2016 Vega Digital Awards Centauri Winner: Snapdeal logo Film by Rocketscience Lab, India

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Company : Rocketscience Lab

Project Title : Snapdeal logo Film

Client : Snapdeal

Category : Online Video | Animation

Country : India

Snapdeal is an online shopping platform. The film was designed for rebranding of new Snapdeal logo launch. Products representing few key products range, all in Snapdeal red was animated in stop motion style to bring about a unique looking humorous film celebrating the new red logo.

2016 Vega Digital Awards Centauri Winner: Snapdeal logo Film by Rocketscience Lab, India

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2016 Vega Digital Awards Canopus Winner: Negative Mass – Main Titles by Billy Blue College of Design, Australia

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Company : Billy Blue College of Design

Project Title : Negative Mass – Main Titles

Category : Online Video | Animation

Country : Australia

In the near future, Earth’s rotation has slowly come to a halt, effectively leaving the planet without any gravitational force. A selected few has sought refuge in a bunker, avoiding being sucked into space. Class Brief: The project brief for class was very open, and basically said to conceptualize and produce a title sequence, TVC, or music video.

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2016 Vega Digital Awards Canopus Winner: Jaguar I-Pace by Frame.dk, Denmark

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Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

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Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted the journey to be hypnotic and relentless, evoking feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. We wanted to create an “infinite zoom” effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

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2016 Vega Digital Awards Canopus Winner: The University of Melbourne Open Day by Jumbla, Australia

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Company : Jumbla

Project Title : The University of Melbourne Open Day

Client: The University of Melbourne

Category : Online Video

Country : Australia

The University of Melbourne Open Day

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A 3D animation made for Melbourne University for their upcoming Open Day in collaboration with McCann.

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2016 Vega Digital Awards Canopus Winner: Alice Through The Looking Glass “Wonder Mirror” by Part IV, United States

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Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

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‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And create a cool shareable takeaway from the experience.’

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‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

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‘We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects for a true first-to-market experience, and a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

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2016 Vega Digital Awards Canopus Winner: La Mer Part 2 by Psyop, United States

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Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

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“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

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Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

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Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

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2016 Vega Digital Awards Canopus Winner: Wynyard Quarter Smart by Method, New Zealand

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Company : Method

Project Title : Wynyard Quarter Smart

Category : Website | Government

Country : New Zealand

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Our task was to bring Wynyard Quarter’s sustainability goals to life and inspire building owners, tenants, and visitors to join and track their progress. Our idea was to create an engaging, explorative and “virtual” user experience coupled with infographic style data that grows alongside the sustainability movement.

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Credits

Creative Director : Eugene Eastlake

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2016 Vega Digital Awards Centauri Winner: Origin Plate Mobile App by International Technological University, United States

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Company : International Technological University

Project Title : Origin Plate Mobile App

Category : Mobile Apps/Sites | Food & Drink

Country : United States

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The app serves as a marketplace for chefs and foodies to share their ethnicity and culture through a chef’s home cooked delicacies.

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Members

Wei Jia Tan

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2016 Vega Digital Awards Canopus Winner: Born Fighters by Method, New Zealand

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Company : Method

Project Title : Born Fighters

Category : Website | Charitable

Country : New Zealand

To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.

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Credits

Creative Director: Eugene Eastlake

Account Executive: Rhian Bedford-Palmer

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2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Canopus Winner: Creations Namale by Phoenix The Creative Studio, Canada

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Company : Phoenix The Creative Studio

Project Title : Creations Namale

Category : Website | Fashion

Country : Canada

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Namale is a word that comes from the Fijian language and means “Unique Jewel”, it perfectly represents Creations Namale’s products which are all handmade and crafted with the finest materials available.

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2016 Vega Digital Awards Centauri Winner: Mix Master Mike’s Magma Chamber 360 VR by Copeland Entertainment, United States

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Company : Copeland Entertainment

Project Title : Mix Master Mike’s Magma Chamber 360 VR

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Magma Chamber VR is a 360 VR + Live DJ Experience like no other. After the hit release full length album Magma Chamber, from Mix Master Mike, Mike wanted to take the album to the next level and combined his audio arsenal with the visual onslaught.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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