Platinum Winner: Redefining Brand Postioning
Unibox company branding by Upp B2B, United Kingdom wins the 2017 Muse Creative Awards in the integrated marketing category.
Company : Upp B2B
Client : Unibox
Project Title : Unibox
Category : INTEGRATED MARKETING | Company Branding
Country : United Kingdom
Upp B2B have grown. They used to be manufacturers of in-store retail display systems, frameworks, lighting and graphics. They are very good at this, but over time they have grown to be very good at the the concept and design element of this. Nevertheless,they don’t want to change who they are, though as Up B2B thinks that they have something special”. Over 3 months of market, business and customer research they unearthed that they do have something special, and that special something is helping creative agencies bring life and dynamism to their creative work.
Adding the third dimension to Unibox ideas, they redefined the brand positioning as a result of their insight. Unibox is now – the manufacturer with the agency brain’. This means they have a very new, very different audience. A renewed sense of purpose and a keen eye on the target. The rollout is ongoing. To date, they have redeveloped Unibox website, DM lookbooks, event stands, stationery, product catalogues, RFP and quoting documents, signage as well as hallmarking all of their physical, manufactured display systems.
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