Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Frame.dk Receives Canopus Award for Jaguar I-Pace Video

The journey audiences embark on in the video is hypnotic and relentless. It evokes feelings of forward motion as if being carried by the smooth but powerful electric engine from Jaguar.  A tinge of visual effects in the Jaguar I-Pace motion graphic video brings out more life in the vehicle.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Company : Frame.dk

Project Title : Jaguar I-Pace

Client: Jaguar Land Rover

Category : Online Video | Visual Effects / Motion Graphics

Country : Denmark

We wanted to create an ‘infinite zoom’ effect where the entire film becomes one seamless trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Forwards. That’s where the answers lie. It all begins here. Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward. It takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Our primary inspiration was the White Stripes music video “Seven Nation Army”. We wanted to create an “infinite zoom” effect where the entire film becomes one smooth trip through the formation of the new electric car from Jaguar.

Visual Effects | Jaguar I-Pace Video Wins 2016 Vega Digital Awards

Visit Vega Digital Awards Winner Page for more great works.