2016 Vega Digital Awards Centauri Winner: Grafton Manor Hotel by Silver Agency, United Kingdom

2016 Vega Digital Awards Centauri Winner: Grafton Manor Hotel by Silver Agency, United Kingdom

Company : Silver Agency

Project Title : Grafton Manor Hotel

Client : Grafton Manor Hotel

Category : Website | Hotel / Resort and Lodging

Country : United Kingdom

2016 Vega Digital Awards Centauri Winner: Grafton Manor Hotel by Silver Agency, United Kingdom

Silver helps, Grafton Manor, an 18th-Century, family-owned manor house in achieving a fresh, modern and classy brand to align to their recent refurbishment and notoriously high standards.

2016 Vega Digital Awards Centauri Winner: Grafton Manor Hotel by Silver Agency, United Kingdom

From initial brand workshop through to total brand development – mission, vision, brand personality including a bespoke image library and design and delivery of their new website.

2016 Vega Digital Awards Centauri Winner: Grafton Manor Hotel by Silver Agency, United Kingdom

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Rodeo with Rottet by Rottet Studio, United States

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Rodeo with Rottet by Rottet Studio, United States

Company : Rottet Studio

Client : Rottet Studio

Project Title : Rodeo with Rottet

Category : MARKETING BRANDING & DESIGN | Invitation / Greeting Card

Country : United States

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Rodeo with Rottet by Rottet Studio, United States

For an exclusive business development event at the Houston Rodeo, we wanted to create a custom invitation suite that could sit alongside the existing Rottet Studio brand, which is elegant, contemporary, and visually clean, while translating the freewheeling spirit of the rodeo. To avoid the childish kitsch of many rodeo themes, we devised a playful yet practical alternative: a red cotton bandana conveying the details of this multi-venue event that guests could also wear to the rodeo itself. The resulting hand-drawn and hand-lettered design is both interactive, encouraging invitees to unfold and rotate the bandana, and also subtly branded, the swirling typography a nod to the company’s Texas roots. The careful combination of sans serif and rustic typefaces makes this design a tailored deviation from the firm’s standard brand guidelines. Preserving the signature Rottet Studio white and grey color palette, we selected red and tan accent colors to complement the various textural elements. Unfinished wood, recycled paper, and cotton lend an understated ruggedness to the invitations – they’re meant to be touched as much as they are read. The thank you cards feature a variation of the rope lettering, laser-cut onto grey walnut plaques. The smoky, seared typography on the thank you cards evokes traditional cattle branding irons used in the livestock trade. At the end of the night, guests received custom grey and white cowboy boot cookies with the thank you plaque, wrapped together with natural jute twine as a finishing touch.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Rodeo with Rottet by Rottet Studio, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Tuna Party Invitation 2016 by Wallace Church *& Co., United States

Tuna Party Invitation 2016 by Wallace Church *& Co., United States

Company : Wallace Church *& Co.

Client : Wallace Church *& Co.

Project Title : Tuna Party Invitation 2016

Category : MARKETING BRANDING & DESIGN | Invitation / Greeting Card

Country : United States

This year’s Tuna Party Invitation was a take on lenticular designs. Viewed one way, you see a tuna, viewed the other, you see the tuna bones. Party information was on one of the slats.

Credits

Creative Director : Stan Church

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Creative Pick: 2017 Muse Creative Awards Gold Winner: What is Natural? by Tronvig Group, United States

Creative Pick: 2017 Muse Creative Awards Gold Winner: What is Natural? by Tronvig Group, United States

Company : Tronvig Group

Client : National Museum Of Women in the Arts

Project Title : What is Natural?

Category : OUTDOOR ADVERTISING | Outdoor Campaign

Country : United States

Creative Pick: 2017 Muse Creative Awards Gold Winner: What is Natural? by Tronvig Group, United States

Two different exhibitions at The National Museum of Women in the Arts in Washington, DC. needed to be promoted through a single advertising campaign. With no celebrity artist to pull visitors, we drew on a common theme from both exhibitions to engage the “art buff” target: What is Natural? Eschewing conventional art exhibition advertising (which usually features a “representative” artwork from the show) we asserted that the exhibition was about an idea rather than any particular artwork. This required prioritizing the question over the art.

Creative Pick: 2017 Muse Creative Awards Gold Winner: What is Natural? by Tronvig Group, United States

It seems that artists acknowledged this intent and all artists gave permission to use their works in this way without edits. The outdoor campaign got particular attention in the context of a generally staid DC museum advertising landscape, drawing significant attendance despite a very modest media buy. Survey data also showed the advertising as a key factor driving attendance.

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Credits

Creative Director : James Heaton

Production Manager : Kira Brodskaya

Designer : Anne Mieth

Designer : Tanya Kuznetsova

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2016 Vega Digital Awards Centauri Winner: Odyssea by Odd Bleat, United Kingdom

Odyssea by Odd Bleat, United Kingdom

Company : Odd Bleat

Project Title : Odyssea

Client : Odyssea

Category : Online Video | Animation

Country : United Kingdom

Odyssea is a social enterprise designing resilient solutions for environmental and humanitarian challenges in Greece.

Odyssea by Odd Bleat, United Kingdom

Odyssea by Odd Bleat, United Kingdom

Odyssea by Odd Bleat, United Kingdom

Odyssea by Odd Bleat, United Kingdom

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2016 Vega Digital Awards Centauri Winner: SUE by University of South Dakota, United States

SUE by University of South Dakota, United States

Company : University of South Dakota

Project Title : SUE

Category : Website | Education

Country : United States

SUE by University of South Dakota, United States

This one page narrative gives a first hand perspective of the influence technology has on today’s youth. The audience can scroll or click through different scenes which portray different social situations. Parallax scroll effects and animated graphics entertain the users while providing educational information.

SUE by University of South Dakota, United States

SUE by University of South Dakota, United States

SUE by University of South Dakota, United States

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2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

Company : Vancouver Film School

Project Title : 188 Days

Category : Online Video | Animation

Country : Canada

A man faces the mundane routines of daily life in the city, empowered by his desire to get more out of life he spontaneously quits his job to travel the world. The title sequence was inspired by “The Dolphin’s Tooth”, written by a very captivating author, adventurer and motivational speaker – Bruce Kirkby.

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

2016 Vega Digital Awards Centauri Winner: 188 Days by Vancouver Film School, Canada

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: League of Legends by Jumbla, Australia

Company : Jumbla

Project Title : League of Legends

Client: Riot Games

Category : Video

Country : Australia

An amazing piece of work in collaboration with the Riot Games team for the character reveal of League of Legends character Ivern.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

Vega Awards - Yizheng Brand Video 06

Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

Vega Awards - Yizheng Brand Video 01

Vega Awards - Yizheng Brand Video 03

Vega Awards - Yizheng Brand Video 05

Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Vega Awards - Yizheng Brand Video 07

Vega Awards - Yizheng Brand Video 08

Vega Awards - Yizheng Brand Video 09

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India

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Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

Muse-Awards-Packaging-Design

Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading “Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Mushrooms by Sasha Vinogradova, United States

 

Muse-Creative-Awards-Illustration

Company : Sasha Vinogradova

Project Title : Mushrooms

Category : Illustration

Country : United States

3D based illustration. Combination of typography and nature. I wanted it to be very colorful and slightly surreal

Muse-Creative-Awards-Illustration

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