2017 Muse Creative Awards | Gigi Hadid Landing Page Design

Gigi Hadid landing page design by Voltage wins the Platinum Award in the 2017 Muse Creative Awards.

2017 Muse Creative Awards | Gigi Hadid Landing Page Design

Company : Voltage

Client : Reebok

Project Title : Gigi Hadid Page

Category : Website | Landing Page

Country : United States

2017 Muse Creative Awards | Gigi Hadid Landing Page Design

With the addition of Gigi Hadid as a Reebok brand ambassador, Reebok needed a landing page to support the launch and build buzz.

The Challenge:

Reebok launched a new campaign called #PerfectNever to focus on their Women’s market. As a result of this campaign, they needed a custom landing page that would feature monthly “looks”.

2017 Muse Creative Awards | Gigi Hadid Landing Page Design

Solution:

VOLTAGE provided a custom landing page which included a video hero, lifestyle shots, and a “looks” stack which highlights new products with each look.

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Blair Witch Film Marketing Campaign Wins 2017 Muse Creative Awards

360 Web VR Experience

Blair Witch film marketing campaign by Part IV is a Platinum Winner in the 2017 Muse Creative Awards.

Blair Witch Film Marketing Campaign Wins 2017 Muse Creative Awards

Company : Part IV

Client : Lionsgate Entertainment

Project Title : Blair Witch 360 Web VR experience

Category : Website | Consumer

Country : United States

Blair Witch Film Marketing Campaign Wins 2017 Muse Creative Awards

The site for Blair Witch, was one of the first websites exclusively dedicated to film marketing. It has been continuously live since its launch 17 years ago. Part IV had the immense privilege to build a new BlairWitch.com, updating it to an immersive 360 web VR experience, including a fully 3D modeled haunted forest, custom creepy binaural sound design, and Google Cardboard support.

Blair Witch Film Marketing Campaign Wins 2017 Muse Creative Awards

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Wedding Short Film | Ever Thine Wins 2017 Muse Creative Awards

The Wedding Inspiration in a Dream

Ever Thine is a wedding short film by Frau Skroblies und Freunde. This video wins the Platinum Award at the 2017 Muse Creative Awards.

Wedding Short Film | Ever Thine Wins 2017 Muse Creative Awards

Company : Frau Skroblies und Freunde

Client : Styled Shoot Self Promotion with Julia Fenner & David Schöpp

Project Title : Ever Thine

Category : Video | Wedding

Country : Germany

Wedding Short Film | Ever Thine Wins 2017 Muse Creative Awards

“Ever Thine” is an inspirational wedding short film which should give couples ideas about how to style their wedding. But we did not want to show simply the outfits, decoration and so on, moreover we wanted to tell a story and transport the emotions to the viewer.

Wedding Short Film | Ever Thine Wins 2017 Muse Creative Awards

In “Ever Thine”, the viewer is a dreamer, who gets a glimpse in someones wedding while he sleeps. There seems to be something sad about the couple, as if they are only alive in that exact dream. But they rather choose that moment in eternity than be apart from each other. We wanted to create a feeling of longing in the viewer.

Watch Ever Thine here!

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Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards

Fetzer Vineyards video campaign by Harlo, United States is a Platinum Winner in the 2017 Muse Creative Awards.

Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards

Company : Harlo

Client : Fetzer Vineyards

Project Title : Sounds of Craft

Category : Video | Experimental

Country : United States

Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards

Video Concept

In Spring 2016, Harlo developed a video campaign for Fetzer. The design intends to appeal to the growing audience of wine-drinking Millennials and younger Gen X members. Their goal was to create an emotional connection using media platforms that have cultural significance with the audience and that would allow for more engaging brand storytelling. The video concept relied on sound design to leverage Instagram and Facebook’s “tap for sound” audio cue as a way to differentiate our content and encourage deeper engagement and full video views.

Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards

The series of 30-second video vignettes layered musical compositions of field recordings matched with visual moments from winemakers, tastemakers, and Net Positive authorities to emphasize the relationship between wine and the land it comes from. These vignettes were parlayed into a national digital advertising campaign; when combined with their social media exposure, these videos garnered over 2.5 million impressions, 988K video views, a combined $0.02 Cost Per Video View (nearly 10x lower than average) and 227K social actions, primarily from our desired audience of Millennials and younger Gen X members. This campaign helped bring awareness to Fetzer’s regenerative business practices to tap into a market that makes informed purchases. Cheers!

