Creative Pick: 2017 Muse Creative Awards Platinum Winner: Copenhell by TBM, Denmark

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Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark’s greatest rock and metal festival, which has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell by TBM, Denmark

In the opening scene “The Scavenger” is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

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Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

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Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

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Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

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The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

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In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

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