Creative Pick: 2017 Muse Creative Awards Platinum Winner: Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

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Company : Rita Rivotti, Wine branding & Design

Client : João Miguel Rosado

Project Title : Amor e Cego

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Portugal

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

Love knows no reason A small olive grove near evora has been passed down from generation to generation, like a family heirloom, despite the great difficulty to maintain it. The desire to continue to preserve it for the future led the current generation to consider packaging and selling the olive oil it produces. Because it is a small production, with the inherent limitations for competitiveness, we advised our clients to maximise on the tourism that visits the city each year and focus only on selling locally in tourist spots, with packaging that targets this public.

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

The sentiment behind this project and the target in question merged in our minds immediately to a unique example of the region’s folk art; the statue “Amor e Cego” (Love is blind). This doll is part of a set of decorative figurines (Figurado de Estremoz) made from clay for centuries by artisans in the Alentejo to portray feelings, local trades and sacred figures. The “Amor e Cego” figure, blindfolded and adorned in festive attire, symbolises the irrationality of love. That is the common sentiment in the project, the same irrationality that led the family to maintain the olive grove until today.

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

For love! Thus, aside from being a package for an extra virgin olive oil produced by a dedicated family, using traditional cultivation methods, it is also a decorative piece, a memento of the region and a true icon of popular culture that will be a must-have for any tourist visiting the city. The transport packaging is a simple, ecological and affordable solution that also serves to showcase this charming little bottle. This project was a bestseller and sold out in the first months, leading the family to expand its production to other olive groves.

Amor e Cego by Rita Rivotti, Wine branding & Design, Portugal

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Creative Pick: 2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

Company : 5s8 studio

Client: Mika Premium Gift Shop Sdn. Bhd

Project Title : Malaysian Festive Packaging Collection

Category : MARKETING BRANDING & DESIGN | Packaging Single

Country : Malaysia

Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the year Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”, as the hometown to many Malays in Malaysia. Box is main made up of two parts; the outer package casing and the inner container box. The foldable and boxy package casing intends to demonstrate the scenic view of the festival, with strings attached to the top of the box, enabling it to be carried Around and given as a gift.

2017 Muse Creative Awards Gold Winner: Malaysian Festive Packaging Collection by 5s8 studio, Malaysia

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Creative Pick: 2017 Muse Creative Awards Platinum Winner: Beaufort Bar at the Savoy by Shotopop, United Kingdom

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Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

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The “reverse” tunnel book format means that as each page is turned we reveal another “layer” or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

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Availability: Exclusively at the Beaufort Bar in London

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Shakti Bhog Brand Film: Celebrating The Spirit Of Philately by Passion Film, India

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Company :  Passion Film

Project Title : Shakti Bhog Brand Film: Celebrating The Spirit Of Philately

Category : Corporate Image

Country : India

Shakti Bhog Foods Limited, is a company that was born out of the deep concern to provide hygienic staple food to the people. Its main business lies in the production of Wheat and Rice. After all before gaining independence in 1947 from the British, India was a land of princely states and kingdoms without a proper national identity. Even after independence, India is culturally diverse in terms of its people, languages and traditions.

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POSTAGE STAMPS with its wide usage came as a solution to be used as communication tools across the length and breadth of the nation. Issued by Post & Telegraphic Office nationally, STAMPS through their engraved imagery successfully communicated the Planning Commission’s initiatives with respect to food and agricultural policies.

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Building on this historical and cultural legacy, Postage Stamps have been adopted in the telling the story of Shakti Bhog in this film. The film tells this journey in an innovative way celebrating the spirit of ‘Philately- the study of stamps and postal cards’.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India

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Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

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Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading “Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India” »