Frame.dk Receives Canopus Award for Jaguar I-Pace Video
The journey audiences embark on in the video is hypnotic and relentless. It evokes feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar. A tinge of visual effects in the Jaguar I-Pace motion graphic video brings out more life in the vehicle.
Company : Frame.dk
Project Title : Jaguar I-Pace
Client: Jaguar Land Rover
Category : Online Video | Visual Effects / Motion Graphics
Country : Denmark
We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.
Forwards. That’s where the answers lie. It all begins here. Jaguar’s journey into the world of electrically powered cars.
Frame drives Jaguar’s all-electric concept car forward. It takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.
The film is directed by Tom Crate from Frame and all post production done at Frame.
Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted to create an “infinite zoom” effect where the entire film becomes one smooth trip through the formation of the new electric car from Jaguar.
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