Minorities Kitchen Branding Campaign Wins 2017 Muse Creative Awards

Platinum Winner: Minorities Kitchen by Academy of Art University

Minorities Kitchen Branding Campaign Wins 2017 Muse Creative Awards

Company : Academy of Art University

Client : Minorities Kitchen

Project Title : Minorities Kitchen

Category : STUDENT SUBMISSIONS | Student Branding Campaign

Country : United States

Minorities Kitchen Branding Campaign Wins 2017 Muse Creative Awards

Minorities Kitchen is a concept restaurant will open in New York as a modern fusion cuisine restaurant hidden within Williamburg Brooklyn. Cultural influence of Chinese Han culture and other 55 ethnic groups. Minorities Kitchen’s menu authentically uplifts its inspirations while offering guests the additional delight of family-style dining – food comes continuously throughout the meal and is placed at the center of table for all to share. With every new dishes, diners to the ideal market stall in Guangxi or Sichuan.

Minorities Kitchen Branding Campaign Wins 2017 Muse Creative Awards

Minorities Kitchen Branding Campaign Wins 2017 Muse Creative Awards

Minorities Kitchen Branding Campaign Wins 2017 Muse Creative Awards

Minorities Kitchen Branding Campaign Wins 2017 Muse Creative Awards

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2017 Muse Creative Awards | Why Am I Here? Film by Rocketscience Lab

An Anti-gravity Film for Kyoorius Designyatra 2016

 2017 Muse Creative Awards | Why Am I Here? Film by Rocketscience Lab

Company : Rocketscience Lab

Client : Kyoorius Designyatra

Project Title : Why am i here? film for Kyoorius designyatra2016

Category : Video | Event

Country : India

This Anti-gravity film explores on unexpected shots. All scenes are shot live with a very experimental technique of mounting the camera alongside a custom designed rotating set. The production team uses various interesting props that lend itself to unique CG. For instance, the creation of mesmerising shots that brings about the film integrates the usage of visual experience. Random floating movements of the props creates surprising visual effects for its scenes. All white props were used exaggerating Kyoorius Designyatra 2016’s theme “WHY AM I HERE?”. Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Over 1300 delegates from across Asia has attended Designyatra and it has featured some of the biggest names in global creative and communications industry.

 2017 Muse Creative Awards | Why Am I Here? Film by Rocketscience Lab

 2017 Muse Creative Awards | Why Am I Here? Film by Rocketscience Lab

 2017 Muse Creative Awards | Why Am I Here? Film by Rocketscience Lab

 2017 Muse Creative Awards | Why Am I Here? Film by Rocketscience Lab

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Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

TBM Receives Platinum Award

In an apocalyptic future a man is searching for something. On his way through the wasteland he passes the remains of some of Copenhagen’s most iconic buildings (Queen Louise’s Bridge, Round Tower and The City Hall). He finally arrives at his destination at a dark and sinister looking place. He lights a flare, and the iconic wolf from Copenhell’s festival venue appears in front of him. The earth cracks open and hell breaks loose. Welcome to Copenhell 2017!

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

Company : TBM

Client: Copenhell

Project Title : Copenhell

Category : Video

Country : Denmark

COPENHELL is Denmark’s greatest rock and metal festival. It has drawn metal fans from both within and outside the country’s borders to Copenhagen since the beginning of 2010. The peninsula called ‘Refshaleaøen’ right in the middle of Copenhagen is the epicenter of these three days of hell on earth. The raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL’s three stages. The theme for this year’s Copenhell is  “The Apocalypse” and therefore a natural set off for the commercial.

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

In the opening scene “The Scavenger” is getting a signal on his device. Then, he sets off searching the wastelands. To link the scenery to Copenhagen we placed iconic buildings from the city in the environment. The Scavenger is also the center in the print campaign for the festival.

Copenhell Commercial by TBM Wins 2017 Muse Creative Awards

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Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

Frame.dk Receives Platinum Award at 2017 Muse Creative Awards

Verner Panton Panthella Mini product advertising video by Frame.dk, Denmark incorporates bright colors and abstract shapes. 

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

Company : Frame.dk

Client: Louis Poulsen

Project Title : Verner Panton Panthella Mini

Category : Video

Country : Denmark

Louis Poulsen requests Frame.dk to create a spot for Verner Panton’s lamp design. “We couldn’t contain our excitement!”, indicates Frame.dk. They are big fans of Panton’s style, so it was a great pleasure for them to work with one of his designs. The “Panetella Mini” lamp is a smaller version of the original Panthella lamp, launched in 1971. It features a metal shade and comes in 11 delicious colours.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

The legendary Danish designer Verner Panton uses powerful colours, organic shapes and uncommon materials. He designs everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

As a starting point, Frame.dk investigates on Panton’s aesthetic universe. Then, they commence designing a tour de force of lamps, eye popping colours and abstract shapes. All of those is an inspiration by the man himself. Louis Poulsen also encourages them to give it their own personal touch. Thus, they had the freedom to interpret the unique style of Verner Panton. They did it with a unique twist. Besides, the video establishes a lighter, more contemporary tone!

