beer Label Design by Think Bold Studio Wins 2017 Muse Awards

International Packaging Design Awards: Black Mama Craft Beer Label Design by Think Bold Studio wins 2017 Muse Creative Awards.

Packaging Design Awards | Think Bold Studio wins Muse Creative Awards

Company : Think Bold Studio

Client: Original 1920

Project Title : Black Mama Craft Beer

Category : MARKETING BRANDING & DESIGN | Packaging Design Awards

Country : Portugal

Packaging Design Awards | Think Bold Studio wins Muse Creative Awards

Muse Packaging Design Awards Winner – Black Mama Craft Beer Label Design

Black Mama is a special edition black IPA craft beer. As a whole, this product is a representation of a connection between the process of making the beer and the craft of the beer label design itself as a whole.  Its characteristics’ define upon the belief that the parts intimately interconnects and accounts only by reference to the whole. What’s Unique? Most craft beer packaging has no soul, no craft, and a poor image. Overall, this diminishes the tedious process of making the beer. Besides, it does not reflects the pride the brewer has when selling the beer.

A label, it can say a lot- stories and passion. After the crafting of the beer, all these disappears. For that, a good label gives that passion and stories a visual impact.

Black Mama says, yes this beer was crafted with work and thought behind it. People who like craft beer will understand and value it. Cheers to that!

Packaging Design Awards | Think Bold Studio wins Muse Creative Awards

Credits

Account Executive : Hugo Marques

About Think Bold Studio

ThinkBold!™ is a creative studio. The founder, Hugo Marques has a passion for branding and packaging, with a focus on modern vintage design.
ThinkBold!™ believes in craftsmanship and the value of premium design. We are a creative studio specialising in attractive packaging design and unique branding. We work with clients who are looking for quality crafted design, and appreciate the added value of premium appearance. The studio is located in Aveiro, Portugal.

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