Waterloo Vintage 1815 – Packaging Design Wins 2017 Muse Creative Awards

2017 Muse Creative Awards Platinum Winner, Porto Ferreira – Waterloo Vintage 1815’ Packaging Design by Omdesign, Portugal.

Omdesign, a Portuguese advertising agency, creates and produces all of the packaging for the famous “Waterloo Vintage”. Waterloo Vintage has around two centuries of history in the Porto Ferreira cellars in Vila Nova de Gaia.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Company : Omdesign

Client : Porto Ferreira (Sogrape Vinhos)

Project Title : Porto Ferreira ‘Luxury of Time – Waterloo Vintage 1815’

Category : MARKETING BRANDING & DESIGN | Packaging Design

Country : Portugal

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

The packaging design is unique, exclusive and highly luxurious, with silver, exotic wood and natural leather.

Inside this totally handcrafted packaging is a bottle of Porto Ferreira Vintage 1815. Accompanying it is a book and a certificate of authenticity for this rarity.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Sotheby’s auctions this special edition in London last May. It is the most expensive Vintage ever auctioned in history. APELA (the Portuguese amyotrophic lateral sclerosis association) receives all of the proceeds. In fact, this auction confirms the solidarity of Sogrape Vinhos. It is the company that owns the Porto Ferreira brand, in line with the values and essence of the brand. Also, it shows deep social and charitable concerns since its origin, causes which the founder, Dona Antónia Adelaide Ferreira always advocates.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

The “Waterloo Vintage”, thus named by English connoisseurs, is an extraordinary Port and one of the oldest. It was produced in the same year that the 1st Duke of Wellington defeated Napoleon’s army at the Battle of Waterloo.

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

Waterloo Vintage 1815 - Packaging Design | Muse Creative Awards

This entire design of this Port is by Omdesign. Marketing the Port under the “Luxury of Time” concept and identity, it reflects the new and exclusive luxury positioning that Porto Ferreira took its inspiration from- having the patience to wait until now to launch it on the market!

Credits

Creative Director : Diogo Gama Rocha

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Black Mama Craft Beer Label Design by Think Bold Studio Wins 2017 Muse Awards

International Packaging Design Awards: Black Mama Craft Beer Label Design by Think Bold Studio wins 2017 Muse Creative Awards.

Packaging Design Awards | Think Bold Studio wins Muse Creative Awards

Company : Think Bold Studio

Client: Original 1920

Project Title : Black Mama Craft Beer

Category : MARKETING BRANDING & DESIGN | Packaging Design Awards

Country : Portugal

Packaging Design Awards | Think Bold Studio wins Muse Creative Awards

Muse Packaging Design Awards Winner – Black Mama Craft Beer Label Design

Black Mama is a special edition black IPA craft beer. As a whole, this product is a representation of a connection between the process of making the beer and the craft of the beer label design itself as a whole.  Its characteristics’ define upon the belief that the parts intimately interconnects and accounts only by reference to the whole. What’s Unique? Most craft beer packaging has no soul, no craft, and a poor image. Overall, this diminishes the tedious process of making the beer. Besides, it does not reflects the pride the brewer has when selling the beer.

A label, it can say a lot- stories and passion. After the crafting of the beer, all these disappears. For that, a good label gives that passion and stories a visual impact.

Black Mama says, yes this beer was crafted with work and thought behind it. People who like craft beer will understand and value it. Cheers to that!

Packaging Design Awards | Think Bold Studio wins Muse Creative Awards

Credits

Account Executive : Hugo Marques

About Think Bold Studio

ThinkBold!™ is a creative studio. The founder, Hugo Marques has a passion for branding and packaging, with a focus on modern vintage design.
ThinkBold!™ believes in craftsmanship and the value of premium design. We are a creative studio specialising in attractive packaging design and unique branding. We work with clients who are looking for quality crafted design, and appreciate the added value of premium appearance. The studio is located in Aveiro, Portugal.

