2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

Vega Awards - Nike Lunar Epic Flyknit Reveal 05

Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Vega Digital Awards - Nike Lunar Epic Flyknit Reveal 01

Vega Awards - Nike Lunar Epic Flyknit Reveal 02

Vega Awards - Nike Lunar Epic Flyknit Reveal 03

Vega Awards - Nike Lunar Epic Flyknit Reveal 04

Vega Awards - Nike Lunar Epic Flyknit Reveal 06

Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

Visit Vega Digital Awards Winner Page for more great works.

Vega Awards  |  Digital Awards  |  Website Awards  | Video Awards

Creative Pick: Nike ~ Air Max 2017

Nike-Air-Max

Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Nike-Air-Max

Nike-Air

Nike-Air

See full project here: mvsm.com/project/air-max-2017

Watch Video here: https://vimeo.com/192130017

CREDITS —
Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

Continue reading “Creative Pick: Nike ~ Air Max 2017” »