Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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2016 Vega Digital Awards Centauri Winner: Snapdeal logo Film by Rocketscience Lab, India

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Company : Rocketscience Lab

Project Title : Snapdeal logo Film

Client : Snapdeal

Category : Online Video | Animation

Country : India

Snapdeal is an online shopping platform. The film was designed for rebranding of new Snapdeal logo launch. Products representing few key products range, all in Snapdeal red was animated in stop motion style to bring about a unique looking humorous film celebrating the new red logo.

2016 Vega Digital Awards Centauri Winner: Snapdeal logo Film by Rocketscience Lab, India

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

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Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India

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Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

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Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading “Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Zoom TV – Music Packaging. Love, Party & Fresh by ROCKETSCIENCEFILMS, India

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Company : Rocketscience Lab

Project Title : Zoom TV – Music Packaging. Love, Party & Fresh

Category : Corporate Image

Country : India

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Mixed media funky, fun idents for Zoom TV music blocks exaggerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

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