Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

TBM Receives Platinum Award

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017!

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

COPENHELL is Denmark’s greatest rock and metal festival. It has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth. The raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is  “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

In the opening scene “The Scavenger” is getting a signal on his device. Then, he sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

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Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Frame.dk Receives Canopus Award for Jaguar I-Pace Video

The journey audiences embark on in the video is hypnotic and relentless. It evokes feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar.  A tinge of visual effects in the Jaguar I-Pace motion graphic video brings out more life in the vehicle.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Forwards. That’s where the answers lie. It all begins here. Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward. It takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted to create an “infinite zoom” effect where the entire film becomes one smooth trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

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Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

Frame.dk Receives Platinum Award at 2017 Muse Creative Awards

Verner Panton Panthella Mini product advertising video by Frame.dk, Denmark incorporates bright colors and abstract shapes. 

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

Louis Poulsen requests Frame.dk to create a spot for Verner Panton’s lamp design. “We couldn’t contain our excitement!”, indicates Frame.dk. They are big fans of Panton’s style, so it was a great pleasure for them to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. It features a metal shade and comes in 11 delicious colours.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

The legendary Danish designer Verner Panton uses powerful colours, organic shapes and uncommon materials. He designs everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

As a starting point, Frame.dk investigates on Panton’s aesthetic universe. Then, they commence designing a tour de force of lamps, eye popping colours and abstract shapes. All of those is an inspiration by the man himself. Louis Poulsen also encourages them to give it their own personal touch. Thus, they had the freedom to interpret the unique style of Verner Panton. They did it with a unique twist. Besides, the video establishes a lighter, more contemporary tone!

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

Visit Muse Creative Awards Winner Page for more great works.

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