Twomanycreatives sweeps 2016 Vega Digital Awards under Online Video Category

What goes through the mind of a musician? With no budget, no agency support but plenty of ideas, we made it our mission to find out. Watch our Online Video here.

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Company : Twomanycreatives

Project Title : Musician Mind-Reading

Client : Ligeti Quartet

Category : Online Video | Innovative / Experimental

Country : United Kingdom

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Introducing award-winning online video – Musician Mind-Reading produced by Twomanycreatives.

First, we invited the Ligeti Quartet to a special recording session. Each musician was fitted with a mindwave headset. Then, we converted their brainwaves into CVS data, that we used to visualise their thought patterns as they played.

The Brief

The Ligeti Quartet is probably the less classic classical quartet ever. The music they play (from György Ligeti) is quintessentially experimental and extremely complicated to perform.

The Idea

We made a music clip where we showed exactly how their music feels. By using simple off-the-shelf brainwave monitors, we’ve been able to read the brainwaves of the quartet as they play the track. We used those data and treated them as a beautiful visualisation of the performance.

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Online Video | Twomanycreatives sweeps 2016 Vega Digital Awards

Credits

Creative, Copywriter : Alessandro Miasi

Creative, Art Director : Andrea Foresi

Visit Vega Digital Awards Winner Page for more great works.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Menu Design with “Reverse” Tunnel Book Concept Receives Platinum Award

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests from secret wartime speakeasies, rooftop tap-dancing to extravagant gondola parties.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

One could also gaze upon luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones. Overall, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

The “reverse” tunnel book format means that as one turns into each page, the following page will reveal another “layer” or historic Savoy narrative. Readers would ultimately end on a sweet little reveal right at the last page. Here, the book presents the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Readers are also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Availability: Exclusively at the Beaufort Bar in London

Visit Muse Creative Awards Winner Page for more great works.

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