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Muse Creative Awards | Verner Panton Panthella Mini Product Advertising

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Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Menu Design with “Reverse” Tunnel Book Concept Receives Platinum Award

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests from secret wartime speakeasies, rooftop tap-dancing to extravagant gondola parties.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

One could also gaze upon luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones. Overall, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

The “reverse” tunnel book format means that as one turns into each page, the following page will reveal another “layer” or historic Savoy narrative. Readers would ultimately end on a sweet little reveal right at the last page. Here, the book presents the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Readers are also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Availability: Exclusively at the Beaufort Bar in London

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M&A Creative Agency | Branding Design Wins 2017 Muse Creative Awards

A Timeless Logo with a Stylized Moth

Quinta da Mariposa Branding Design by M&A Creative Agency is a Platinum Winner at the 2017 Muse Creative Awards.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

Company : M&A Creative Agency

Project Title : Quinta da Mariposa

Category : Marketing Branding & Design

Country : Portugal

Quinta da Mariposa, based in Carregal do Sal, Dao Region, Portugal, gets a new life with a return to origins of winemaker Lucia Freitas, who assumes the management of a small property that belonged to her grandfather. M&A Creative Agency designed the branding and stationary, creating a timeless logo with a stylized moth.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

Mariposas are special, night-flying butterflies. They make their lives at night and have velvety dark wings with different tonalities. The creative team chose the colors black and gold to associate with the species characteristics. For the finishes, the stationery, business card and file folder have gold-stamped with varnish pattern.

M&A Creative Agency  | Branding Design Wins 2017 Muse Creative Awards

M&A Creative Agency | Branding Design Wins 2017 Muse Creative Awards

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Silence by twentyfourone // motion picture gmbh, Germany

Company : twentyfourone // motion picture gmbh

Project Title : Silence

Category : People / Portrait

Country : Germany

Photographer Claudio Di Lucia shows YouTuber in a completely different way: SILENT. Every picture another impression, another style, another look.

Muse Awards - People Portrait

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Falling Paris by DDiArte, Portugal

Muse Awards Photography Falling Paris

Company : DDiArte

Project Title : Falling Paris

Category : Digital Enhance

Country : Portugal

This image is 180m2 and was made for a restaurant celing that is a French palace in centre Lisbon. It is about the French revolution, Marie Antoinette.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

Muse-Awards-Passion-Film-India

Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

Muse-Awards-Passion-Fruit

POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

Muse-Awards-Passion-Film

Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

Muse-Awards-Backpack

Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

Muse-Awards-Corporate-Identity

Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

Muse-Awards-Brand-Identity

Muse-Awards-Brand-Identity

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: The Play Revolution by Julius Cruickshank, Australia

Muse-Awards-Logo-Design

Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

Muse-Awards-Logo-Design

Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

Muse-Awards-Logo-Design

The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

Muse-Awards-Logo-Design

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.

Muse-Awards-Bijou-Corporate-Identity-Campaign

Company : helium creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

Muse-Awards-Bijou-Brand-Identity-Campaign

Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

Muse-Awards-Bijou-Brand-Identity-Campaign

Muse-Awards-Bijou-Brand-Identity-Campaign

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Be Sexy, Be Smart by PlusOne Amsterdam​, Netherlands.

Company : PlusOne

Project Title : Be Sexy, Be Smart

Category : Motion Graphics

Country : Netherlands

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: PointFinder by PAGE Interactive, Poland

Muse-Awards-Point-Finder

Company : PAGE Interactive

Project Title : PointFinder

Category : Corporate Consumer

Country : Poland

Muse-Awards-Point-Finder

PointFinder’s first mobile app which encompasses a complete set of most important objects such as: Shopping Centres, Airports, Museums, Fair, Science Centers, Art Gallery.

PointFinder is an iOS app which allows user to explore shoping malls and find best promotions quick and easy. App was created in co-op with Leonis Apps. PAGE Interactive was responsible for the development of UI / UX.

Muse-Awards-Point-Finder

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Zoom TV – Music Packaging. Love, Party & Fresh by ROCKETSCIENCEFILMS, India

Muse-Awards-Rocket-Science

Company : Rocketscience Lab

Project Title : Zoom TV – Music Packaging. Love, Party & Fresh

Category : Corporate Image

Country : India

Muse-Awards-Corporate-Image

Mixed media funky, fun idents for Zoom TV music blocks exaggerating themes LOVE, PARTY & FRESH. Models wearing morph suits were shot against green screen and composed into sequences. Various elements like plastic fruits, honeycomb balls, disco balls, heart balloons, thermocol balls, hair clips, buntings, paper hand fans, rubber flower pens etc have been used as objects animating around the model shots in morph suits that brings about a graphic finish for the films. Each of the elements have been shot using stop frame technique on a rotating base.

Muse-Awards-Corporate-Image

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