Fetzer Vineyards Video Campaign Wins 2017 Muse Creative Awards

Watch the video campaign at Harlo Interactive!

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Muse Creative Awards | Social Media Campaign by PS Communication

Discover Scandinavian’s Nature

#inspiredbyscandinavia social media campaign by PS Communication, Denmark is a Platinum Winner in the 2017 Muse Creative Awards.

Company : PS Communication

Client : Gorenje Nordic Group A/S (Brand: ASKO)

Project Title : #inspiredbyscandinavia

Category : Social Media | Social Media Campaign

Country : Denmark

The Concept

ASKO was facing a challenge of limited brand awareness in Scandinavia. As such, a new campaign should increase the consumer awareness of ASKO and position it as a premium Nordic brand. As a contrast to a conservative white goods sector, PS Communication created a branding campaign called #inspiredbyscandinavia. Instead of the usual focus on the product that is normal in the sector, the products are toned down, directing focus instead on the Scandinavian countryside as the inspiration for ASKO’s product design.

The Execution

Ads were placed in home and lifestyle magazines across the Nordics. The feature headlines referenced aspects of nature that consumers would recognize in the exclusive qualities, features, and design of ASKO products: Stones are forever. Skies are limitless. Trees are life. The ads encouraged consumers to visit the ASKO website, which had been transformed into an inspiring online magazine focusing on Scandinavian lifestyle, nature, and culture.

A core element of the campaign was an Instagram competition. The competition encouraged everyone to share photos of the many beautiful and hidden natural resorts of Scandinavia. Everyone using the hashtag #inspiredbyscandinavia would automatically participate in the contest to have their photo be part of the next ASKO campaign. A jury of professional Scandinavian photographers, select a winner from each country. The competition revealed just how much Scandinavians love nature. More than 8,000 people participated, and within a few weeks, the hashtag went viral. The hashtag has reached 3.400.000 people, and the number is still rising!

The Outcome

During the campaign period, the website traffic increased by 93 % in all four countries. And, most importantly, ASKO managed to differentiate itself from the competitors. Sales improved by 7 % during the first half of 2016. Besides, ASKO’s Nordic market share has increased by no less than 10 %. A different kind of campaign and an unstoppable hashtag became the starting point of a new era for ASKO – with the philosophy, values, and inspirational qualities of the brand as the focal point.

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Muse Creative Awards | How on Earth Commercial Video by Studio River

Platinum Award Recipient

How on Earth is a commercial video by Studio River, France. This film receives the Platinum Award in the 2017 Muse Creative Awards.

Muse Creative Awards | How on Earth Commercial Video by Studio River

Company : Studio River

Client : Triforce

Project Title : How on Earth

Category : VIDEO | Motion Graphics

Country : France

Triforce is a company that offers innovative solutions oriented around energy transition and ecological issues. As part of its development it has entrusted us with the production of an original film to promote its commercial offers to its collaborators. Given genuine carte blanche, we opted for a grandiloquent tone and plenty of off-beat humor. A big thanks to the Triforce team that gave us absolute freedom to create and interpret their needs. We had a blast and we hope you will enjoy it!

Muse Creative Awards | How on Earth Commercial Video by Studio River

How on Earth by Studio River, France

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Facebook Marketing Video by Clim Wins 2017 Muse Creative Awards

Promoting New Features with How-to Video

Facebook marketing video by Clim is a Platinum Winner in the 2017 Muse Creative Awards.

Facebook Marketing Video by Clim Wins 2017 Muse Creative Awards

Company : Clim

Client : Facebook at Work

Project Title : Facebook at Work

Category : VIDEO | Marketing Product & Services

Country : United Kingdom

Facebook needed a how-to video to promote the brand’s newest extension, Facebook at Work. This how-to explains the services and possibilities of the new collaborative and professional platform. The 60 second spot mixes live/action for 3D, with various at work backgrounds.

