Creative Pick: 2016 Muse Creative Awards Gold Winner: The Human Rights Zoetrope by Sophia Kyriacou, United Kingdom

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Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

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I was commissioned by Noon Visual Creatives to design a television programme brand on the various aspects of human rights, simply called, Human Rights.

To express the various aspects of human rights I turned to the concept of the Zoetrope. The Greek word, Zoe, means life and tropos, wheel, so created a “wheel of life” scenario with a Ying and Yang approach.

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The Zoetrope is grounded by water, without it; there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope and is contrasted by a young girl oblivious, happily playing with a spinning top.

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories and deliver both English and Arabic end frame typographical versions but with identical visuals.

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Watch Winning Video Here: https://vimeo.com/164599931

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Menguin Brand Bible by Menguin Tuxedos, United States

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Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related.

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Creative Pick: Nike ~ Air Max 2017

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Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

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See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Visit Sarasota, Chicago Train Takeover by ChappellRoberts, United States

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Company : ChappellRoberts

Project Title : Visit Sarasota, Chicago Train Takeover

Category : Transit / Airport / Kiosk

Country : United States

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We wanted to bring a little batch of Florida sunshine to the Chicago commuters during the throes of winter, in hopes it got them thinking about their next vacation and keep Sarasota in their minds.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.

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Company : helium creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

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Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

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Muse Creative Awards Expanding in 2017

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International Awards Associates, Inc. (IAA) will expand its Muse Creative Awards competition in 2017. The Muse Awards seeks to find and recognize the inspiring achievements of small and medium-sized design and advertising companies, and the creative professionals who are the foundation of the global marketing communications industry. Deadline for entry is February 28, 2017.

The premier edition of the Muse was a sleek statuette of a crowned woman, with levels of win represented by a platinum, gold or rose-gold finish on the crown. Each year, in keeping with the fluidity of industry trends, the award was intended to be redesigned by a different award-winning artist.

“We’re keeping our promise to the international creative community,” Kenjo CK, President of IAA Awards said. “Last year’s competition received more than 1,200 entries. We recognized and rewarded tremendous creative work from 33 countries on six continents, and 2017 will be even better.

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Kenjo noted that the February 2017 deadline offers a special advantage for the ultimate winners of the Muse Award. “Winning so early in the year leaves plenty of time to promote this prestigious award among peers and clients.”

The breadth and depth of entries has inspired expanding the number of categories for entry, from 128 in 2016 to 183 in 2017. In addition, new subcategories for websites, video and mobile apps will help align with the burst of creativity occuring in advanced technology. Entries in all categories will compete for a sleek statuette with Platinum, Gold or Rose Gold finish, depending on the level of win determined by a panel of judges.

The Muse Creative Awards is open to small and medium-sized firms, and freelancers. In addition to the award, small grants may be given to firms who personify social responsibility and community service in their communities.

All marketing and communications professionals involved in the concept, writing and design of marketing and communication collateral are eligible, whether they work in print, visual, online or audio materials. A small fee is required per entry, and is used to produce, administer and judge the competition.

Deadline for entry in the 2017 Muse Creative Awards competition is February 28, 2017.

Creative Pick: 2016 Muse Creative Awards Platinum Winner: Be Sexy, Be Smart by PlusOne Amsterdam​, Netherlands.

Company : PlusOne

Project Title : Be Sexy, Be Smart

Category : Motion Graphics

Country : Netherlands

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

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5 reasons why entering awards is good for business

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It’s not just the winning that counts!

No matter what the size of your business you can enter a creative award. There are a huge variety of awards around from local to national.You can find out about awards through your local chamber of commerce, local and business press or simply searching the internet for relevant awards.

Deciding what awards to enter could be challenging but it’s important to weigh up the time and effort it would take to enter against the potential gains.

However it’s not just the winning that counts!

With resources often stretched putting yourself forward for creative awards is not always the top of the agenda. Here are five reasons why simply entering an award could be good for your business.