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2017 Muse Creative Awards | Amor e Cego Packaging by Rita Rivotti

Platinum Winner: Packaging Design by Rita Rivotti

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

Company : Rita Rivotti, Wine branding & Design

Client : João Miguel Rosado

Project Title : Amor e Cego

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Portugal

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

Background of Product

Love knows no reason. A small olive grove near evora has been passed down from generation to generation, like a family heirloom, despite the great difficulty to maintain it. The desire to continue to preserve it for the future led the current generation to consider packaging and selling the olive oil it produces. Because it is a small production, with the inherent limitations for competitiveness, Rita Rivotti advised their clients to maximise on the tourists that visits the city each year and focus only on selling locally in tourist spots, with packaging that targets this public.

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

Meaning Behind the Design

The sentiment behind this project and the target in question merged in our minds immediately to a unique example of the region’s folk art; the statue “Amor e Cego” (Love is blind). This doll is part of a set of decorative figurines (Figurado de Estremoz). Made from clay for centuries by artisans in the Alentejo, it portray feelings, local trades and sacred figures. Besides, the “Amor e Cego” figure, blindfolded and adorned in festive attire, symbolises the irrationality of love. All together, that is the common sentiment in the project. It is the same irrationality that led the family to maintain the olive grove until today.

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

For love! Thus, aside from being a package for an extra virgin olive oil produced by a dedicated family, using traditional cultivation methods, it is also a decorative piece, a memento of the region. It is indeed a true icon of popular culture that will be a must-have for any tourist visiting the city. The transport packaging is a simple, ecological and affordable solution that also serves to showcase this charming little bottle. In fact, this project was a bestseller and sold out in the first months, leading the family to expand its production to other olive groves.

2017 Muse Creative Awards | Amor e Cego Wine Packaging by Rita Rivotti

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5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

Festive Product Packaging Design: A Gift with Style and Convenience

A Gold Winner at the 2017 Muse Creative Awards, this Malaysian Festive Packaging Collection design is by 5s8 Studio. The product packaging design illustrates the tradition of the festival on the packaging of the gift itself.

5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

Company : 5s8 studio

Client: Mika Premium Gift Shop Sdn. Bhd

Project Title : Malaysian Festive Packaging Collection

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Malaysia

Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”. It refers to the hometown to many Malays in Malaysia. The main box is made up of two parts. It has the outer package casing and an inner container box. The foldable and boxy package casing intends to demonstrate the scenic view of the festival. With attachment of strings  to the top of the box, it enables one to carry it around and give it as a gift.

5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

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Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Menu Design with “Reverse” Tunnel Book Concept Receives Platinum Award

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests from secret wartime speakeasies, rooftop tap-dancing to extravagant gondola parties.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

One could also gaze upon luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones. Overall, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

The “reverse” tunnel book format means that as one turns into each page, the following page will reveal another “layer” or historic Savoy narrative. Readers would ultimately end on a sweet little reveal right at the last page. Here, the book presents the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Readers are also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Availability: Exclusively at the Beaufort Bar in London

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Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

Using Stamps to Tell a Story

Shakti Bhog Brand Film: Celebrating The Spirit Of Philately is a corporate image video by Passion Film. This video wins the Platinum Award in the 2016 Muse Creative Awards.

Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

Corporate Image Video by Passion Film Wins 2016 Muse Creative Awards

Building on this historical and cultural legacy, Shakti Bhog’s story adopts the usage of Postage Stamps in this film. It tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

Watch Muse Award Winning Video.

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2016 Muse Creative Awards | Park Avenue Deodorant Packaging

The Must Have ‘Femme Panache’

Deodorant packaging design by WOW Design is a Gold Winner in the 2016 Muse Creative Awards.

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Park Avenue, JKHC’s premium apparel brand exclusively offers in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence, WOW Design was appointed for packaging design of the deodorant range for young women.

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