Facebook at Work by Clim, United Kingdom

Facebook at Work by Clim, United Kingdom

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2018 Muse Creative Awards to Celebrate “Rising Together”

DATELINE March 15, 2018, New York – United States

FOR IMMEDIATE RELEASE:

2018 Muse Creative Awards to Celebrate “Rising Together”

International Awards Associates, Inc. (IAA) is pleased to announce the 2018 Muse Awards competition. Now in its third year, the Muse Awards seeks out and recognizes the inspiring achievements of design and advertising companies, and the creative professionals who are the lifeblood of the global marketing communications industry. Deadline for entry is March 15, 2018.

“We’ve continued to build recognition in the international creative community,” Kenjo Ong, President for the Muse Creative Awards said. “In keeping with global trends, this year we celebrate excellence in the craft and art of communications, and messaging that transcends borders and cultural differences.  We believe that together, we can all rise.”

Anticipation is building ahead of this year’s Muse Awards, as seen by the breadth and depth of past years’ submissions. Entries in all categories will compete for a freshly re-designed trophy with Platinum Gold or Rose Gold finish, depending on the level of win determined by an elite panel of judges.

2018 Muse Creative Awards to Celebrate “Rising Together”

Ong noted that the March 2018 deadline is especially beneficial for Muse Award recipients. “Winning so early in 2018 can have a greater impact on career and reputations all year long,” he said. “Based on previous years, our jurors anticipate seeing even more inspiring talent from this year’s participants.”

All marketing and communications professionals involved in the concept, writing and design of marketing and communication collateral may enter the Muse Awards competition, whether they work in print, visual, online or audio materials. A small fee is required per entry, and is used to produce, administer and judge the competition.

2018 Muse Creative Awards to Celebrate “Rising Together”

In addition to the award, and in the spirit of “Rise Together,” small grants may be given to firms who personify social responsibility and service to their communities. “As the world moves toward global initiatives and a global economy, we want to reward excellent work that communicates in ways that are universal,” Ong said. “With a unified message, we can achieve our goals – and rise together.”

Deadline for online-only entry in the 2018 Muse Creative Awards competition is March 15, 2018. For full submission instructions, go to museaward.com

END

Blandy’s Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

A Whole-New Premium Packaging

Blandy’s wine packaging design rebranding by Omdesign is a Platinum Winner recipient in the 2017 Muse Creative Awards. With a history of over two centuries, Blandy is a world leader in the production of the more superior categories of Madeira wine.

 Blandy's Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

Company : Omdesign

Client : Blandy’s

Project Title : Rebranding Blandy’s

Category : MARKETING BRANDING & DESIGN | Packaging Series / Campaign

Country : Portugal

 Blandy's Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

Recently, Omdesign restyles and renews the identity of the whole Blandy’s range. The new look of Blandy aims to reinforce its positioning and the premium nature of the brand and its wines. Thus, the new design is more up-to-date with a differentiating identity. No to mention, the design is an inspiration of the strong tradition of the company. One that has been run by seven generations.

Blandy adapts a new image into their entire range. Additional features include the family crest, which reinforces the establishment date of the company. This includes the symbol of casks which is a reference to the aging of Blandy’s wines in oak casks. Oak aging, an ancient technique still used today in the production of these unique nectars are known worldwide.

 Blandy's Wine Packaging by Omdesign Wins 2017 Muse Creative Awards

The Portuguese advertising agency also developed new premium packaging for the more superior categories, in oak and cardboard. All of the colours and materials associates with Madeira wine. The Frasqueira packaging has a new logo. Besides, heat engraving forms the Blandy family crest on top of the wooden box. Inside, there is a certificate of quality and origin of these wines, as well as a brochure.

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Art and Design Category | Rocketscience Lab Wins 2017 Muse Awards

Unleash Your Creativity at Melt2016

Melt 2016 art and design festival video by Rocketscience Lab is the 2017 Muse Creative Awards Platinum Winner.

Art and Design Category | Rocketscience Lab Wins 2017 Muse Awards

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : MELT2016

Category : Video | Art & Design

Country : India

Creative people are cool as ice, or at least, they think they are. It is ok, if they are Picasso or Dali or Van Gogh. Seated on the high thrones of creativity, creatives can often be misunderstood. We have to break down our own walls.

Art and Design Category | Rocketscience Lab Wins 2017 Muse Awards

It is only through this, we can be effective in doing what we are doing – Advertising, design, digital, media, marketing or whatever. Stop complaining about clients. Stop ignoring consumers. We just have to be ready to melt.

