Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

The Human Rights Zoetrope

A human rights video by Sophia Kyriacou, United Kingdom is a Gold Winner in the 2016 Muse Creative Awards.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Noon Visual Creatives commissions Sophia Kyriacou to design a television programme brand on the various aspects of human rights, simply called, Human Rights. To express the various aspects of human rights Sophia Kyriacou turns the concept of the Zoetrope. The Greek word, Zoe, means life and tropos. Literally translating to the “wheel of life”, the video portrays this scenario with a Ying and Yang approach.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Zoetrope establishes with water; without it, there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope. In contrast of this scene, there is a young girl oblivious, happily playing with a spinning top.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories. Besides, it have to be able to deliver both English and Arabic end frame typographical versions with identical visuals.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Watch the winning video here.

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

Nike Campaign | Air Max 2017 “Go Lighter, Go Longer”

The 2017 Nike Campaign “Go Lighter, Go Longer” for Air Max by D & AD aim was to create a campaign with the maximum visual impact. A campaign that leaves you breathless. One that makes you look twice.

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Go Lighter, Go Longer.

The concept behind go lighter, go longer is in fact a metaphorical exploration of air and the negative space it occupies.

A series of visual metaphors portrays the Air Max 2017’s ultralight support and maximum comfort. The scenarios are in fact inspirations from everyday run encounters.

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

Continue reading

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Raising Awareness on Sexually Transmitted Infections and HIV

Be Sexy, Be Smart is a video by PlusOne for Soa Aids Nederland digital campaign. This marketing tool is a Platinum Winner in the 2016 Muse Creative Awards.

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Company : PlusOne

Project Title : Be Sexy, Be Smart

Category : Motion Graphics

Country : Netherlands

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards