Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

The Human Rights Zoetrope

A human rights video by Sophia Kyriacou, United Kingdom is a Gold Winner in the 2016 Muse Creative Awards.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Company : Sophia Kyriacou

Project Title : The Human Rights Zoetrope

Category : Motion Graphics

Country : United Kingdom

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Noon Visual Creatives commissions Sophia Kyriacou to design a television programme brand on the various aspects of human rights, simply called, Human Rights. To express the various aspects of human rights Sophia Kyriacou turns the concept of the Zoetrope. The Greek word, Zoe, means life and tropos. Literally translating to the “wheel of life”, the video portrays this scenario with a Ying and Yang approach.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Zoetrope establishes with water; without it, there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope. In contrast of this scene, there is a young girl oblivious, happily playing with a spinning top.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories. Besides, it have to be able to deliver both English and Arabic end frame typographical versions with identical visuals.

Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

Watch the winning video here.

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Simple, Modern & Stylish Corporate Identity Book Guide

Menguin Brand Bible wins the corporate identity awards category in the 2016 Muse Creative Awards. A Gold Winner recipient, the book is a compilation of Menguin’s brand guidelines.

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related. It is the foundation for building trust with our customers, investors and internally.

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Corporate Identity Awards | Menguin Wins 2016 Muse Creative Awards

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

Nike Campaign | Air Max 2017 “Go Lighter, Go Longer”

The 2017 Nike Campaign “Go Lighter, Go Longer” for Air Max by D & AD aim was to create a campaign with the maximum visual impact, a campaign that leaves you breathless, a campaign that makes you look twice.

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Go Lighter, Go Longer.

The concept behind go lighter, go longer is in fact a metaphorical exploration of air and the negative space it occupies.

A series of visual metaphors portrays the Air Max 2017’s ultralight support and maximum comfort. The scenarios are in fact inspirations from everyday run encounters.

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

Nike Campaign | Air Max 2017 "Go Lighter, Go Longer"

See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

Continue reading

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Backpacks.com corporate identity campaign by Helium Creative, United States is a Platinum Winner in the 2016 Muse Creative Awards.

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch. At the same time, they designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success. The e-commerce website will launch in the spring of 2016 with hundreds of backpacks for sale.

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Muse Creative Awards | Backpacks.com Corporate Identity Campaign

Continue reading

Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

Gold Award Recipient | Visit Sarasota, Chicago Train Takeover

Visit Sarasota, Chicago Train Takeover, a train advertising by ChappellRoberts wins the 2016 Gold Muse Creative Awards.

Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

Company : ChappellRoberts

Project Title : Visit Sarasota, Chicago Train Takeover

Category : Transit / Airport / Kiosk

Country : United States

Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

We wanted to bring a little batch of Florida sunshine to the Chicago commuters during the throes of winter, in hopes it got them thinking about their next vacation and keep Sarasota in their minds.

Train Advertising by ChappellRoberts Wins 2016 Muse Creative Awards

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

Muse Creative Awards | The Play Revolution Business Logo Design

Meccano-Inspired Logo by Julius Cruickshank

The Play Revolution business logo design by Julius Cruickshank, Australia is a 2016 Muse Creative Awards Platinum Winner.

Muse Creative Awards | The Play Revolution Business Logo Design

Company : Julius Cruickshank

Project Title : The Play Revolution

Category : Logo

Country : Australia

Muse Creative Awards | The Play Revolution Business Logo Design

Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team. They are trained to go into any workplace that is suffering from disconnection and staff friction. It is their responsibility to help them out of it through activities, creativity and play.

The brief requested creativity, connection and an approach that was child-like but not childish.

Muse Creative Awards | The Play Revolution Business Logo Design

The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces “drawn on a strict grid” with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

Muse Creative Awards | The Play Revolution Business Logo Design

Muse Creative Awards | The Play Revolution Business Logo Design

Muse Creative Awards | The Play Revolution Business Logo Design

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Where Elegance Meets Casual Island Living

Helium Creative corporate branding strategy for Bijou Bay Harbor identity campaign is a Platinum Winner in the 2016 Muse Creative Awards.

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Company : Helium Creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Muse Creative Awards | Bijou Bay Harbor Corporate Branding Strategy

Continue reading

Check it Out! Muse Creative Awards Expanding in 2017

Check it Out! Muse Creative Awards Expanding in 2017

International Awards Associates, Inc. (IAA) will expand its Muse Creative Awards competition in 2017. The Muse Awards seeks to find and recognize the inspiring achievements of small and medium-sized design and advertising companies, and the creative professionals who are the foundation of the global marketing communications industry. Deadline for entry is February 28, 2017.

The premier edition of the Muse was a sleek statuette of a crowned woman. The levels of win are represented by a platinum, gold or rose-gold finish on the crown. Each year, in keeping with the fluidity of industry trends, the award was redesigned by a different award-winning artist.

“We’re keeping our promise to the international creative community,” Kenjo CK, President of IAA Awards said. “Last year’s competition received more than 1,200 entries. We recognized and rewarded tremendous creative work from 33 countries on six continents, and 2017 will be even better.

Check it Out! Muse Creative Awards Expanding in 2017

Kenjo noted that the February 2017 deadline offers a special advantage for the ultimate winners of the Muse Award. “Winning so early in the year leaves plenty of time to promote this prestigious award among peers and clients.”

The breadth and depth of entries has inspired expanding the number of categories for entry, from 128 in 2016 to 183 in 2017. In addition, new subcategories for websites, video and mobile apps will help align with the burst of creativity occuring in advanced technology. Entries in all categories will compete for a sleek statuette with Platinum, Gold or Rose Gold finish, depending on the level of win determined by a panel of judges.

The Muse Creative Awards is open to small and medium-sized firms, and freelancers. In addition to the award, small grants may be given to firms who personify social responsibility and community service in their communities.

All marketing and communications professionals involved in the concept, writing and design of marketing and communication collateral are eligible, whether they work in print, visual, online or audio materials. A small fee is required per entry, and is used to produce, administer and judge the competition.

Deadline for entry in the 2017 Muse Creative Awards competition is February 28, 2017.

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Raising Awareness on Sexually Transmitted Infections and HIV

Be Sexy, Be Smart is a video by PlusOne for Soa Aids Nederland digital campaign. This marketing tool is a Platinum Winner in the 2016 Muse Creative Awards.

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Company : PlusOne

Project Title : Be Sexy, Be Smart

Category : Motion Graphics

Country : Netherlands

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

Muse Creative Awards | Be Sexy, Be Smart Digital Campaign by PlusOne

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

5 Reasons Why Entering Awards is Good for Business

Why Entering Awards is Good for Business

It’s not just the winning that counts!

No matter what the size of your business you can enter a creative award. There are a huge variety of awards around from local to national.You can find out about awards through your local chamber of commerce, local and business press or simply searching the internet for relevant awards.

Deciding what awards to enter could be challenging. But, it’s important to weigh up the time and effort it would take to enter against the potential gains.

However it’s not just the winning that counts!

With resources often stretched putting yourself forward for creative awards is not always the top of the agenda. Here are five reasons why simply entering an award could be good for your business.

 

1. FREE MARKETING

Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure. Update your marketing materials with the award logo including business cards, website, literature, email and sales material. Awards celebrate hard work and success and are great PR opportunities. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels and breaking into new markets.

 

2. BENCHMARKING

The application process for entering a business award can often force you to look at your business from a different perspective and compare yourself to your competitors. You’ll need to make sure that you stand out from the competition whether that’s through innovation, diversity, growth, customer service, investment in people and strategic thinking. This will help you think about ways you could be doing things better and identify areas for improvement. Besides, it is one of the ways your business could benefit and that could be more valuable than the prize itself.

 

3. INCREASED CREDIBILITY

A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities. A sign of quality for potential customers, it can form as part of your sales pitch. It can also help with relationships with suppliers. Overall, it’s a great way of differentiating your company from competitors as it will send out positive signals to customers.

 

4. ATTRACT TALENT

Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees focus on what’s great about the company they work for and can feel proud to be a part of it. This can be maximised by making sure staff feel they get the recognition they deserve by holding a staff meeting to celebrate your victory. Staff could be invited to a glitzy awards ceremony or dinner which can yield networking opportunities as well as being a great night out.

5. EMPLOYEE MOTIVATION

Business awards validate your hiring stature among new recruits. By pitching yourself as the best you can attract the talent you need to push your business forward. Increased employee morale will also help attract and retain new recruits.

Honor Your Creative Works Today

Why Entering Awards is Good for Business- Muse Awards Statuette

 

Muse Creative Awards celebrate the year’s very best, most effective, as well as the most innovative and creative marketing campaigns around the world.

From the professional to the personal, if you are creating the best experiences, services or creative content on your artwork, this is the place for your work to distinguish itself among the leaders in the world.