Art and Design Category | Rocketscience Lab Wins 2017 Muse Awards

MELT 2015 is a festival of creativity at the convergence of advertising, digital, media, marketing and emerging technology.

Art and Design Category | Rocketscience Lab Wins 2017 Muse Awards

Art and Design Category | Rocketscience Lab Wins 2017 Muse Awards

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2017 Muse Creative Awards | St. Marien-Krankenhaus Corporate Design

Healthcare Corporate Branding by Arndtteunissen

St. Marien-Krankenhaus corporate design by arndtteunissen GmbH, Germany is a Platinum Winner in the 2017 Muse Creative Awards. The St. Marien-Krankenhaus GmbH is a regional healthcare company in the German city of Ratingen.

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

Company : arndtteunissen GmbH

Client : St. Marien-Krankenhaus GmbH

Project Title : St. Marien-Krankenhaus Corporate Design

Category : MARKETING BRANDING & DESIGN | Corporate Identity

Country : Germany

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

The Concept

In addition to the primary and secondary care hospital, the GmbH (limited liability company) also provides comprehensive inpatient care for the elderly in its retirement home and center. The company’s offering of services also includes outpatient facilities in the associated health clinic. The company requires a clear brand architecture to transparently communicate its structures – both internally and to the outside – that have grown over time. Its appearance should therefore also convey a positive feeling to the often anxious patients, visitors or residents, as well as to radiate warmth and confidence. All of St. Marien-Krankenhaus GmbH’s institutions represent a place of assistance and provide a sense of security – they are places of refuge. In this context, the “Haus” (hospital and home) represents all these descriptions. Consequently, it becomes the central concept in the wording.

St. Marien-Krankenhaus Corporate Design by arndtteunissen GmbH, Germany

The institutes have the brand names “Sankt Marien Krankenhaus” [St. Mary Hospital], “Sankt Marien Seniorenhaus” [St. Mary Senior Citizen Home] and “Sankt Marien Ärztehaus” [St. Mary Health Clinic]. On the other hand, GmbH (limited liability company) is the umbrella brand parent superordinate to the sub-brands. The appearance is based on a soft, round form language. Such elements extend across the entire design from the company typeface and the icon all the way to the rounded corners in its printed media. The usage of a friendly palette of colors itself helps to communicate the brand’s warmth. The umbrella brand has a warm gray palette. A separate color palette in yellow, apricot and blue is assigned to each of the sub-brands. All these features ultimately contribute to the sympathetic character of the brand. Not to mention, it ensures a high degree of recognition in the competitive field.

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Self Portraits | Mickey Strider Photography Wins Muse Creative Awards

Final Repose: Self-Portraits by Mickey Strider Photography, United States is a Platinum Winner in the 2017 Muse Creative Awards.

Self Portraits | Mickey Strider Photography Wins Muse Creative Awards

Company : Mickey Strider Photography

Client: Self

Project Title : Final Repose: Self-Portraits

Category : PHOTOGRAPHY (5 Photos) | People / Portrait

Country : United States

Artist Statement:

I have always believed that one day I would end my life. It wasn’t a romantic notion or to prove a point. It was just a reality set aside for another, more appropriate time. As someone who has battled depression for most of their life, many times years have passed by without the feeling of knowing what it felt like to truly be happy. Like so many who struggle with this, I have relied on a sense of humor, dark for sure, to keep those near me both entertained and none the wiser of my own brain chemistry’s plot to do me in. This dark humor led me to think about all of the ways in which my life might come to an end. It didn’t matter if it was by my own hand, by someone else’s, or some other accidental occurrence.

I realized it kind of amused me. Thus, I let my mind indulge them all. I found myself wondering what kind of scene someone might stumble upon, what my final image might be. The artist in me finally decided to start depicting these scenarios as self-portraits. Some are considered for a while and some come to me very quickly. Others are driven by location and some are not. Some images are pretty clear what has occurred. For the others, I leave up to the viewer’s interpretation.

Not all are suicides, but they all show me in my state of final repose. The project has helped me to keep some of my darker thoughts of death at bay. It almost become a game. Viewing these for me is seeing myself as an outsider at their final moment. That has given the internal thoughts of my demise a context and reality that I didn’t possess previously. The only thing I don\’t know is what exactly I have planned for me next.

