Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Company : Drezier Communications

Client : Drezier Communications

Project Title : Still the Planet matters

Category : MARKETING BRANDING & DESIGN | Business Card

Country : Hong Kong

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Drezier Communications was founded in 2005. Ever since founding, we have been always engaging in fashion industry and retailing. Numerous projects of branding and imaging were accomplished. Yet, a lot of fabric stocks and wet-proof cardboards were left in our storage.

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As in all design business, though designers create, we also destroy more than what we have created during or after the process of design. Our Planet needs to be sustainable. Recycling or upcycling is a way, the right way. After a decade, Drezier Communications determined to update our vision and thus revamp our own brand image accordingly: “We do branding in high-style; still the environment is always a concern. Rethink. Upcycle. And sustain”. All in all, we would like to fabricate our image through a distinctive name card in the first place. Inevitably, a proclamatory business card speaks by itself.

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Drezier Communications decided to make our own business card in a do-it-yourself approach with our original tagline suffixing “Still the Planet matters”. First of all, decent fabric stocks and wet-proofs was selected. Details were silk-screen printed on chosen fragments.

2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Finally, parts were sewn together. To personalize, designers could choose to use from our collection of stocks or their broken domestic items, like jeans, umbrella, non-woven shopping bag, baby underwear, linen apron or nylon-canvas carriage bag. In this way, every members came by a set of customized, personalized, distinctive business cards. Drezier Communications revamped our own brand image through a proclamatory DIY business card which speaks “tailor brands dressier; still the Planet matters” in an intellectual tone yet a chic manner.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: Still the Planet matters by Drezier Communications, Hong Kong

Credits

Creative Director : So, Tat Fai

Designer : So, Tat Fai

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Votec – Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

Company : Friends & Fellows

Client: Votec

Project Title : Votec – Worth It

Category : VIDEO | Sports

Country : Germany

We produced a film for the launch of the new gravel bike model (VRX) by german bike manufacturer “Votec”.

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

The film focusses on the passion behind the sport, pushing yourself to the limit and the capabilities of the gravel bike to both manage road- and gravel demands.

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2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

2017 Muse Creative Awards Platinum Winner: Votec - Worth It by Friends & Fellows, Germany

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

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Company : NBS

Client : Posterscope Brasil

Project Title : The Mosquito Killer Billboard

Category : OUTDOOR ADVERTISING | Billboard

Country : Brazil

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Zika virus is no longer a local Brazilian issue, is a now a global threat. The main objective of this campaign was to raise awareness around the cause locally and offer freely a new option to fight the Aedes Aegypti mosquito that carries this disease. Brazil has been bombarded with headlines against the Zika virus for the past few months. All major TV channels, radios, magazines and newspapers were talking about it.

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

But the organized society, in an overall point of view, were not doing much to fight the mosquito and the population in general relies on the government to win this inglorious battle. The big idea was to use the only media that is on the streets side by side with the population, the out of home media, promote the cause and actually be effective to kill mosquitos on the way. After some studies we discovered that the totems installed almost in every sidewalk of the city could be adapted and transformed in the perfect media to release the project. Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Creative Pick: 2017 Muse Creative Awards Platinum Winner: The Mosquito Killer Billboard by NBS, Brazil

Credits

Director : Otto Frossard

Art Director : Rodrigo Santos

Production Manager : Paulo Farias

Writer : Bob Ferraz

Art Director : Augusto Correia

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Company : Minamotion

Client : UNICEF

Project Title : Child Labour

Category : VIDEO | Nonprofit / Religious

Country : United States

Children of Labor is a stop-motion PSA geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam to match the cold, winter mood with added high contrast lighting.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education.

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

Child Labour by Minamotion, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

Company : Creative Click Media

Client : I Am Organic

Project Title : I AM Organic

Category : WEBSITE | Consumer

Country : United States

I AM Organic by Creative Click Media, United States

I AM Organic offers a naturally luxurious line of skin care products. Not only will they make your skin it’s beautiful best, they provide you with peace of mind, knowing that you are not putting anything synthetic or unnatural on your skin. They feel good going on. Infused with a variety of different natural scents, I AM Organic products can relax and calm while caring for your skin. Your favorite scents can often invigorate, energize or take you to a place of serenity. You will feel good from the inside out.

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

I AM Organic by Creative Click Media, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Company : Academy of Art University

Client : Minorities Kitchen

Project Title : Minorities Kitchen

Category : STUDENT SUBMISSIONS | Student Branding Campaign

Country : United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen is a concept restaurant will open in New York as a modern fusion cuisine restaurant hidden within Williamburg Brooklyn. Cultural influence of Chinese Han culture and other 55 ethnic groups. Minorities Kitchen’s menu authentically uplifts its inspirations while offering guests the additional delight of family-style dining – food comes continuously throughout the meal and is placed at the center of table for all to share. With every new dishes, diners to the ideal market stall in Guangxi or Sichuan.

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

Minorities Kitchen by Academy of Art University, United States

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film exploring unexpected shots were all shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. Various interesting props that lend itself to unique CG like visual experiences were used to create mesmerising shots that brings about the film. Random floating movements of the props creates surprising visual effects for the film. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Designyatra is attended by over 1300 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

Why am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, IndiaWhy am i here? film for Kyoorius designyatra2016 by Rocketscience Lab, India

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Copenhell by TBM, Denmark

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Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017. COPENHELL is Denmark’s greatest rock and metal festival, which has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell by TBM, Denmark

In the opening scene “The Scavenger” is getting a signal on his device and sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Verner Panton Panthella Mini by Frame.dk, Denmark

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Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

When we were asked by Louis Poulsen to create a spot for a lamp designed by Verner Panton, we couldn’t contain our excitement! We are big fans of Panton’s style, so it was a great pleasure to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

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The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s. As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

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In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

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Muse Panthella Mini 04

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

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Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

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The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

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Availability: Exclusively at the Beaufort Bar in London

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Muse Beaufort Bar 05

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Quinta da Mariposa by M&A Creative Agency, Portugal

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

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Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

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Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Silence by twentyfourone // motion picture gmbh, Germany

Company : twentyfourone // motion picture gmbh

Project Title : Silence

Category : People / Portrait

Country : Germany

Photographer Claudio Di Lucia shows YouTuber in a completely different way: SILENT. Every picture another impression, another style, another look.

Muse Awards - People Portrait

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Falling Paris by DDiArte, Portugal

Muse Awards Photography Falling Paris

Company : DDiArte

Project Title : Falling Paris

Category : Digital Enhance

Country : Portugal

This image is 180m2 and was made for a restaurant celing that is a French palace in centre Lisbon. It is about the French revolution, Marie Antoinette.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

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Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Muse-Awards-Brand-Identity

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