See Muse Awards Categories & Enter Today!

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

Portrait Photography Awards | Neon Wins 2016 Muse Creative Awards

Neon by Twentyfourone Motionpicture GmbH is the Gold Winner

Neon by Twentyfourone Motionpicture GmbH, Germany wins the portrait photography awards in the 2016 Muse Creative Awards. This collection of photographs is a Gold Award recipient.

Portrait Photography Awards | Neon Wins 2016 Muse Creative Awards

Company : twentyfourone // motionpicture GmbH

Project Title : Neon

Category : Photography (People / Portrait)

Country : Germany

Photos shot by Claudio Di Lucia with neon accessories and different style elements.

Portrait Photography Awards | Neon Wins 2016 Muse Creative Awards

About the Photographer

Claudio Di Lucia is specialized in beauty and fashion photography, therefore he realized miscellaneous works in Berlin, Miami, India or Bangkok. But also individual portraits of known and unknown characters, expanded with astoundingly stylistic features that are expressing the capacity and inspiration of the prevailing person is one specialty of the photographer.

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

The Must Have ‘Femme Panache’

Deodorant packaging design by WOW Design is a Gold Winner in the 2016 Muse Creative Awards.

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Park Avenue, JKHC’s premium apparel brand exclusively offers in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence, WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading

Outdoor Campaign by Kapow Wins 2016 Muse Creative Awards

Campaign Highlights Unique Events at Different Venues

Winter Campaign 2015 – Get High With Your Clients by Kapow is a Gold Winner for the outdoor campaign category in the 2016 Muse Creative Awards.

Outdoor Campaign by Kapow Wins 2016 Muse Creative Awards

Company : Kapow

Project Title : Winter Campaign 2015 – Get High With Your Clients

Category : Outdoor Campaign

Country : United States

Outdoor Campaign by Kapow Wins 2016 Muse Creative Awards

Kapow is an online marketplace that connects companies with venues to book unique client events online. The campaign is an inspiration from their tagline, “Love Your Clients”. It was designed to pair stunning lifestyle images with venue-specific, cheeky copy. The campaign features seven venues, each with a headline highlighting the unique aspects of the venue’s event. Headlines are as follows.

First there is the gaming event at Headquarters Beercade: “Score With Your Clients”. Coming up is the oyster and champagne tasting event at Pearl Tavern: “Shuck With Your Clients”. Not forgetting the cocktail event at Virgin Hotels Chicago: “Get Dirty With Your Clients”. At Beermiscuous is the beer tasting event: “Tap Your Clients”. Moving on, there is a pizza-tossing event at Bar Toma: “Get Sauced With Your Clients”. The rooftop dinner event at Sixteen at Trump Tower: “Get High With Your Clients” is another exciting line-up. Finally, there is a table tennis event at Killerspin: “Stroke Your Clients”. Continue reading

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

The Roots Canada Holiday Collection

Holiday Gift Guide advertising campaign by elGrafiko, Canada is a Gold Winner recipient in the 2016 Muse Creative Awards.

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

Company : elGrafiko

Project Title : Holiday Gift Guide

Category : Advertising Campaign

Country : Canada

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

The Roots Canada Gift Guide: the international company published a comprehensive Holiday Gift Guide in association with the Travel & Tourism board of Alberta. With a national circulation three times the size of every major publication in the country, the Gift Guide was a team effort that showcased The Roots Canada Holiday Collection in the wilderness of Banff National Park.

2016 Muse Creative Awards | Holiday Gift Guide Advertising Campaign

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards

Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

Explore the Best Deals in an App

PointFinder mobile app design by PAGE Interactive is the Platinum Winner in the 2016 Muse Creative Awards.

Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

Company : PAGE Interactive

Project Title : PointFinder

Category : Corporate Consumer

Country : Poland

Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

PointFinder’s first mobile app encompasses a complete set of most important objects such as: Shopping Centres, Airports, Museums, Fair, Science Centers, Art Gallery.

PointFinder is an iOS app which allows user to explore shoping malls and find best promotions quick and easy. The app was created in co-operation with Leonis Apps. PAGE Interactive was responsible for the development of UI / UX.

Mobile App Design | PAGE Interactive Wins 2016 Muse Creative Awards

Visit Muse Creative Awards Winner Page for more great works.

Advertising Awards  |  Muse Awards  |  Creative Awards  |  Photography Awards  |  Website Awards  |  Video Awards