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Interactive Brand Experience by Omdesign Wins Muse Creative Awards

Unique & Unforgettable Beer Experience

Super Bock House of Beer interactive brand experience by Omdesign, Portugal is a Platinum Winner in the 2017 Muse Creative Awards.

Muse Creative Awards | Super Bock House of Beer Interactive Brand Experience

Company : Omdesign

Client : Super Bock House of Beer (Unicer)

Project Title : Super Bock House of Beer

Category : STRATEGIC PROGRAMS (New) | Interactive Brand Experience

Country : Portugal

Muse Creative Awards | Super Bock House of Beer Interactive Brand Experience

Brimming with tradition and authenticity, Super Bock House of Beer is a new visitors centre and a tourist attraction in the city of Porto. It is located in Unicer’s Production Plant, the largest Portuguese company producing beverages, which belongs to the Carlsberg company. This space is an authentic and fully operational ‘living house’. Here, you can watch the entire beer brewing process, learn about the raw materials used to make beer. One can also observe important moments, stories and curiosities of the Super Bock brand.

Muse Creative Awards | Super Bock House of Beer Interactive Brand Experience

All contents and spaces of this dynamic and interactive place have solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock. Aimed at drawing the consumers closer to the brand, the involvement with visitors is a constant feature. It offers a unique and unforgettable experience, through visits to various rooms with films.  Additionally, there is the on-going interactivite static and dynamic contents. All of those contents address the history of the company, people and the brand, passing on to the current production line of this emblematic beer.

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Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

Bold, Bright & Intriguing

Biota Aquariums brand identity design by Helium Creative, United States wins the Platinum Award in the 2017 Muse Creative Awards

Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

Company : Helium Creative

Client : Biota Aquariums

Project Title : Biota Aquariums // Brand Identity

Category : Integrated Marketing | Company Branding

Country : United States

Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

Biota Aquariums is the only provider of a complete, sustainable saltwater aquarium ecosystem. The passionate startup company came to helium creative for full brand development prior to product launch to ensure they were putting their best foot forward in a highly competitive landscape. We were excited to work with a passionate company whose underlying purpose is to share a lifelong love + fascination with the ocean and marine life.

Biota Aquariums Brand Identity Design Wins 2017 Muse Creative Awards

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Animation Awards | Ambassadors Wins 2017 Muse Creative Awards

Did you ever give any thought to the fact you never switched banks in your entire life? You are not alone, as the – Creature of Habit can be an example for all of us. The animation, a production by Ambassadors is a Platinum Winner for the Animation Awards category in the 2017 Muse Creative Awards. 

Animation Awards | Ambassadors Wins 2017 Muse Creative Awards

Company : Ambassadors

Client : ASN Bank

Project Title : Creature of Habit

Category : Video | Animation

Country : Netherlands

Animation Awards | Ambassadors Wins 2017 Muse Creative Awards

The Concept

ASN Bank changes up the financial world with their new campaign. They demonstrate in a playful way how money can actually make you happy. The financial world is all too often represented in a cliche image. This gives ASN Bank enough reason for to change it to a more contemporary image. The story of the Creature of Habit is honest and the voice over takes you back to those dreamy bed time stories.

Koert van de Ploeg, Colourist at Ambassadors describes it as – an ordinary looking forest where nothing is what it seems to be. “Together with Vincent Lammers I worked on keeping a certain realism within a fictive world. By thickening the canopy within the forest we emphasise the darkness surrounding the Money Badger, but at the same time adding light streaks and spots to sympathise with the Creature of Habit. Together with the whole team we came to a unique balance between light, dark and colour while retaining a realistic concept”

Animation Awards | Ambassadors Wins 2017 Muse Creative Awards

The Idea

The realistic fabric furs, emphasises the tangibility of the characters which accentuates their primary characteristics. “The Creature of Habit wears a woollen sweater, where the Money Badger wear a tie and is made of a striped flannel suit fabric” explains Lammers. This contradiction is also very audible in the music which makes a combination between a playful and a serious tone. “The music needed a severe sound that has a lively translation on screen”, explain Sebastiaan Roestenburg, Founding Partner and Composer at Ambassadors. “So I started looking for sounds that triggers the imagination like the melody of the Celeste piano. It instantly take you to a fable world”.

The film, a masterpiece with an extensive eye for detail, is also very apparent in the animation. Watch Creature of Habit here!

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