2016 Vega Digital Awards Centauri Winner: Mix Master Mike’s Magma Chamber 360 VR by Copeland Entertainment, United States

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Company : Copeland Entertainment

Project Title : Mix Master Mike’s Magma Chamber 360 VR

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Magma Chamber VR is a 360 VR + Live DJ Experience like no other. After the hit release full length album Magma Chamber, from Mix Master Mike, Mike wanted to take the album to the next level and combined his audio arsenal with the visual onslaught.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Centauri Winner: KOBO AURA ONE – 3D Launch Video by Asterisk Media Group LTD., Canada

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Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

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Credits

Director: Peter Julian Lee
Art Director: Jeff Briant
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2016 Vega Digital Awards Canopus Winner: The Deckhouses at Grand Cayman by GRAFF3D, United States

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Company : GRAFF3D

Client: The Ritz-Carlton Residences Grand Cayman

Project Title : The Deckhouses at Grand Cayman

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

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Credits

Art Director: Juan Luque
Executive Producer: Pablo Luna
Creative Coordinator: Diego Esterlizi

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

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Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

Watch Muse Award Winning Video.

Continue reading “Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India” »

Creative Pick: 2016 Muse Creative Awards Gold Winner: The Human Rights Zoetrope by Sophia Kyriacou, United Kingdom

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Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

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I was commissioned by Noon Visual Creatives to design a television programme brand on the various aspects of human rights, simply called, Human Rights.

To express the various aspects of human rights I turned to the concept of the Zoetrope. The Greek word, Zoe, means life and tropos, wheel, so created a “wheel of life” scenario with a Ying and Yang approach.

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The Zoetrope is grounded by water, without it; there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope and is contrasted by a young girl oblivious, happily playing with a spinning top.

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories and deliver both English and Arabic end frame typographical versions but with identical visuals.

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Watch Winning Video Here: https://vimeo.com/164599931

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Creative Pick: Nike ~ Air Max 2017

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Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

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See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

Continue reading “Creative Pick: Nike ~ Air Max 2017” »

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Be Sexy, Be Smart by PlusOne Amsterdam​, Netherlands.

Company : PlusOne

Project Title : Be Sexy, Be Smart

Category : Motion Graphics

Country : Netherlands

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

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