 

  1. FREE MARKETING
    Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email and sales material. Awards celebrate hard work and success and are great PR opportunities. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels and breaking into new markets.
  2. BENCHMARKING
    The application process for entering a business award can often force you to look at your business from a different perspective and compare yourself to your competitors. You’ll need to make sure that you stand out from the competition whether that’s through innovation, diversity, growth, customer service, investment in people and strategic thinking. This will help you think about ways you could be doing things better and identify areas for improvement and is one of the ways your business could benefit that could be more valuable than the prize itself.
  3. INCREASED CREDIBILITY
    A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It can also help with relationships with suppliers. It’s a great way of differentiating your company from competitors and will send out positive signals to customers.
  4. ATTRACT TALENT
    Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees are focused on what’s great about the company they work for and can feel proud to be a part of it. This can be maximised by making sure staff feel they get the recognition they deserve by holding a staff meeting to celebrate your victory. Staff could be invited to a glitzy awards ceremony or dinner which can yield networking opportunities as well as being a great night out.
  5. EMPLOYEE MOTIVATION
    Business awards validate your hiring stature among new recruits. By pitching yourself as the best you can attract the talent you need to push your business forward. Increased employee morale will also help attract and retain new recruits.

Honor Your Creative Works Today

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Muse Creative Awards celebrate the year’s very best, most effective, as well as the most innovative and creative marketing campaigns around the world.

From the professional to the personal, if you are creating the best experiences, services or creative content on your artwork, this is the place for your work to distinguish itself among the leaders in the world.

See Muse Awards Categories & Enter Today!

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Neon by twentyfourone // motionpicture GmbH, Germany

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Company : twentyfourone // motionpicture GmbH

Project Title : Neon

Category : Photography (People / Portrait)

Country : Germany

Photos shot by Claudio Di Lucia with neon accessories and different style elements.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India

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Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

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Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Winter Campaign 2015 – Get High With Your Clients by Kapow, United States

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Company : Kapow

Project Title : Winter Campaign 2015 – Get High With Your Clients

Category : Outdoor Campaign

Country : United States

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Kapow is an online marketplace that connects companies with venues to book unique client events online. The campaign was inspired by our tagline, “Love Your Clients” and was designed to pair stunning lifestyle images with venue-specific, cheeky copy. The campaign features seven venues, each with a headline highlighting the unique aspects of the venue’s event. Headlines are all listed below.

Gaming event at Headquarters Beercade: “Score With Your Clients”, Oyster and champagne tasting event at Pearl Tavern: “Shuck With Your Clients”, Cocktail event at Virgin Hotels Chicago: “Get Dirty With Your Clients”, Beer tasting event at Beermiscuous: “Tap Your Clients”, Pizza-tossing event at Bar Toma: “Get Sauced With Your Clients”, Rooftop dinner event at Sixteen at Trump Tower: “Get High With Your Clients”, Table tennis event at Killerspin: “Stroke Your Clients”

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Holiday Gift Guide by elGrafiko, Canada

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Company : elGrafiko

Project Title : Holiday Gift Guide

Category : Advertising Campaign

Country : Canada

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The Roots Canada Gift Guide: the international company published a comprehensive Holiday Gift Guide in association with the Travel & Tourism board of Alberta. With a national circulation three times the size of every major publication in the country, the Gift Guide was a team effort that showcased The Roots Canada Holiday Collection in the wilderness of Banff National Park.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: PointFinder by PAGE Interactive, Poland

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Company : PAGE Interactive

Project Title : PointFinder

Category : Corporate Consumer

Country : Poland

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PointFinder’s first mobile app which encompasses a complete set of most important objects such as: Shopping Centres, Airports, Museums, Fair, Science Centers, Art Gallery.

PointFinder is an iOS app which allows user to explore shoping malls and find best promotions quick and easy. App was created in co-op with Leonis Apps. PAGE Interactive was responsible for the development of UI / UX.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Zoom TV – Music Packaging. Love, Party & Fresh by ROCKETSCIENCEFILMS, India

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Company : Rocketscience Lab

Project Title : Zoom TV – Music Packaging. Love, Party & Fresh

Category : Corporate Image

Country : India

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Mixed media funky, fun idents for Zoom TV music blocks exaggerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

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